Company Description
VTEX (NYSE: VTEX) is a software-as-a-service digital commerce company that provides an enterprise-grade platform for brands and retailers. According to its SEC filings, VTEX offers a composable and complete digital commerce platform tailored for both B2C and B2B experiences, integrating commerce, marketplace, fulfillment channels, and order management system (OMS) capabilities into a unified framework. The company’s shares trade on the New York Stock Exchange under the symbol VTEX.
In its financial statement notes, VTEX describes its platform as being designed to enable customers to implement, optimize, test, and expand digital experiences while leveraging omnichannel capabilities. The platform is built to connect sales channels and support strategies for customer engagement across online stores, marketplaces, and other fulfillment options. VTEX highlights that the flexible and low-maintenance nature of its platform aims to optimize customers’ IT investments and support agility, time-to-market, and scalability.
Business model and platform capabilities
VTEX generates revenue primarily through subscription revenue for its SaaS platform, as disclosed in its condensed consolidated interim statements of operations. The company also reports services revenue, reflecting additional services provided alongside its core subscription offering. In its filings, VTEX separates subscription revenue and services revenue and reports subscription cost and services cost, which together form total cost of revenue.
The company positions itself in its SEC filings and press releases as the backbone for connected commerce and as a commerce suite for enterprise decision makers. VTEX reports that its platform unifies a broad ecosystem of solutions, mentioning B2C, B2B, omnichannel, and retail media capabilities. It also references native solutions and a plug-and-play ecosystem that integrate commerce, marketplace, fulfillment channels, and OMS solutions. This integrated approach is presented as a way for customers to leverage omnichannel strategies and formulate approaches to customer engagement across channels.
VTEX’s public communications repeatedly emphasize that its platform supports both retail (B2C) and industrial or distribution (B2B) leaders. Press releases describe capabilities such as omnichannel sales, intelligent order management, data pipelines, retail media, and what the company calls enterprise-grade security. VTEX also refers to both composable and out-of-the-box solutions, indicating that customers can adopt the platform in different architectural models depending on their needs.
Customer base and geographic reach
In its press releases and 6-K filings, VTEX states that it is trusted by thousands of B2C and B2B customers. It cites approximately 2.4 thousand global B2C and B2B customers and about 3.4 thousand active online stores supported on its platform across 43 countries for the fiscal year ended December 31, 2024. Named customers in these disclosures include brands such as Carrefour, Colgate, Sony, Stanley Black & Decker, Whirlpool, and other global or regional retailers and manufacturers.
VTEX’s financial statement notes list subsidiaries in multiple jurisdictions, including entities in the Cayman Islands, Argentina, Brazil, the United Kingdom, the United States, and other entities in Europe and Latin America. These disclosures indicate that VTEX operates through a group structure with controlled subsidiaries in various countries, and that all intercompany accounts and transactions are eliminated in consolidation.
Technology focus and AI-connected commerce
Across several recent press releases, VTEX describes itself as the backbone of AI-connected commerce and highlights an emphasis on AI-driven capabilities. The company refers to an AI-driven strategy and to an emerging multi-product, AI-driven platform. It discusses AI-powered automation, agentic AI systems, and AI-enabled features that are intended to support enterprise-scale commerce operations.
In its VTEX Vision 2025 communications, the company outlines capabilities for B2B commerce, omnichannel experiences, and what it calls an agentic AI workforce. It describes features such as personalized catalogs and pricing for B2B buyers, advanced buyer organization management, buying policies and approval workflows, and quick order tools. For omnichannel operations, VTEX highlights AI semantic search, AI product recommendations, distributed inventory across channels, multi-seller carts, and cross-channel fulfillment options. For AI agents, it mentions customer service agents operating across messaging channels, a visual editor agent to update storefronts, and a data insights agent for accessing performance data.
Financial reporting and regulatory context
VTEX files periodic reports with the U.S. Securities and Exchange Commission as a foreign private issuer, using Form 20-F for annual reporting and Form 6-K for interim updates. The condensed consolidated interim financial statements are prepared in accordance with U.S. GAAP and presented in U.S. dollars. The company reports assets such as cash and cash equivalents, marketable securities, trade receivables, right-of-use assets, property and equipment, intangible assets, and goodwill, along with current and non-current liabilities and shareholders’ equity.
In its interim statements of operations, VTEX discloses total revenue, cost of revenue, gross profit, operating expenses (including general and administrative, sales and marketing, and research and development), and other income or expense. It also presents net income attributable to controlling shareholders and basic and diluted earnings per share. The company provides non-GAAP metrics such as non-GAAP subscription gross profit, non-GAAP income from operations, non-GAAP net income, and non-GAAP free cash flow in its earnings-related 6-K filings.
Market positioning and recognition
VTEX’s press releases note that Gartner has recognized the company in its research on digital commerce. VTEX states that it has been named a Challenger in the Gartner Magic Quadrant for Digital Commerce and that it has been recognized as a Customers’ Choice in Gartner’s Voice of the Customer for Digital Commerce report. The company presents these recognitions as evidence of its role in digital commerce for enterprise brands.
VTEX also cites third-party research such as the B2B Paradigm 2025 report by Andy Hoar, which it says recognized VTEX with multiple distinctions across enterprise and mid-market categories, including areas like total cost of ownership and marketplace capabilities. These external references are used in the company’s communications to describe how its platform is perceived within the digital commerce technology landscape.
Operational highlights and use cases
In its quarterly results press releases, VTEX provides examples of how customers use its platform. These include retailers, consumer brands, marketplaces, and other enterprises launching or expanding B2C and B2B online stores, marketplaces, and omnichannel operations on VTEX. The company describes implementations involving cross-border ecommerce, retail media networks, B2B channels, marketplace models, and integrations with physical store networks.
VTEX also highlights the performance of its infrastructure during high-traffic events. In its Black Friday–Cyber Monday disclosures, the company reports gross merchandise volume (GMV) processed by its customers, order growth, and technical metrics such as edge requests handled by its infrastructure. It emphasizes that its platform handled large volumes of orders and requests during peak shopping periods across the countries where it operates.
Corporate structure and nature of business
The notes to VTEX’s condensed consolidated interim financial statements describe the company and its subsidiaries collectively as the Group. VTEX is incorporated in the Cayman Islands, and it consolidates subsidiaries in multiple countries. The nature of its business is defined as providing a software-as-a-service digital commerce platform tailored for enterprise brands and retailers, with the platform designed to be composable and complete and to integrate commerce, marketplace, fulfillment channels, and OMS into a unified framework.
Overall, VTEX presents itself through its regulatory filings and public communications as a global, enterprise-focused digital commerce platform provider, with a business model centered on subscription-based SaaS revenue, complemented by services revenue, and with a strategic focus on AI-connected commerce, omnichannel capabilities, and support for both B2C and B2B commerce models.