Safety Shot Stock Price, News & Analysis
Company Description
Safety Shot, Inc. (formerly Jupiter Wellness, Inc. and later renamed Bonk, Inc. under the ticker BNKK) has undergone a significant corporate evolution. According to its most recent public communications, the company is evolving to bridge the gap between traditional public markets and the digital asset ecosystem while also maintaining a beverage-focused business. The company has traded on the Nasdaq Capital Market under the symbol SHOT, and, as disclosed in SEC filings, its corporate name has been changed to Bonk, Inc. with a new trading symbol BNKK to reflect its strategic transformation into a BONK-focused strategy company.
Historically, based on earlier descriptions, the business operated as a hemp-derived cannabidiol (CBD) consumer product development company under the name Jupiter Wellness, Inc. It developed CBD-based products for potential therapeutic and medical use and marketed CBD-infused sun care and skincare brands. Over time, the company shifted away from that narrow CBD focus toward a broader strategy that combines digital assets and consumer beverages.
Strategic Pivot to the BONK Ecosystem
Recent news releases describe Safety Shot, Inc. as a company evolving to bridge public equity markets with decentralized finance (DeFi). Following its strategic integration with the memecoin launchpad platform letsBONK.fun (also referred to as BONK.fun), the company has adopted a new strategy centered on acquiring revenue-generating assets within the DeFi space and building a treasury of digital assets, particularly the BONK token on the Solana blockchain.
The company has formed a subsidiary, BONK Holdings LLC, to house its digital asset strategy. Public announcements state that BONK Holdings has acquired a substantial position in BONK tokens and aims to participate in the Solana DeFi ecosystem through activities such as staking, providing liquidity, and yield-focused strategies. The company has also acquired a 10% revenue sharing interest in the BONK.fun / letsBONK.fun launchpad, which is described in company communications as a profitable decentralized application that allows users to create and launch meme coins.
Through this structure, Safety Shot positions itself as a public-market proxy for the BONK ecosystem, with revenue-sharing from the launchpad and an actively managed BONK token treasury. The company has described this approach as a way to generate non-dilutive revenue and to create a self-sustaining model in which operational income is used to expand its digital asset holdings.
Rebranding to Bonk, Inc. and Ticker Change
In an 8-K filing, the company reported that its Board approved a change of corporate name to Bonk, Inc. and a change of trading symbol to BNKK on the Nasdaq Capital Market. A Certificate of Amendment was filed in Delaware to effect the name change, and the symbol change took effect on Nasdaq on October 10, 2025. The filing notes that the name and symbol change were implemented to align with the company’s major transformation into a BONK strategy company and that these changes did not alter stockholder rights.
Subsequent press releases emphasize that this rebranding completes the strategic pivot to serve as a premier public vehicle for the BONK ecosystem. The company highlights its recurring revenue sharing interest in letsBONK.fun and its growing BONK token treasury as central elements of this new identity.
Digital Asset Treasury and Asset Management
Safety Shot has disclosed that its BONK Holdings subsidiary manages a large BONK token position, acquired through direct purchases, strategic investments, and consideration paid in tokens by BONK founding contributors. The company has also announced an alliance with Monarq Asset Management, a digital asset investment manager, to oversee active management of its BONK treasury.
According to company statements, Monarq Asset Management is mandated to pursue three main objectives for the BONK treasury: active treasury management using institutional-grade strategies; yield generation and accumulation of additional BONK through mechanisms such as staking and yield farming; and wealth preservation through hedging and risk management. The company has indicated that it seeks to generate sufficient yield from these activities to cover public operating expenses and to create a self-funding growth model.
Revenue Sharing Interest in letsBONK.fun
In its August 2025 announcements, Safety Shot reported acquiring a 10% revenue sharing interest in the BONK.fun / letsBONK.fun launchpad platform. Company communications describe BONK.fun as a decentralized platform on the Solana blockchain that enables users to create and launch meme coins without coding expertise. The platform’s growth and fee-based revenue model are presented as key drivers of the company’s recurring revenue.
The company has stated that it intends to reinvest a substantial portion of its revenue share from letsBONK.fun into additional BONK token acquisitions, thereby reinforcing its treasury and deepening its exposure to the BONK ecosystem. This combination of revenue participation and token accumulation is repeatedly described as a core part of the company’s strategy.
