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[6-K] Starbox Group Holdings Ltd. Current Report (Foreign Issuer)

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6-K
Rhea-AI Filing Summary

Atlassian (TEAM) Form 4: CEO, co-founder and 10% owner Michael Cannon-Brookes sold a total of 7,765 Class A shares on 22 Jul 2025 under a pre-arranged Rule 10b5-1 plan adopted 20 Feb 2025.

The stock was disposed of in seven separate trades at weighted-average prices between $195.965 and $202.35, generating roughly $1.55 million in gross proceeds. Following the sales, the insider—through CBC Co Pty Ltd as trustee of the Cannon-Brookes Head Trust—continues to hold 375,585 Class A shares, maintaining more than 98% of his prior indirect position and his 10% beneficial-owner status.

No derivative activity or purchases were reported. Given the modest 2% reduction in holdings and the existence of a 10b5-1 plan, the transactions appear routine and are unlikely to materially alter insider alignment, though any CEO liquidation can create short-term sentiment pressure.

Atlassian (TEAM) Form 4: Il CEO, co-fondatore e proprietario del 10% Michael Cannon-Brookes ha venduto un totale di 7.765 azioni di Classe A il 22 luglio 2025, nell'ambito di un piano predefinito Rule 10b5-1 adottato il 20 febbraio 2025.

Le azioni sono state cedute in sette operazioni separate a prezzi medi ponderati tra $195,965 e $202,35, generando circa 1,55 milioni di dollari di proventi lordi. Dopo queste vendite, l'insider—tramite CBC Co Pty Ltd in qualità di trustee del Cannon-Brookes Head Trust—detiene ancora 375.585 azioni di Classe A, mantenendo oltre il 98% della sua precedente posizione indiretta e il suo status di azionista beneficiario al 10%.

Non sono state riportate attività derivati né acquisti. Considerata la modesta riduzione del 2% delle partecipazioni e l'esistenza di un piano 10b5-1, le transazioni appaiono di routine e probabilmente non cambieranno in modo significativo l'allineamento degli insider, anche se qualsiasi liquidazione da parte del CEO può generare una pressione sul sentiment nel breve termine.

Atlassian (TEAM) Formulario 4: El CEO, cofundador y propietario del 10%, Michael Cannon-Brookes, vendió un total de 7,765 acciones Clase A el 22 de julio de 2025 bajo un plan preestablecido Rule 10b5-1 adoptado el 20 de febrero de 2025.

Las acciones se dispusieron en siete operaciones separadas a precios promedio ponderados entre $195.965 y $202.35, generando aproximadamente $1.55 millones en ingresos brutos. Tras las ventas, el insider—mediante CBC Co Pty Ltd como fiduciario del Cannon-Brookes Head Trust—continúa poseyendo 375,585 acciones Clase A, manteniendo más del 98% de su posición indirecta previa y su estatus de propietario beneficiario del 10%.

No se reportaron actividades con derivados ni compras. Dada la modesta reducción del 2% en las participaciones y la existencia de un plan 10b5-1, las transacciones parecen rutinarias y es poco probable que alteren significativamente la alineación de los insiders, aunque cualquier liquidación del CEO puede generar presión en el sentimiento a corto plazo.

Atlassian (TEAM) Form 4: CEO이자 공동 창립자이며 10% 지분을 보유한 Michael Cannon-Brookes가 2025년 7월 22일 사전에 정해진 Rule 10b5-1 계획에 따라 총 7,765주의 클래스 A 주식을 매도했습니다. 이 계획은 2025년 2월 20일에 채택되었습니다.

주식은 7건의 별도 거래로 가중 평균 가격 $195.965에서 $202.35 사이에 처분되어 약 155만 달러의 총 수익을 창출했습니다. 매도 후, 내부자는 CBC Co Pty Ltd를 신탁자로 하는 Cannon-Brookes Head Trust를 통해 여전히 375,585주의 클래스 A 주식을 보유하고 있으며, 이전 간접 보유 지분의 98% 이상과 10%의 실질 소유자 지위를 유지하고 있습니다.

