Company Description
Vimeo, Inc. (former NASDAQ: VMEO) is described in its public disclosures as one of the world's most innovative video experience platforms and as one of the largest and most trusted private video networks. The company focuses on enabling individuals and organizations to create high-quality video experiences to better connect and bring ideas to life. According to its own statements, Vimeo serves a community of millions of users, ranging from creative storytellers to globally distributed teams at large companies, whose videos receive billions of views each month.
Historically, Vimeo has operated in the Technology sector within the Software – Application industry, with a business model based on software-as-a-service. The platform has emphasized high-definition video delivery across a range of devices and has positioned itself as a video platform for business as well as for professional creators. Over time, Vimeo has highlighted offerings that support live streaming, over-the-top (OTT) services, enterprise video content management, and tools for developers through APIs.
Business focus and platform capabilities
Vimeo describes itself as a video experience platform that helps users create, manage, and distribute video content. The company has introduced AI-powered features intended to make professional video production faster and more efficient, and to help users work with large video libraries. In its REFRAME 2025 announcements, Vimeo outlined capabilities that aim to turn video libraries into interactive knowledge bases, make every frame more searchable, and connect video content directly to AI agents and large language models.
Among the capabilities Vimeo has publicly described are:
- Ask Your Library (beta), which allows users to search entire video libraries using natural language, with an emphasis on understanding both keywords and semantic context.
- Vimeo MCP (Model Context Protocol) (beta), which connects video libraries directly to LLMs and AI agents for custom workflows beyond the Vimeo platform.
- Answer Engine Optimization, which automatically generates metadata, titles, and chapters to enhance discoverability across search platforms and answer engines.
- An all-new Vimeo Review experience (announced in closed beta), focused on managing video feedback with time-stamped commenting, customizable review pages, and integration with Adobe Premiere Pro.
- Enhanced Vimeo Streaming, with customization templates and analytics powered by NPAW, and monetization options through ads and sponsorships.
- Immersive format support, including hosting VR180 content and announced support for Apple Immersive Video and Apple Projected Media Profile, with workflows that involve capture, editing, and distribution via Vimeo.
Through these capabilities, Vimeo presents itself as a platform where creators and businesses can search across large video archives, connect content to AI-driven workflows, collaborate on edits and reviews, and distribute both traditional and immersive video experiences. The company has also emphasized that users maintain control and ownership of their content while using these tools.
Creator and enterprise communities
Vimeo repeatedly highlights that it serves both individual creators and enterprise customers. Its communications reference creative storytellers, award-winning filmmakers, and emerging directors, as well as Fortune 500 brands, global teams, marketers, learning and development professionals, and media organizations. Vimeo has described itself as a platform of choice for "serious creators" and for businesses that want private, controlled video environments rather than purely algorithm-driven public feeds.
The company has showcased programs such as the Vimeo Short Film Grant, presented with Nikon and RED, which provides selected emerging filmmakers with production funding, mentorship, access to professional equipment, and distribution support on Vimeo. This underscores Vimeo's role in supporting original storytelling and curated film projects in addition to its enterprise and marketing uses.
Events, recognition, and industry positioning
Vimeo organizes the REFRAME Video Innovation Conference, described as an annual event bringing together technology brands, creators, and enterprises to discuss video technologies and creative practices. The company has used REFRAME to unveil new AI and collaboration features and to host discussions with artists, entrepreneurs, and industry partners.
Public announcements have cited multiple awards and recognitions for Vimeo, including distinctions from Newsweek, MarTech Breakthrough, Streaming Media Readers' Choice Awards, the Muse Awards, and user review platforms such as G2. These recognitions, as described by the company, relate to video innovation, video marketing, enterprise video content management, live streaming, OTT platforms, developer APIs, and experiential events.
Corporate status and acquisition by Bending Spoons
Vimeo previously traded on the Nasdaq Global Select Market under the ticker VMEO. On September 10, 2025, Vimeo announced that it had entered into an Agreement and Plan of Merger with Bending Spoons US Inc., Bloomberg Merger Sub Inc., and Bending Spoons S.p.A., under which Merger Sub would merge with and into Vimeo, with Vimeo surviving as a wholly owned subsidiary of Bending Spoons US. An 8-K filed on November 24, 2025 reports that this merger was completed on November 24, 2025.
According to that 8-K, at the effective time of the merger, each share of Vimeo common stock and Class B common stock outstanding immediately prior to the merger (other than specified exceptions) was converted into the right to receive cash consideration. The filing states that the aggregate consideration for the acquisition was approximately $1.38 billion in cash, and that a change of control occurred, with Vimeo becoming a direct wholly owned subsidiary of Bending Spoons US.
In connection with the completion of the merger, Vimeo notified Nasdaq of the transaction and requested delisting of its common stock. Trading in Vimeo's common stock on Nasdaq was suspended prior to the opening of trading on November 24, 2025, and Nasdaq was expected to file a Form 25 to remove the listing. Vimeo has indicated its intention to file a Form 15 to terminate registration of its common stock and suspend its reporting obligations under the Exchange Act. As a result, VMEO is now a delisted ticker, and Vimeo operates as a privately held company within the Bending Spoons group.
Use of SEC filings and disclosures for analysis
For investors and researchers reviewing Vimeo historically through the VMEO symbol, the company's SEC filings, including Forms 10-K, 10-Q, and 8-K, provide detail on its software-as-a-service model, segment information, risk factors, and the terms of the acquisition by Bending Spoons. The merger-related 8-K filings describe the voting results of the special stockholder meeting, regulatory approvals such as the expiration of the Hart-Scott-Rodino waiting period, and changes in governance and corporate structure at closing.
While VMEO no longer trades on a public exchange, its historical disclosures remain relevant for understanding the evolution of video platforms in the software application space, as well as for analyzing the transaction in which a public video platform became part of a larger digital technology portfolio.
Frequently asked questions about Vimeo (VMEO)
The following FAQs summarize key points based on Vimeo's public descriptions and SEC filings related to the VMEO ticker.