Rumbleon Stock Price, News & Analysis

RumbleOn, Inc. (NASDAQ: RMBL) is a powersports-focused company that operates through two primary segments: a powersports dealership group and a vehicle transportation services entity, Wholesale Express, LLC. According to multiple company press releases, management describes this powersports business as the largest powersports retail group in the United States, based on reported revenue, major unit sales and dealership locations.

The company’s powersports group operates under the RideNow brand and sells a wide selection of new and pre-owned powersports products. These include motorcycles, all-terrain vehicles (ATVs), utility terrain or side-by-side vehicles, personal watercraft, snowmobiles and other powersports products, as stated in the company’s earnings and corporate announcements. In addition to vehicles, RumbleOn’s powersports dealerships offer parts, apparel, accessories, finance and insurance products and services, and aftermarket products sourced from a wide range of manufacturers.

RumbleOn also emphasizes its role in the pre-owned market. In its public disclosures, the company states that it is one of the largest purchasers of pre-owned powersports vehicles in the United States. It acquires vehicles directly from consumers using proprietary technology referred to as the RideNow Cash Offer or Cash Offer, which is designed to facilitate direct consumer-to-company transactions for used powersports vehicles.

The company’s second operating segment, Wholesale Express, LLC, provides what management describes as asset-light transportation brokerage services. These services facilitate automobile transportation primarily between and among dealerships and auctions throughout the United States. This segment focuses on coordinating vehicle moves rather than owning a large transportation fleet, according to the descriptions in RumbleOn’s earnings releases.

RumbleOn is incorporated in Nevada and has been listed on The Nasdaq Capital Market under the ticker symbol RMBL. In its public communications, the company has repeatedly highlighted its scale in the U.S. powersports retail market, citing hundreds of powersports franchises and dozens of brands represented across its dealership network. The powersports group operates under the RideNow Powersports identity, which is used as the retail-facing brand in company descriptions.

In January 2025, RumbleOn announced leadership changes, stating that it is the largest powersports retailer in North America and reiterating that its powersports group is the largest powersports retail group in the United States by reported revenue, major unit sales and dealership locations. The company also noted that it utilizes RideNow’s Cash Offer to acquire vehicles directly from consumers, reinforcing its focus on sourcing pre-owned inventory through technology-enabled offers.

RumbleOn’s public filings and press releases also describe its capital structure and financing activities, including the use of floor plan lines of credit for inventory, term loan credit agreements, and equity offerings. However, the core of the business model, as described by the company, remains centered on retailing new and pre-owned powersports vehicles and related products and services, and on providing transportation brokerage services through Wholesale Express.

In August 2025, RumbleOn disclosed that its Board of Directors approved a change of the company’s name to RideNow Group, Inc. and a change of its trading symbol from RMBL to RDNW on The Nasdaq Stock Market, each effective August 13, 2025. A Certificate of Amendment to the Articles of Incorporation was filed in Nevada to effect the name change, and amended and restated bylaws were adopted to reflect the new name. A contemporaneous press release further explained that the rebranding aligns the corporate identity with the RideNow brand already used in the company’s dealership operations.

Following this change, the company’s Class B common stock began trading under the symbol RDNW, while the underlying business segments and the rights of security holders, creditors, customers and suppliers were described as unchanged in the related Form 8-K. For investors researching the historical ticker RMBL, it represents the same corporate entity that is now known as RideNow Group, Inc., operating its powersports dealership and vehicle transportation services businesses as described in the company’s public disclosures.

Business Segments

Powersports Dealership Group (RideNow)
RumbleOn’s powersports segment, operating under the RideNow brand, focuses on retailing new and pre-owned powersports vehicles and related products. Company press releases state that this group offers a wide selection of:

• New and pre-owned motorcycles
• All-terrain vehicles (ATVs)
• Utility terrain or side-by-side vehicles
• Personal watercraft
• Snowmobiles
• Other powersports products

In addition, the powersports group sells parts, apparel, accessories, finance and insurance products and services, and aftermarket products. The company notes that it has partnerships with major powersports brands and that its dealership network encompasses hundreds of powersports franchises representing numerous brands, based on its own descriptions.

Vehicle Transportation Services (Wholesale Express, LLC)
The Wholesale Express segment is described as an asset-light transportation services provider focused on the automotive industry. According to RumbleOn’s public statements, this business facilitates automobile transportation primarily between and among dealerships and auctions across the United States, acting as a brokerage that coordinates vehicle moves for its customers.

Corporate Evolution and Rebranding

RumbleOn’s disclosures outline a corporate evolution that includes the acquisition of the RideNow powersports business and the subsequent emphasis on the RideNow brand within its dealership operations. In August 2025, the company announced that it would rebrand as RideNow Group, Inc. and change its Nasdaq ticker symbol to RDNW, effective August 13, 2025. A related Form 8-K explains that the Board approved the name change and symbol change, and that a Certificate of Amendment to the Articles of Incorporation was filed in Nevada to implement the new name.

The company stated in its press releases that this rebranding aligns the corporate identity with the brand that customers already recognize at the dealership level and reflects a focus on its powersports roots. The relocation of the corporate headquarters from Irving, Texas to Chandler, Arizona, to offices in the company’s flagship store, was also announced in connection with this transition, consolidating leadership and support functions in one location.

Capital Structure and Financing Activities

RumbleOn’s public filings and news releases describe various financing arrangements, including a term loan credit agreement with lenders administered by Oaktree Fund Administration, LLC, floor plan notes payable used to finance powersports inventory, and equity capital raises such as a registered rights offering for Class B common stock. In August 2025, the company disclosed a tenth amendment to its term loan credit agreement, which extended the maturity date of the senior loans, required a prepayment funded in part by subordinated loans from certain parties, adjusted interest terms, and added reporting and milestone covenants.

The company also reported issuing unsecured subordinated promissory notes to certain lenders, with the proceeds used to prepay a portion of the senior term loans. In late 2024, RumbleOn announced a fully backstopped registered rights offering for its Class B common stock, with the proceeds intended for general corporate purposes, including potential repayment of convertible senior notes and satisfaction of capital financing obligations under its credit agreement.

Position in the Powersports Market

Across several press releases, RumbleOn describes its powersports group as the largest powersports retail group in the United States, measured by reported revenue, major unit sales and dealership locations. It also refers to itself as the largest purchaser of pre-owned powersports vehicles in the United States, and, in a January 2025 leadership announcement, as the largest powersports retailer in North America. These statements reflect the company’s own characterization of its market position based on its internal metrics and reporting.

Historical Context for RMBL Ticker

For users researching the RMBL ticker, it is important to note that, according to the company’s August 2025 Form 8-K, the corporate entity formerly known as RumbleOn, Inc. changed its name to RideNow Group, Inc. and its Nasdaq trading symbol to RDNW, effective August 13, 2025. The Form 8-K specifies that the name and symbol changes did not affect the rights of security holders and that the CUSIP number for the Class B common stock remained the same. Historical financial information, news and SEC filings under the RMBL symbol therefore relate to the same underlying business that continues under the RideNow Group, Inc. name and RDNW ticker.