파생상품 거래나 매수는 보고되지 않았습니다. 보유 지분이 2% 정도만 소폭 감소했고 10b5-1 계획이 존재하는 점을 고려할 때, 이번 거래는 일상적인 것으로 보이며 내부자 정렬에 큰 변화를 주지는 않을 것으로 보입니다. 다만 CEO의 주식 매도는 단기적으로 시장 심리에 압박을 줄 수 있습니다.

Atlassian (TEAM) Formulaire 4 : Le PDG, cofondateur et propriétaire de 10 % Michael Cannon-Brookes a vendu un total de 7 765 actions de Classe A le 22 juillet 2025 dans le cadre d’un plan préétabli Rule 10b5-1 adopté le 20 février 2025.

Les actions ont été cédées en sept transactions distinctes à des prix moyens pondérés compris entre 195,965 $ et 202,35 $, générant environ 1,55 million de dollars de produits bruts. À la suite de ces ventes, l’initié—via CBC Co Pty Ltd en tant que fiduciaire du Cannon-Brookes Head Trust—détient toujours 375 585 actions de Classe A, conservant plus de 98 % de sa position indirecte antérieure et son statut de propriétaire bénéficiaire à 10 %.

Aucune activité sur dérivés ni achat n’a été signalé. Compte tenu de la réduction modérée de 2 % des participations et de l’existence d’un plan 10b5-1, les transactions semblent routinières et sont peu susceptibles de modifier significativement l’alignement des initiés, bien que toute liquidation par le PDG puisse exercer une pression sur le sentiment à court terme.

Atlassian (TEAM) Form 4: CEO, Mitgründer und 10% Eigentümer Michael Cannon-Brookes verkaufte am 22. Juli 2025 insgesamt 7.765 Class A Aktien im Rahmen eines vorab vereinbarten Rule 10b5-1 Plans, der am 20. Februar 2025 angenommen wurde.

Die Aktien wurden in sieben separaten Transaktionen zu gewichteten Durchschnittspreisen zwischen 195,965 und 202,35 US-Dollar veräußert, was ungefähr 1,55 Millionen US-Dollar Bruttoerlös generierte. Nach den Verkäufen hält der Insider – über CBC Co Pty Ltd als Treuhänder des Cannon-Brookes Head Trust – weiterhin 375.585 Class A Aktien und behält damit mehr als 98% seiner vorherigen indirekten Position sowie seinen Status als 10% wirtschaftlicher Eigentümer.

Keine Derivataktivitäten oder Käufe wurden gemeldet. Angesichts der moderaten 2%igen Reduzierung der Bestände und des Vorhandenseins eines 10b5-1 Plans erscheinen die Transaktionen routinemäßig und werden die Insider-Ausrichtung wahrscheinlich nicht wesentlich verändern, obwohl jede CEO-Veräußerung kurzfristigen Stimmungseinfluss erzeugen kann.

Positive
  • Sale executed under a Rule 10b5-1 plan, reducing concerns about opportunistic timing.
  • Insider retains 375,585 shares, maintaining substantial equity alignment with shareholders.
Negative
  • CEO liquidated 7,765 shares worth ≈$1.55 m, which could cause minor negative sentiment.
  • No offsetting insider purchases were disclosed in the period.

Insights

TL;DR: Small, pre-planned CEO sale; negligible impact on ownership or thesis.

The 7,765-share sale represents ~2% of Cannon-Brookes’ stake and less than 0.3% of daily TEAM volume, limiting market impact. Proceeds of ~$1.55 m are immaterial relative to his remaining ~$75 m holding. Executed under a February-adopted 10b5-1 plan, the transaction reduces signaling risk. From a valuation standpoint, the filing does not change cash flow, guidance, or strategic outlook; therefore I view the development as neutral.

TL;DR: Governance-compliant sale; insider still strongly aligned.

The filing demonstrates adherence to SEC Rule 10b5-1 best practices, with full price ranges disclosed and trustee ownership clarified. Retention of 375,585 shares preserves significant skin-in-the-game, supporting shareholder alignment. While any director sale draws attention, the minimal size and structured plan suggest routine liquidity rather than adverse insider insight. I classify the event as governance-neutral.

