VTEX (NYSE: VTEX) posts 18.2% Black Friday–Cyber Monday GMV growth in 2025
Rhea-AI Filing Summary
VTEX reported strong holiday performance, with customers generating US$1.0B in gross merchandise volume (GMV) during the 2025 Black Friday–Cyber Monday week. Compared to 2024, orders rose 10.2%, while GMV grew 8.1% in FX-neutral terms and 18.2% in U.S. dollars, helped by favorable currency movements.
Key verticals led growth: Apparel & Accessories GMV rose 24.2%, Beauty & Health 23.5%, and Home, Furniture & Decoration 19.7%, all in dollars. Over the full month of November, GMV increased 9.4% FX-neutral and 16.8% in dollars, with the 11/11 week delivering GMV growth of 24.9% FX-neutral and 35.7% in dollars.
VTEX handled 9.9 million orders in the week, peaking at US$0.6M GMV per minute on November 28. Two out of five orders used inventory from physical stores, and VTEX’s infrastructure processed 273 billion edge requests, reaching 53 million requests per minute, underscoring its scalability during peak demand.
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Insights
VTEX shows healthy double-digit holiday GMV and order growth, with strong infrastructure performance.
VTEX highlighted robust 2025 holiday activity, with Black Friday–Cyber Monday GMV reaching US$1.0B and orders up 10.2% year over year. GMV growth of 8.1% FX-neutral and 18.2% in dollars suggests both underlying transaction expansion and beneficial FX. Category data shows broad-based strength, with Apparel & Accessories, Beauty & Health, and Home-related segments all posting high-teens to mid-20s dollar GMV growth.
Management emphasized that seasonal demand is spreading across November, noting full-month GMV growth of 9.4% FX-neutral and 16.8% in dollars, and particularly strong 11/11 week growth of 24.9% FX-neutral and 35.7% in dollars. This pattern indicates that VTEX’s platform supports not just a single event spike but a longer promotional cycle across its 43-country footprint.
Operationally, VTEX reported 9.9 million orders during the week and peak GMV of US$0.6M per minute, backed by infrastructure processing 273 billion edge requests and up to 53 million requests per minute. The disclosure that 2 out of 5 orders drew inventory from physical stores points to meaningful adoption of omnichannel capabilities. While these metrics are favorable, they cover a short seasonal window, so their impact on a long-term thesis depends on how they translate into sustained revenue and profitability trends in future reporting periods.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of December 2025.
Commission File Number 001-40626
VTEX
(Exact name of registrant as specified in its charter)
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Grand Cayman, KY1-1002
Cayman Islands
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Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
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VTEX customers drive $1.0 billion in Black Friday-Cyber Monday sales
Black Friday-Cyber Monday recorded 10.2% order growth and 18.2% GMV growth in USD
New York, December 2nd, 2025 – VTEX (NYSE: VTEX), the backbone for connected commerce, announced today that VTEX customers reached a GMV of US$1.0 billion over Black Friday-Cyber Monday week1. Compared to 2024, orders increased 10.2% and GMV grew 8.1% in FX-neutral and 18.2% in USD, reflecting the positive impact of foreign exchange dynamics.
This year, across the 43 countries where VTEX operates, the top-performing verticals were Apparel & Accessories, Beauty & Health, and Home, Furniture & Decoration, achieving 24.2%, 23.5%, and 19.7% GMV growth in USD, respectively.
"November's overall performance unfolded in line with expectations, resulting in a full-month GMV growth of 9.4% FX-neutral and 16.8% USD. As we have seen in prior years, the density of seasonal sales continues to spread across the full month, with 11/11 becoming an increasingly relevant date that contributed to GMV growth of 24.9% FX-neutral and 35.7% in USD for that week. Amid broader market shifts and a persistently high interest rate environment, Black Friday once again demonstrated the resilience of VTEX customers," said Geraldo Thomaz, founder and co-CEO at VTEX. “We are proud to be the commerce backbone our customers rely on for security, reliability, and scalability during these critical holiday season peak events.”
