Urban One Stock Price, News & Analysis

Urban One, Inc. (NASDAQ: UONEK) is a diversified media company that primarily targets Black Americans and urban consumers in the United States. According to the company, it is the largest diversified media company with this focus, combining television, radio, digital platforms and syndicated audio programming under one corporate umbrella. Urban One’s Class D common stock trades under the symbol UONEK, while its Class A common stock trades under UONE on the NASDAQ Capital Market.

Urban One describes itself as a national multi-media operator that provides advertisers with a mechanism to reach African American and urban audiences. Its operations span several segments, including radio broadcasting, cable television, digital media and syndicated audio content, which together form a multi-platform network aimed at Black and urban consumers.

Television Networks

Urban One owns TV One, LLC, a television network serving tens of millions of households in the United States. TV One offers a range of original programming, classic series and movies designed to entertain, inform and inspire adult Black viewers. The company also references CLEO TV among its television assets, noting that its television networks together serve more than 40 million households. These networks are a core part of Urban One’s cable television segment.

Radio Broadcasting under the “Radio One” Brand

Urban One’s radio operations are branded under the tradename “Radio One”. As of various dates in 2025, the company reports that it owned and/or operated more than 70 independently formatted, revenue-producing broadcast stations, including FM and AM stations, HD stations and low power television stations, in 13 urban markets in the United States. These stations are positioned in what the company describes as some of the most populous African-American markets in the country. The radio broadcasting segment generates net revenue from these stations and is one of the company’s primary operating segments.

Reach Media and Syndicated Programming

Through its controlling interest in Reach Media, Inc., Urban One operates syndicated audio programming. Reach Media’s offerings include nationally syndicated shows such as The Rickey Smiley Morning Show and The DL Hughley Show. The company’s segment disclosures identify Reach Media as a distinct reportable segment, with net revenue and operating metrics reported separately from the Radio Broadcasting, Digital and Cable Television segments.

Digital Media: iONE Digital

Urban One owns iONE Digital, which it describes as a wholly owned digital platform serving the African American community through social content, news, information and entertainment websites. The company notes that iONE Digital includes brands such as Cassius, Bossip, HipHopWired and MadameNoire. These digital properties are grouped within the company’s Digital segment, which also reflects changes over time such as the transfer of a connected television (CTV) offering from Digital to the Cable Television segment effective January 1, 2025.

Integrated Multi-Platform Reach

Across its television networks, radio stations, syndicated audio programming and digital brands, Urban One states that it reaches tens of millions of consumers monthly. In one description, the company reports reaching 93 million unique consumers monthly across its platforms. It positions this integrated footprint as a way to give advertisers access to African American and urban audiences through television, radio, digital and audio syndication.

Business Segments and Reporting

Urban One’s financial disclosures and earnings releases present results across several reportable segments:

• Radio Broadcasting – revenue and operating expenses associated with the company’s broadcast radio stations branded as Radio One.
• Reach Media – syndicated audio programming and related activities.
• Digital – online and digital operations, including iONE Digital and its associated websites and brands.
• Cable Television – operations of TV One and related cable television activities, including, after a reclassification effective January 1, 2025, the CTV offering that was previously reported within Digital.

The company reports metrics such as net revenue, programming and technical expenses, sales and marketing expenses, general and administrative expenses, broadcast and digital operating income and Adjusted EBITDA for these segments.

Capital Structure and Listing Status

Urban One has multiple classes of common stock, including Class A and Class D common stock. The Class D common stock trades under the symbol UONEK. In an 8-K filed on August 13, 2025, the company disclosed that it received a notice from the NASDAQ Listing Qualifications Department on February 11, 2025, indicating that the bid price for its Class D common stock had closed below the $1.00 per share minimum bid price requirement for 30 consecutive business days under NASDAQ Listing Rule 5550(a)(2). The notice did not immediately affect the listing of the Class D common stock, which continued to trade on the NASDAQ Capital Market under the symbol UONEK, and it did not impact the Class A common stock trading under UONE.

Under NASDAQ rules, Urban One initially had 180 calendar days, until August 11, 2025, to regain compliance by having the closing bid price at or above $1.00 per share for at least ten consecutive business days. The company later requested, and on August 12, 2025 was granted, an additional 180 calendar days, until February 9, 2026, to regain compliance. The company notes that it continues to meet the listing requirement for market value of publicly held shares and all other initial listing standards for the NASDAQ Capital Market, except for the bid price requirement. It also states that stockholders approved an amendment to its Amended and Restated Articles of Incorporation to permit a reverse stock split of its outstanding Class A and Class D common stock, at a ratio within a range between one-for-two and one-for-30, subject to determination by a board committee.

Debt and Capital Management

Urban One’s news releases describe ongoing efforts to manage its capital structure and debt obligations. The company reports repurchases of portions of its 7.375% senior secured notes due 2028 at discounts to par, reducing its outstanding debt balance. In November and December 2025, Urban One announced offers to exchange its existing 7.375% senior secured notes due 2028 for new 7.625% senior secured notes due 2031 and to purchase up to a specified principal amount of the existing notes for cash, along with a subscription offer for new 10.500% first lien senior secured notes due 2030. These transactions were accompanied by a consent solicitation to amend the indenture governing the existing notes, subject to conditions outlined in the company’s offering memorandum and related agreements.

Research and Cultural Insights

In addition to its core media operations, Urban One has commissioned research related to Black culture and consumer behavior. In a 2025 announcement, the company described a proprietary study titled “Influence to Impact: Black Culture’s Role in Brand Growth”, referred to as the Cultural ROI Study. The study examined perceptions of Black cultural influence across music, fashion, sports, beauty, food, politics and other categories, and reported findings on consumer views of representation, brand trust and the impact of authentic engagement with Black consumers.

Regulatory and Governance Matters

Urban One is incorporated in Delaware and files reports with the U.S. Securities and Exchange Commission. In a June 23, 2025 Form 8-K, the company reported the results of its 2025 Annual Meeting of Stockholders, including the election of directors, approval of an amendment to permit a reverse stock split of its Class A and Class D common stock and ratification of its independent registered public accounting firm for the fiscal year ending December 31, 2025. The company’s filings also include disclosures about segment reporting changes, such as the transfer of the CTV offering from the Digital segment to the Cable Television segment effective January 1, 2025.

Urban One’s Role in the Media Landscape

According to its own descriptions, Urban One positions itself as a fully integrated multimedia company focused on Black Americans and urban consumers in the United States. With assets in cable television, radio broadcasting, digital media and syndicated audio programming, the company presents its network as a way for advertisers to reach these audiences across multiple platforms. Its reporting and public communications emphasize its focus on African American and urban markets, its multi-segment structure and its efforts to manage debt and maintain liquidity in changing market conditions.