Atlassian (TEAM) Form 4: Il CEO, co-fondatore e proprietario del 10% Michael Cannon-Brookes ha venduto un totale di 7.765 azioni di Classe A il 22 luglio 2025, nell'ambito di un piano predefinito Rule 10b5-1 adottato il 20 febbraio 2025.

Le azioni sono state cedute in sette operazioni separate a prezzi medi ponderati tra $195,965 e $202,35, generando circa 1,55 milioni di dollari di proventi lordi. Dopo queste vendite, l'insider—tramite CBC Co Pty Ltd in qualità di trustee del Cannon-Brookes Head Trust—detiene ancora 375.585 azioni di Classe A, mantenendo oltre il 98% della sua precedente posizione indiretta e il suo status di azionista beneficiario al 10%.

Non sono state riportate attività derivati né acquisti. Considerata la modesta riduzione del 2% delle partecipazioni e l'esistenza di un piano 10b5-1, le transazioni appaiono di routine e probabilmente non cambieranno in modo significativo l'allineamento degli insider, anche se qualsiasi liquidazione da parte del CEO può generare una pressione sul sentiment nel breve termine.

Atlassian (TEAM) Formulario 4: El CEO, cofundador y propietario del 10%, Michael Cannon-Brookes, vendió un total de 7,765 acciones Clase A el 22 de julio de 2025 bajo un plan preestablecido Rule 10b5-1 adoptado el 20 de febrero de 2025.

Las acciones se dispusieron en siete operaciones separadas a precios promedio ponderados entre $195.965 y $202.35, generando aproximadamente $1.55 millones en ingresos brutos. Tras las ventas, el insider—mediante CBC Co Pty Ltd como fiduciario del Cannon-Brookes Head Trust—continúa poseyendo 375,585 acciones Clase A, manteniendo más del 98% de su posición indirecta previa y su estatus de propietario beneficiario del 10%.

No se reportaron actividades con derivados ni compras. Dada la modesta reducción del 2% en las participaciones y la existencia de un plan 10b5-1, las transacciones parecen rutinarias y es poco probable que alteren significativamente la alineación de los insiders, aunque cualquier liquidación del CEO puede generar presión en el sentimiento a corto plazo.

Atlassian (TEAM) Form 4: CEO이자 공동 창립자이며 10% 지분을 보유한 Michael Cannon-Brookes가 2025년 7월 22일 사전에 정해진 Rule 10b5-1 계획에 따라 총 7,765주의 클래스 A 주식을 매도했습니다. 이 계획은 2025년 2월 20일에 채택되었습니다.

주식은 7건의 별도 거래로 가중 평균 가격 $195.965에서 $202.35 사이에 처분되어 약 155만 달러의 총 수익을 창출했습니다. 매도 후, 내부자는 CBC Co Pty Ltd를 신탁자로 하는 Cannon-Brookes Head Trust를 통해 여전히 375,585주의 클래스 A 주식을 보유하고 있으며, 이전 간접 보유 지분의 98% 이상과 10%의 실질 소유자 지위를 유지하고 있습니다.

파생상품 거래나 매수는 보고되지 않았습니다. 보유 지분이 2% 정도만 소폭 감소했고 10b5-1 계획이 존재하는 점을 고려할 때, 이번 거래는 일상적인 것으로 보이며 내부자 정렬에 큰 변화를 주지는 않을 것으로 보입니다. 다만 CEO의 주식 매도는 단기적으로 시장 심리에 압박을 줄 수 있습니다.

Atlassian (TEAM) Formulaire 4 : Le PDG, cofondateur et propriétaire de 10 % Michael Cannon-Brookes a vendu un total de 7 765 actions de Classe A le 22 juillet 2025 dans le cadre d’un plan préétabli Rule 10b5-1 adopté le 20 février 2025.

Les actions ont été cédées en sept transactions distinctes à des prix moyens pondérés compris entre 195,965 $ et 202,35 $, générant environ 1,55 million de dollars de produits bruts. À la suite de ces ventes, l’initié—via CBC Co Pty Ltd en tant que fiduciaire du Cannon-Brookes Head Trust—détient toujours 375 585 actions de Classe A, conservant plus de 98 % de sa position indirecte antérieure et son statut de propriétaire bénéficiaire à 10 %.

