Verb Technology Co Stock Price, News & Analysis
Company Description
Verb Technology Company, Inc. (Nasdaq: VERB), to be renamed TON Strategy Company with the ticker symbol TONX, is a Nevada corporation that has announced a strategic evolution of its business. According to company disclosures and recent SEC filings, Verb is implementing a TON treasury strategy focused on accumulating Toncoin (TON), the native cryptocurrency of The Open Network (TON) blockchain, while continuing to operate several technology-driven business units in social commerce, social telehealth, and social crowdfunding.
Business model and TON treasury strategy
The company has entered into a large private placement and related financing arrangements with institutional and crypto‑native investors. As described in its August 2025 press releases and Form 8‑K filings, Verb’s strategy is to use the majority of the net proceeds from a PIPE transaction and other capital markets activity to acquire Toncoin as its primary treasury reserve asset. The company states that its objective is to build a long‑term Toncoin treasury, targeting ownership of a meaningful percentage of TON’s circulating supply and aiming to generate sustainable staking rewards to initiate, manage, and grow its exposure in a cash flow positive manner.
Company materials explain that the TON blockchain is integrated with the Telegram messaging platform, where Toncoin powers wallets, payments, tokenized assets and mini‑app functionality. Verb’s management describes this integration as the basis for its focus on TON as a digital asset treasury opportunity and for its intention to act as a significant participant in securing and maintaining TON network infrastructure through staking activities.
Social commerce operations: MARKET.live and LyveCom
In parallel with its treasury activities, Verb continues to operate business units that leverage its social commerce technology and video marketing expertise. Company press releases describe MARKET.live, together with recently acquired LyveCom, as a multi‑vendor, livestream social shopping platform. The platform enables brands and merchants to run livestream shopping experiences across their own websites, apps, and social platforms.
According to the company, MARKET.live and LyveCom incorporate advanced AI capabilities, including real‑time user‑generated content creation, automated video content repurposing for high‑conversion video ads, and AI‑powered virtual live shopping hosts designed for real‑time audience engagement. Verb states that brands use its proprietary AI model, trained on tens of thousands of video commerce interactions, to automate content creation and apply intelligent tools intended to optimize merchandising strategies and increase conversion rates.
Telehealth portals and digital healthcare focus
Verb also operates VANITYPrescribed.com and GoodGirlRx.com, which it describes as telehealth portals. Company communications state that these portals are designed as digital‑first experiences that allow individuals to manage healthcare needs through tailored healthcare solutions offered at fixed prices, without hidden fees, membership costs, or traditional pharmaceutical markups. GoodGirlRx.com is described as a partnership with Savannah Chrisley and offers access to telehealth services and pharmaceuticals, including certain weight‑loss drugs, using fixed pricing regardless of dosage.
Through these portals, Verb positions itself in what it calls social telehealth, combining online engagement, direct‑to‑consumer healthcare offerings, and pricing structures that differ from conventional models. The company emphasizes the goal of making telehealth more accessible and predictable for users by focusing on transparent, fixed‑price offerings.
GO FUND YOURSELF TV Show and social crowdfunding
Another business unit highlighted in Verb’s disclosures is the GO FUND YOURSELF TV Show, described as an interactive social crowdfunding platform and television show. The company explains that this platform is intended for public and private companies seeking exposure for Regulation CF and Regulation A offerings. The format combines a national interactive TV show with MARKET.live’s back‑end capabilities, allowing viewers to tap, scan, or click on their screens to facilitate investments in real time while watching companies present to a panel of “Titans.”
For presenting companies that sell consumer products, the show also supports real‑time product sales through shoppable onscreen icons. Verb characterizes this as part of its broader focus on social crowdfunding, where investment and commerce are integrated into an interactive media experience.
Corporate evolution and rebranding to TON Strategy Company
SEC filings dated August and September 2025 document the company’s decision to change its corporate name from Verb Technology Company, Inc. to TON Strategy Company and to change its Nasdaq trading symbol from VERB to TONX. A Certificate of Amendment to the Articles of Incorporation was filed to effect the name change, and the symbol change was scheduled to become effective at the open of trading on September 2, 2025. The company states that this rebranding reflects its new primary focus on a TON‑based digital asset treasury strategy while maintaining and expanding its existing operating businesses.
Filings also describe the company’s entry into advisory and services agreements related to its TON strategy, including an advisory services agreement with Kingsway Capital Partners Limited. These arrangements are intended to support the expansion and diversification of the company’s business through its TON treasury activities.
Headquarters and operational footprint
Company press releases state that Verb is headquartered in Las Vegas, Nevada. The company also reports operating full‑service production and creator studios in the Los Angeles, California area, including studios in Los Alamitos, California, which are used to produce livestream events and content for MARKET.live and partner brands.
Key segments and revenue drivers
Based on the company’s public communications and SEC filings, Verb’s activities can be grouped into several main areas:
- Digital asset treasury operations: Accumulation and staking of Toncoin as a primary treasury reserve asset, with a stated goal of holding a significant share of TON’s circulating supply and generating staking rewards.
- Social commerce platforms: MARKET.live and LyveCom, which provide livestream shopping capabilities, AI‑driven content tools, and production services for brands and merchants.
- Telehealth portals: VANITYPrescribed.com and GoodGirlRx.com, offering fixed‑price telehealth services and pharmaceuticals through online portals.
- Social crowdfunding media: The GO FUND YOURSELF TV Show, integrating investment opportunities and product sales into an interactive broadcast format.
In its Form 10‑Q for the quarter ended March 31, 2025, the company attributes revenue growth primarily to services packages from its MARKET.live business unit and contributions from the GO FUND YOURSELF business unit, which began operations in 2024. This provides additional insight into how the social commerce and crowdfunding segments contribute to overall performance.
Regulatory filings and investor communications
Verb, and following the name change TON Strategy Company, files periodic and current reports with the U.S. Securities and Exchange Commission under Commission File Number 001‑38834. The company uses SEC filings, press releases, conference calls, webcasts, and specified social media channels to communicate information about its strategy, TON treasury activities, and operating businesses. Recent 8‑K filings also note that the company may consider future initiatives related to staking infrastructure, tokenization of its stock on the TON blockchain, and support for TON’s open‑source software development ecosystem, while emphasizing that such statements are forward‑looking and subject to risks and uncertainties.