Beverage Division and Patented Products
Alongside its digital asset activities, Safety Shot maintains a beverage division. Across multiple news releases, the company states that this division holds the patented Safety Shot (also referred to as Sure Shot in some descriptions) beverage, which is described as designed to rapidly reduce blood alcohol content. The beverage division also includes Yerbaé’s plant-based energy beverage. These brands are presented as assets whose value is supported by the company’s strengthened balance sheet and digital asset strategy.
In earlier descriptions, Jupiter Wellness, Inc. focused on CBD-infused consumer products, including sun care and skincare lines. Over time, the emphasis in public communications has shifted toward the combination of a digital asset treasury strategy and beverage brands, with the BONK ecosystem now central to the company’s positioning.
Corporate Governance and Capital Structure Developments
SEC filings and press releases document several governance and capital structure changes associated with the company’s transformation. These include:
- Appointment of BONK core contributor Mitchell Rudy (Nom) to the Board of Directors, aligning governance with the BONK ecosystem focus.
- Subsequent appointments of directors with backgrounds in venture capital, financial due diligence, and Bitcoin mining, intended to add expertise in digital assets and high-growth operations.
- A Series C Convertible Preferred Stock financing and related agreements, including board appointment rights and a revenue sharing agreement, subject to Nasdaq shareholder approval rules as detailed in proxy and 8-K filings.
- A special meeting of stockholders to approve an increase in authorized common shares and to approve potential share issuances under Nasdaq Listing Rules, as described in the company’s definitive proxy statement and follow-up 8-K filings.
- An amendment to increase authorized common stock from 250,000,000 to 1,000,000,000 shares, as disclosed in an 8-K filed after stockholder approval.
In addition, the company has disclosed interactions with Nasdaq regarding listing rule compliance related to private placements and preferred stock terms. An 8-K dated November 6, 2025, reports that Nasdaq staff determined certain transactions had violated notification, shareholder approval, and voting rights rules but that, after corrective actions and amended disclosures, the company was deemed to have regained compliance.
Financing and Strategic Alliances
Safety Shot has announced a series of financings and alliances to support its strategic shift. These include:
- A $30 million financing consisting of a registered direct offering for cash and a concurrent private placement paid in BONK tokens by BONK founding members, intended to strengthen the balance sheet and fund the BONK-focused strategy.
- A strategic alliance with BONK founding contributors, under which the company receives an initial allocation of BONK tokens in exchange for preferred shares, positioning BONK as the core treasury asset.
- Formation of BONK Holdings LLC and partnerships with digital asset firms such as FalconX to execute large BONK token purchases and manage custody.
These transactions are framed in company communications as a way to align the company with a large, community-driven digital asset ecosystem and to create recurring revenue and asset growth through participation in the BONK token economy.
Historical CBD Business (Jupiter Wellness, Inc.)
According to the earlier Polygon description, Jupiter Wellness, Inc. operated as a hemp-derived CBD consumer product development company. It focused on developing CBD-based products for potential therapeutic and medical uses related to conditions such as cancer, arthritis, anxiety, insomnia, psoriasis, and chronic pain. The company marketed CBD-infused sun care lotion formulas under the Canisun brand and developed CBD-infused skincare under the Caniskin brand and dermatological treatments under the CanidermRX brand. It was formerly known as CBD Brands, Inc., founded in 2018 and headquartered in Jupiter, Florida.
While this CBD-focused profile reflects the company’s earlier operations, current public materials emphasize the BONK ecosystem strategy and digital asset treasury model, along with the beverage division.
Regulatory Filings and Reporting
As a Nasdaq-listed issuer, the company files periodic reports and current reports with the U.S. Securities and Exchange Commission. Recent filings include:
- An NT 10-Q (Form 12b-25) filed under the name Bonk, Inc., notifying of a delayed Form 10-Q for the period ended September 30, 2025 and stating that additional time was needed to finalize financial statements and complete the review by the independent public accounting firm.
- Multiple Form 8-K filings detailing material events such as the name and symbol change, board changes, financing transactions, Nasdaq listing rule matters, and amendments to the certificate of incorporation and preferred stock designations.
These filings provide investors with formal disclosure of the company’s strategic transition, governance changes, and capital structure decisions.