Aucune activité sur dérivés ni achat n’a été signalé. Compte tenu de la réduction modérée de 2 % des participations et de l’existence d’un plan 10b5-1, les transactions semblent routinières et sont peu susceptibles de modifier significativement l’alignement des initiés, bien que toute liquidation par le PDG puisse exercer une pression sur le sentiment à court terme.

Atlassian (TEAM) Form 4: CEO, Mitgründer und 10% Eigentümer Michael Cannon-Brookes verkaufte am 22. Juli 2025 insgesamt 7.765 Class A Aktien im Rahmen eines vorab vereinbarten Rule 10b5-1 Plans, der am 20. Februar 2025 angenommen wurde.

Die Aktien wurden in sieben separaten Transaktionen zu gewichteten Durchschnittspreisen zwischen 195,965 und 202,35 US-Dollar veräußert, was ungefähr 1,55 Millionen US-Dollar Bruttoerlös generierte. Nach den Verkäufen hält der Insider – über CBC Co Pty Ltd als Treuhänder des Cannon-Brookes Head Trust – weiterhin 375.585 Class A Aktien und behält damit mehr als 98% seiner vorherigen indirekten Position sowie seinen Status als 10% wirtschaftlicher Eigentümer.

Keine Derivataktivitäten oder Käufe wurden gemeldet. Angesichts der moderaten 2%igen Reduzierung der Bestände und des Vorhandenseins eines 10b5-1 Plans erscheinen die Transaktionen routinemäßig und werden die Insider-Ausrichtung wahrscheinlich nicht wesentlich verändern, obwohl jede CEO-Veräußerung kurzfristigen Stimmungseinfluss erzeugen kann.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE

SECURITIES EXCHANGE ACT OF 1934

 

For the month of July 2025

 

Commission File Number: 001-41480

 

Starbox Group Holdings Ltd.

 

VO2-03-07, Velocity Office 2, Lingkaran SV, Sunway Velocity, 55100

Kuala Lumpur, Malaysia

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

Form 20-F ☒   Form 40-F ☐

 

 

 

 

 

 

Share Transfer of One Eighty Holdings Ltd.

 

On June 23, 2025, Starbox Group Holdings Ltd., a Cayman Islands company (the “Company”), through its wholly owned subsidiary, Starbox Global Ltd., a British Virgin Islands company (“Starbox Global”), transferred an aggregate of 21,642,485 ordinary shares of One Eighty Holdings Ltd. (“One Eighty”), an indirect subsidiary of the Company, to two unaffiliated transferees as settlement of certain loans (the “One Eighty Share Transfers”). Specifically, the Company transferred 15,851,720 ordinary shares of One Eighty to Stand Best Creation Limited (“Stand Best”), and pursuant to a Letter of Settlement of Loans (the “Stand Best Settlement Letter”) by and between the Company and Stand Best dated June 6, 2025, such share transfer was the full and final settlement of the outstanding principal balance in the amount of US$1,691,977.39 the Company borrowed from Stand Best as of May 31, 2025, and interests for such principal amount were waived. The Company also transferred 5,790,765 ordinary shares of One Eighty to Prime King Investment Limited (“Prime King”), and pursuant to a Letter of Settlement of Loans (the “Prime King Settlement Letter”) by and among the Company, Prime King, and certain subsidiaries of the Company dated June 6, 2025, such share transfer was the full and final settlement of the outstanding principal balance in the amount of US$618,093.44 the Company and certain subsidiaries of the Company borrowed from Prime King as of May 31, 2025, and interests for such principal amount were waived.

 

Prior to the One Eighty Share Transfers, Starbox Global held 51% of the issued share capital in One Eighty. Following the One Eighty Share Transfers, Starbox Global now holds approximately 46.2% of the issued share capital in One Eighty.

 

The foregoing descriptions of the Stand Best Settlement Letter and the Prime King Settlement Letter do not purport to be complete and are qualified in their entirety by reference to the full text of the Stand Best Settlement Letter and the Prime King Settlement Letter, which are filed as Exhibit 10.1 and Exhibit 10.2 to this Form 6-K.