“The broader digital commerce environment remains dynamic, and our strategic priorities are built to capitalize on this shift. We continue to invest with discipline in our global expansion, product capability enhancements, and high-impact initiatives like B2B, Retail Media, and AI. We see these bets shaping the future of enterprise commerce and driving our growth acceleration. Rather than just observing market shifts, we are navigating them side-by-side with our customers, helping them operate efficiently, modernize their commerce infrastructure, and stay ahead in changing conditions. Our focus remains on building durable value, executing with precision, and ensuring VTEX remains the trusted partner for growth through every market and economic cycle,” he added.
VTEX Black Friday-Cyber Monday week1 2025 Highlights:
Beyond driving sales growth, VTEX provided peace of mind to its customers by delivering uncompromised scalability, reliability, and security. Underscoring this performance, VTEX infrastructure processed 273 billion edge requests during the Black Friday-Cyber Monday week and performance peaked at 53 million requests per minute on edge.
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1 The Black Friday-Cyber Monday week disclosed data is based on gross merchandise volume (GMV) and orders by VTEX customers around the world from 25/Nov/2025 00:00 UTC (Tuesday) to 01/Dec/2025 23:59 UTC (Monday) compared to 26/Nov/2024 00:00 UTC (Tuesday) to 02/Dec/2024 23:59 UTC (Monday)
About VTEX
VTEX (NYSE: VTEX) is the commerce suite of choice for bold CIOs and CEOs globally, delivering transformative outcomes with unprecedented operational efficiency. By unifying a comprehensive ecosystem of solutions—including B2C, B2B, Omnichannel, and Retail Media—VTEX empowers brands and retailers to eliminate friction, foster collaboration, and accelerate growth. More than just software, VTEX is an agent of transformation, seamlessly connecting customers, partners, and developers to drive tangible business results. Trusted by 2.4 thousand global B2C and B2B customers, including Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool, VTEX supports 3.4 thousand active online stores across 43 countries (FY ended December 31, 2024). For more information, visit www.vtex.com.
Forward-looking Statements
This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"), including statements concerning commerce trends. Words such as "expects", "anticipates" and "intends" or similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to the inherent uncertainties in predicting future results and conditions and no assurance can be given that these trends will continue. VTEX undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.
All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment.
Contact
Julia Vater Fernández
VP of Investor Relations
investors@vtex.com
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.
Date: December 2, 2025
VTEX
By: /s/ Ricardo Camatta Sodre
Name: Ricardo Camatta Sodre
Title: Chief Financial Officer
FAQ
How much Black Friday–Cyber Monday GMV did VTEX (VTEX) process in 2025?
During the 2025 Black Friday–Cyber Monday week, VTEX customers generated US$1.0 billion in gross merchandise volume (GMV) across its platform.
What was VTEX (VTEX) GMV and order growth versus 2024 for Black Friday–Cyber Monday?
Compared to 2024, VTEX reported 10.2% growth in orders and GMV growth of 8.1% in FX-neutral terms and 18.2% in U.S. dollars for the Black Friday–Cyber Monday week.
Which product categories drove VTEX (VTEX) Black Friday–Cyber Monday growth in 2025?
The top-performing verticals were Apparel & Accessories with 24.2% GMV growth in dollars, Beauty & Health with 23.5%, and Home, Furniture & Decoration with 19.7%.
How did VTEX (VTEX) perform for the full month of November 2025?
For November 2025 overall, VTEX reported GMV growth of 9.4% in FX-neutral terms and 16.8% in U.S. dollars, with the 11/11 week contributing GMV growth of 24.9% FX-neutral and 35.7% in dollars.
What operational and infrastructure metrics did VTEX (VTEX) disclose for Black Friday–Cyber Monday 2025?
VTEX powered 9.9 million consumer orders during the week and reached a peak of US$0.6 million GMV per minute on November 28. Its infrastructure processed 273 billion edge requests, with peak load of 53 million requests per minute.
How important are physical stores to VTEX (VTEX) omnichannel strategy during peak season?
During the 2025 Black Friday–Cyber Monday week, 2 out of 5 orders used inventory from physical stores, highlighting VTEX’s role in enabling omnichannel fulfillment and store-based inventory utilization.
