Company Description
BBB Foods Inc. (NYSE: TBBB), which operates under the brand name Tiendas 3B, is a grocery hard discount retailer in Mexico. The company describes itself as a proudly Mexican business and as a pioneer and leader of the grocery hard discount model in the country. Its name "3B" references the phrase "Bueno, Bonito y Barato" – a Mexican saying that translates to "Good, Nice and Affordable" – reflecting its mission of offering great quality products at bargain prices to budget‑savvy consumers.
Business model and operations
According to company disclosures and earnings releases, BBB Foods Inc. focuses on a grocery hard discount format in Mexico. The company states that Tiendas 3B aims to deliver "irresistible value" through low prices and high‑quality products, with the goal of contributing to the economic well‑being of Mexican families. Its business model emphasizes a strong value proposition, customer loyalty to a low‑price, high‑quality offering, and disciplined operational control.
The company reports that it operates through subsidiaries including Tiendas Tres B, Tiendas BBB and Desarrolladora Tres B, S.A. de C.V. As described in available information, the main activity of Tiendas Tres B is the sale, purchase, distribution and marketing of all types of products, items and goods, as well as the establishment and operation of individual stores and distribution centers for the sale of such products.
Store network and logistics
In its 2025 quarterly earnings releases and related Form 6‑K filings, BBB Foods Inc. reports a rapidly expanding store base and logistics footprint in Mexico. For example, the company disclosed that it:
- Reached 2,889 stores as of March 31, 2025, after opening 117 net new stores in the first quarter of 2025.
- Reached 3,031 stores as of June 30, 2025, after opening 142 net new stores in the second quarter of 2025.
- Reached 3,162 stores as of September 30, 2025, after opening 131 net new stores in the third quarter of 2025.
The company also reports operating a network of distribution centers that support its stores. In its filings, BBB Foods Inc. notes that it leases its stores and distribution centers and that, in line with IFRS 16, lease expenses are capitalized rather than treated as operating expenses. The company highlights investments in logistics infrastructure and the opening of new regions and distribution centers as part of its growth strategy.
Growth profile and key metrics
BBB Foods Inc. characterizes Tiendas 3B as one of the fastest growing retailers in Mexico, as measured by sales and store growth rates. Across its 2025 quarterly earnings releases, the company reports:
- Double‑digit Same Store Sales growth (for example, Same Store Sales growth of 13.5% in the first quarter of 2025, 17.7% in the second quarter of 2025, and 17.9% in the third quarter of 2025).
- Significant year‑over‑year revenue growth in each quarter of 2025, expressed in nominal Mexican pesos.
- Use of non‑IFRS financial measures such as EBITDA and EBITDA Margin, as well as operating metrics including Same Store Sales, Sales per Store, Inventory Days and Payable Days. The company explains how these measures are calculated and notes that they are used by management to assess financial and operating performance and to support capital allocation decisions.
The company also emphasizes that its business model benefits from a negative working capital cycle driven by growing sales and high inventory turnover relative to payment terms, which it states has enabled it to fund growth initiatives such as new stores and distribution centers from operating cash flow.
Stock listing and regulatory profile
BBB Foods Inc. is listed on the New York Stock Exchange under the ticker symbol TBBB. Company communications describe its NYSE listing in February 2024 as a landmark achievement. As a foreign private issuer, BBB Foods Inc. files an Annual Report on Form 20‑F with the U.S. Securities and Exchange Commission and furnishes Form 6‑K reports for interim earnings releases and other updates. In April 2025, the company announced the filing of its Annual Report on Form 20‑F for the fiscal year ended December 31, 2024.
The company has also been the subject of a registered underwritten public offering and a secondary offering of Class A common shares, conducted under registration statements on Form F‑1 filed with the SEC. These offerings involved selling shareholders and global coordinators and bookrunners as described in related press releases.
Revenue drivers and financial reporting
Based on its earnings releases, BBB Foods Inc. generates revenue from the sale of merchandise in its Tiendas 3B stores. The company reports total revenue, gross profit, sales expenses, administrative expenses, other income and EBITDA, and it presents these figures as a percentage of total revenue. It explains that:
- Sales expenses primarily reflect the cost of operating stores, including wages and energy.
- Administrative expenses include headquarters and regional office expenses and non‑cash share‑based payment expenses.
- Other income – net includes revenues and expenses from non‑operative activities, such as asset disposals, cost reimbursements and insurance proceeds.
The company also provides detail on non‑recurring items, such as insurance recoveries related to Hurricane Otis and follow‑on secondary offering expenses, and on non‑cash share‑based payment expenses associated with equity incentive plans and a Liquidity Event Plan.
Mission and positioning in the Mexican retail sector
In its public communications, BBB Foods Inc. links its grocery hard discount model to broader economic and social objectives. The company states that by offering high‑quality products at low prices, it seeks to deliver value to Mexican consumers and contribute to the economic well‑being of Mexican families. It positions Tiendas 3B as a pioneer and leader in the Mexican grocery hard discount space and as a fast‑growing retailer in the country.
Use of non‑IFRS measures and operating metrics
BBB Foods Inc. devotes substantial disclosure to explaining its non‑IFRS financial measures and operating metrics. It defines EBITDA as net profit or loss for the period plus income tax expense, financial costs (net), and total depreciation and amortization. EBITDA Margin is defined as EBITDA divided by total revenue for the period. The company explains that these measures are used by management for decision‑making, performance assessment, and capital allocation, while noting that non‑IFRS measures have limitations and may not be comparable across companies.
Similarly, the company defines and discusses operating metrics such as Same Store Sales, Sales per Store, Inventory Days and Payable Days, explaining how they are calculated and how they help management understand store performance, inventory management and the cash conversion cycle.
Corporate structure and geography
BBB Foods Inc. identifies itself as a Mexican company with principal executive offices in Mexico City, Mexico, as reflected in its Form 6‑K filings. Its operations, store network and distribution centers are described as being located in Mexico, and the company repeatedly refers to its role in serving Mexican consumers through the Tiendas 3B brand.
Investor communications
The company maintains an active investor relations program, as evidenced by recurring earnings conference calls announced via press releases and supported by webcasts and telephone dial‑in details. These calls are hosted by senior executives and focus on quarterly and annual results, growth strategy, operating performance and financial metrics. BBB Foods Inc. also highlights the availability of its SEC filings and earnings materials on its investor relations website and on the SEC’s EDGAR system.