 

The Stand Best Settlement Letter, the Prime King Settlement Letter, and the transactions contemplated thereby were approved and authorized by the board of directors (the “Board”) of the Company on June 23, 2025.

 

Resignation of Directors

 

On June 30, 2025, three independent directors of the Company, Dato’ Dr. Lai Kwong Choy, Ms. Sung Ming-Hsuan, and Ms. Ooi Bee Lian, each notified the Company of his or her resignation from his or her position of independent director, effective on the same date. The resignation of Dr. Lai, Ms. Sung, and Ms. Ooi was due to personal reasons and was not a result of any disagreement with the Company on any matter related to the operations, policies, or practices of the Company.

 

On July 4, 2025, Mr. Khoo Kien Hoe, the chief financial officer and director of the Company, notified the Company of his resignation from his position of director, effective on the same date. The resignation of Mr. Khoo was due to personal reasons and was not a result of any disagreement with the Company on any matter related to the operations, policies, or practices of the Company. Mr. Khoo continues to serve as the chief financial officer of the Company.

 

Resignation and Appointment of Chief Executive Officer

 

On July 4, 2025, Mr. Lee Choon Wooi, the chief executive officer (“CEO”), director, and chairman of the Board of the Company, notified the Company of his resignation from his positions of the CEO, director, and the Chairman of the Board, effective on the same date. The resignation of Mr. Lee was due to personal reasons and was not a result of any disagreement with the Company on any matter related to the operations, policies, or practices of the Company.

 

On July 4, 2025, to fill the vacancy created by Mr. Lee Choon Wooi’s resignation, the Board approved and appointed Mr. Chong Yip Loong to serve as the Company’s CEO, director, and Chairman of the Board. The biographical information of Mr. Chong Yip Loong is set forth below.

 

Mr. Chong Yip Loong, age 48, brings over 20 years of experience in management, marketing, and digital media services, with a strong focus on technology-driven business operations. Prior to his appointment, he served as a manager at ZY Sales & Distribution Sdn Bhd from May 2024 to June 2025, where he led the company’s digital marketing and sales initiatives. From May 2021 to April 2024, Mr. Chong was a manager at StarboxTV Sdn Bhd, where he was responsible for managing and monitoring the operations of SEEBATS, an advertising platform. Between November 2019 and April 2021, he served as a senior digital marketing executive at Zenapp Sdn Bhd, overseeing the company’s social media platforms and digital presence. Mr. Chong received an Advanced Diploma in Computer Science and Information Technology from Informatics College in 2001. He is well-versed in leveraging digital tools to drive business growth and brings to the Company a track record of leadership in the technology and advertising sectors.

 

Exhibit Index

 

Exhibit No.   Description
10.1   Letter of Settlement of Loans between Starbox Group Holdings Ltd. and Stand Best Creation Limited dated June 6, 2025
     
10.2   Letter of Settlement of Loans among Starbox Group Holdings Ltd., Irace Technology Limited, Starbox International Ltd, Starbox Technologies Sdn Bhd, and Prime King Investment Limited dated June 6, 2025

 

2

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Starbox Group Holdings Ltd.
     
Date: July 23, 2025 By: /s/ Chong Yip Loong
  Name: Chong Yip Loong
  Title: Chief Executive Officer

 

3

FAQ

How many Atlassian (TEAM) shares did CEO Michael Cannon-Brookes sell?

He sold 7,765 Class A shares on 22 Jul 2025.

What was the average sale price reported in the Form 4?

Weighted-average prices ranged from $195.965 to $202.35 per share.

How many TEAM shares does the insider still own after the transactions?

Cannon-Brookes indirectly holds 375,585 Class A shares through a trust.

Was the insider sale executed under a 10b5-1 trading plan?

Yes, the plan was adopted on 20 Feb 2025.

Did the filing report any derivative security transactions?

No; Table II shows no derivative activity.

What percentage of the insider’s holdings were sold?

Approximately 2% of his previous indirect stake.
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