Company Description
Zillow Group, Inc. (NASDAQ: Z, ZG) is an Internet-based real estate company focused on making it easier for people to buy, sell, rent and finance homes. According to the company, Zillow Group is "reimagining real estate to make home a reality for more and more people" and operates what it describes as the most visited real estate app and website in the United States. Its platforms connect shoppers with digital tools, real estate professionals and services that support home search, transactions and housing finance.
Business focus and real estate marketplace
Zillow Group describes its core experience as helping people "find and get the home they want" by pairing digital solutions with dedicated real estate professionals. Across its brands, the company enables users to search for homes, explore neighborhoods and connect with agents, lenders and property managers. The Polygon description notes that Zillow Group offers customers an on‑demand experience for selling, buying, renting or financing homes with an emphasis on transparency and ease, and that it works with real estate agents, brokers, builders, property managers and landlords.
The company’s brands and affiliates include Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce and Follow Up Boss, as disclosed in multiple company news releases. These brands span consumer search portals, rental marketplaces, agent advertising and software, mortgage lending and showing and listing tools.
Digital tools, data and housing insights
In its press releases, Zillow Group regularly publishes market reports and analyses that draw on its housing data. Examples include forecasts of housing affordability in major U.S. metropolitan areas, rankings of the "hottest" housing markets, and summaries of how mortgage rates, incomes and home values affect typical mortgage payments. The company also produces the Zillow Zeitgeist, an annual review of how Americans search for homes on its platforms, highlighting search terms, amenities and lifestyle features that resonate with shoppers.
These reports illustrate how Zillow Group uses its data to analyze trends such as affordability, inventory, rent growth, home value changes and search behavior. The company’s releases describe metrics like the Zillow Home Value Index (ZHVI), the share of income needed for a typical mortgage payment and measures of competition such as price cuts and days to pending. This analytical work positions Zillow Group as a source of housing market insights in addition to being a consumer-facing marketplace.
Brands and services highlighted by the company
Across its disclosures, Zillow Group emphasizes several key offerings and brands:
- Zillow and Trulia – consumer real estate search sites and apps where people browse for-sale and for-rent homes and explore market conditions.
- Zillow Rentals – rental-focused experiences that help renters find properties and understand local rental markets.
- Zillow Premier Agent – a program and brand that connects home shoppers and sellers with real estate agents, referenced in the company’s descriptions of how buyers and sellers choose agents.
- Zillow Home Loans – a mortgage lending affiliate. Company releases note that Zillow Home Loans offers tools such as the BuyAbility tool, which tracks mortgage rates and helps shoppers see which homes fit a set monthly budget.
- ShowingTime+ – a brand mentioned among Zillow Group’s affiliates, associated with tools that support listing presentation and showings.
- Spruce and Follow Up Boss – additional brands listed as part of the Zillow Group family, reflecting its broader ecosystem around real estate transactions and customer relationship management.
Role in the housing ecosystem
According to its own statements, Zillow Group aims to connect consumers with both technology and people. Its news releases describe how shoppers can use Zillow to:
- Access down payment assistance information shown alongside listings.
- View climate and natural hazard risk information, such as wildfire risk data available through a climate risk module on for-sale listings.
- Use digital touring tools and virtual experiences to evaluate homes.
- Explore affordability tools that relate mortgage rates, home prices and income to monthly payments.
At the same time, the company highlights the role of real estate agents and lenders, noting that many buyers and sellers choose agents and mortgage providers after researching them online, and that repeat buyers often seek efficient processes and clear strategies from their agents.
Capital markets and corporate actions
Zillow Group’s Class A and Class C capital stock trade on Nasdaq under the symbols Z and ZG, as stated in its news releases. An 8‑K filing dated August 25, 2025 discloses that the company agreed to unwind and terminate certain capped call transactions originally entered into in connection with its previously outstanding 1.375% Convertible Senior Notes due 2026. The filing states that, upon settlement of these unwind transactions, Zillow Group expects to receive an aggregate of 3.1 million shares of its Class C capital stock and a cash amount, and that this will reduce the company’s Class C capital stock outstanding.
Another 8‑K filing dated August 6, 2025 notes that Zillow Group issued a press release, supporting tables and a shareholder letter announcing financial results for the fiscal quarter ended June 30, 2025. Those materials were furnished as exhibits to the filing. These disclosures show that Zillow Group provides periodic updates on its financial condition and capital structure through SEC filings and investor communications.
Industry classification
For industry classification purposes, Zillow Group is categorized under All Other Business Support Services within the Administrative and Support and Waste Management and Remediation Services sector. In practice, the company describes itself as an Internet-based real estate business that operates digital platforms, data-driven tools and affiliated services to support housing transactions and housing finance.
Frequently asked questions about Zillow Group, Inc. (ZG)
- What does Zillow Group, Inc. do?
Zillow Group, Inc. operates Internet-based real estate platforms and related brands that help people buy, sell, rent and finance homes. The company states that it connects consumers with digital solutions, real estate professionals and services that support easier buying, selling, financing and renting experiences. - How does Zillow Group describe its mission?
In its news releases, Zillow Group says it is "reimagining real estate to make home a reality for more and more people" and emphasizes helping people find and get the home they want. - Which stock exchanges and symbols are associated with Zillow Group?
Company communications state that Zillow Group, Inc. is listed on Nasdaq and that its securities trade under the symbols Z and ZG, corresponding to different classes of its capital stock. - What brands are part of Zillow Group?
Zillow Group identifies its affiliates, subsidiaries and brands as including Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce and Follow Up Boss. - How does Zillow Group use housing data?
The company publishes market reports and analyses using metrics such as the Zillow Home Value Index, mortgage payment shares of income, inventory changes and rent trends. These reports are used to discuss affordability, competition in local markets and how national and metro-level housing conditions are evolving. - What is the Zillow Zeitgeist?
Zillow Zeitgeist is described in a company release as an annual review of how Americans searched for homes on Zillow. It analyzes aggregated search activity to highlight national themes and state-level patterns in home features and amenities that shoppers seek. - What did Zillow Group disclose in its August 25, 2025 Form 8‑K?
In that filing, Zillow Group reported that it would enter into agreements with several counterparties to unwind and terminate capped call transactions related to its previously outstanding 1.375% Convertible Senior Notes due 2026. The company expects to receive shares of its Class C capital stock and cash, and notes that the transaction will reduce its Class C capital stock outstanding. - How does Zillow Group describe Zillow Home Loans and the BuyAbility tool?
Zillow’s releases state that Zillow Home Loans is an affiliate and that its BuyAbility tool tracks current mortgage rates and helps ensure search results stay within a shopper’s set monthly budget, illustrating how rate changes affect affordability. - What types of market topics does Zillow Group cover in its news releases?
Recent releases discuss housing affordability in major metros, rankings of competitive markets, the impact of wildfires on housing value and inventory, how buyers choose agents, and how mortgage rate shopping can affect monthly payments and the number of affordable homes for a typical household. - Is Zillow Group still an active public company?
The presence of recent Nasdaq references and SEC filings, including 8‑K reports in 2025, indicates that Zillow Group continues to file reports with the SEC and to reference its Nasdaq listings.