Company Description
Starbox Group Holdings Ltd. (STBX) is a technology-driven company headquartered in Malaysia. According to its public disclosures, Starbox describes itself as a rapidly growing business with innovation as its focus. The company trades under the symbol STBX and has been listed on The Nasdaq Capital Market, with its Class A ordinary shares previously registered under Section 12(b) of the Securities Exchange Act of 1934.
Starbox states that it is aiming to become a comprehensive technology and artificial intelligence (AI) solutions provider within Southeast Asia. In parallel with this long-term goal, the company engages in building a business ecosystem centered on cash rebates, advertising, and payment solutions. This ecosystem targets micro, small, and medium enterprises that, as described by the company, lack the bandwidth to develop in-house data management systems for effective marketing.
Business Ecosystem and Core Platforms
Starbox connects retail merchants with retail shoppers through its GETBATS website and mobile app. On this platform, retail merchants offer cash rebates to shoppers, and the company facilitates transactions within this rebate-based environment.
In addition to cash rebates, Starbox provides digital advertising services to advertisers. These services are delivered through multiple channels the company identifies, including its SEEBATS website and mobile app, the GETBATS website and mobile app, and social media. Starbox also provides payment solution services to merchants, integrating payments into its broader ecosystem of marketing and rebate tools.
AI-Focused Technology Offerings
Starbox has publicly emphasized a goal of becoming a comprehensive AI solutions provider in Southeast Asia. Through its wholly owned subsidiary Starbox Technologies Sdn. Bhd., the company has announced several AI-driven systems intended to support marketing, advertising, and content creation activities.
Examples disclosed by the company include:
- StarboxAI-IntelliCampaignOptimize, described as an AI-driven system designed to optimize marketing campaigns. The company states that this system offers real-time optimization, smart budget allocation, personalized campaign targeting, and comprehensive insights to support campaign performance.
- StarboxAI-IntelliContentCreate, an AI-powered content creation platform. According to Starbox, this platform is expected to support intelligent copywriting, AI-powered visual design, and advanced video creation by integrating an AI-assisted video module.
- StarboxAI-IntelliDistribute, an AI-driven smart information distribution system. The company describes this system as providing data-driven insights, content personalization, smart scheduling, and multi-platform integration to streamline and optimize the advertising process.
- StarboxAI Pro Series, which the company states provides AI-powered tools for content creation, video production, and live streaming, alongside data-driven marketing strategies.
- An AI-Driven Digital Human System for merchants on WeChat Channels, which, according to the company, enables merchants to create live streams and short videos using AI-powered virtual hosts and personalized recommendations.
These AI-related systems are positioned by Starbox as extensions of its cash rebate and advertising ecosystem, with a focus on automating and enhancing marketing workflows for merchants and advertisers.
Relationship with 180 Degrees Brandcom
Starbox has disclosed that it acquired a 51% equity interest in One Eighty Holdings Ltd., the parent of 180 Degrees Brandcom Sdn Bhd (often referred to as 180 Degrees Brandcom or 180). 180 Degrees Brandcom is described as a 4A advertising agency that offers digital marketing, advertising consulting, and design services.
The company has announced that several of its AI systems, including StarboxAI Pro Series, StarboxAI-IntelliDistribute, StarboxAI-IntelliContentCreate, and StarboxAI-IntelliCampaignOptimize, are intended to support or be adopted by 180 Degrees Brandcom in its advertising business. Starbox states that these tools are expected to help 180 Degrees Brandcom improve brand engagement, generate creative output, and manage campaigns more efficiently for its clients.
Target Customers and Geographic Focus
In its public communications, Starbox consistently notes that it targets micro, small, and medium enterprises that lack the resources to build in-house data management and marketing systems. The company describes its strategy as building a cash rebate, advertising, and payment solution ecosystem that supports these enterprises in marketing and customer engagement.
Starbox is headquartered in Malaysia and repeatedly references its focus on Southeast Asia. The company has highlighted the region, including markets such as the Philippines, as important to its growth trajectory. It has also announced trademark registrations for "Starbox," "StarboxAI," and "StarboxChat" in the Philippines, which it characterizes as part of a broader regional expansion strategy.
Regulatory and Listing Context
Starbox’s ordinary shares traded on The Nasdaq Capital Market under the symbol STBX. The company has disclosed that it received Nasdaq notifications regarding minimum bid price deficiencies under Nasdaq Listing Rule 5550(a)(2). In March 2025, Starbox announced that it had received a staff determination notice from Nasdaq indicating that the company was not in compliance with the minimum bid price requirement and was not eligible for an additional compliance period due to prior reverse share consolidations.
On July 22, 2025, a Form 25-NSE was filed by The Nasdaq Stock Market LLC with the U.S. Securities and Exchange Commission, identifying Starbox Group Holdings Ltd. as the issuer and the Nasdaq Stock Market LLC as the exchange, with respect to the company’s Class A ordinary shares. Form 25 is a notification of removal from listing and/or registration under Section 12(b) of the Securities Exchange Act of 1934. The filing indicates that Nasdaq complied with its rules to strike the class of securities from listing and/or withdraw registration on the exchange. This filing is explicit evidence that Starbox’s Class A ordinary shares were removed from listing on Nasdaq.
While the Form 25 confirms removal from Nasdaq’s listing and/or registration under Section 12(b), it does not, by itself, describe whether the company’s securities trade on other venues. The company has also stated in earlier communications that receipt of Nasdaq deficiency notices did not affect its operations.
Corporate Developments
Starbox’s SEC filings describe several corporate developments. In its Form 6-K for July 2025, the company reported that, through its wholly owned subsidiary Starbox Global Ltd., it transferred a portion of its shareholding in One Eighty Holdings Ltd. to two unaffiliated transferees as settlement of certain loans. Following these share transfers, Starbox Global’s ownership in One Eighty was reduced from 51% to approximately 46.2% of the issued share capital of One Eighty.
The same Form 6-K also reports multiple board and management changes, including the resignations of several independent directors and the resignation of the company’s then chief executive officer, director, and chairman of the board. The filing further notes the appointment of a new chief executive officer, director, and chairman of the board, with a background in management, marketing, and digital media services.
Financial Reporting
Starbox files financial statements as a foreign private issuer. In its announcement of financial results for the fiscal year ended September 30, 2023, the company reported operating revenue derived from categories such as advertising services, cash rebate and payment solution services and media booking, software licensing, production income, and marketing and promotional campaign services. These categories illustrate the company’s disclosed revenue-generating activities within its advertising, cash rebate, and technology-focused ecosystem.
In that same announcement, Starbox reiterated its description as a technology-driven, rapidly growing company focused on innovation, aiming to be a comprehensive technology solutions provider within Southeast Asia, and operating a cash rebate, advertising, and payment solution business ecosystem targeting micro, small, and medium enterprises.
Status as a Defunct or Transformed Listing
The Form 25-NSE filed on July 22, 2025, confirms that Starbox Group Holdings Ltd.’s Class A ordinary shares were removed from listing and/or registration on Nasdaq under Section 12(b) of the Securities Exchange Act of 1934. This means that the STBX ticker, as a Nasdaq-listed security, has been delisted from that exchange. The filing does not, however, provide details on any subsequent trading arrangements or alternative markets.
From an investor research perspective, STBX therefore represents a historical Nasdaq listing. The company continues to describe ongoing operations in its news releases and SEC filings, but its Class A ordinary shares are no longer listed on Nasdaq as of the Form 25 filing date.