Apple executive to sell $10.6M in stock

Apple officer Jennifer Newstead filed a Rule 144 notice to sell 31,182 AAPL shares acquired from vesting RSUs, with an aggregate value over $10.5 million.

Rhea-AI Filing Summary

Apple Inc. (AAPL) received a notice that officer Jennifer Newstead intends to sell Apple common stock under Rule 144. The filing lists 31,182 shares of common stock to be sold through Morgan Stanley Smith Barney LLC, with an aggregate market value of $10,570,074.36 as of September 22, 2026, on NASDAQ.

The shares were acquired upon vesting of restricted stock units between March 15, 2026 and September 15, 2026. The notice also reports several recent Rule 10b5-1 sales in August and September 2026, each in blocks of about 1,438–1,439 shares.

Key Figures

Shares to be sold: 31,182 shares Aggregate market value of planned sale: $10,570,074.36 Shares outstanding: 14,594,180,000 shares +3 more

6 metrics

Shares to be sold 31,182 shares Common stock listed as “Number of Shares or Other Units To Be Sold”

Aggregate market value of planned sale $10,570,074.36 Aggregate market value for the 31,182 shares as of September 22, 2026

Shares outstanding 14,594,180,000 shares Number of Apple common shares outstanding listed in the notice

Recent 10b5-1 sale on September 15, 2026 1,438 shares; $474,813.22 Block of Apple common stock sold under a 10b5-1 arrangement

RSU vesting period March 15, 2026 – September 15, 2026 Period during which RSUs vested and produced the shares to be sold

Exchange NASDAQ Planned sales of Apple common stock listed to occur on NASDAQ

Key Terms

Rule 144, restricted stock units, 10b5-1, aggregate market value

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock units financial

"The securities to be sold were acquired upon the vesting of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

10b5-1 regulatory

"10b5-1 Sales for JENNIFER G NEWSTEAD One Apple Park Way"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

aggregate market value financial

"31182 | 10570074.36 | 14594180000 | 09/22/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for Apple Inc. (AAPL)?

The Form 144 discloses that officer Jennifer Newstead intends to sell 31,182 shares of Apple common stock under Rule 144 through Morgan Stanley Smith Barney LLC on NASDAQ.

How many Apple (AAPL) shares are planned to be sold and what is their value?

The notice lists 31,182 shares of Apple common stock to be sold, with an aggregate market value of $10,570,074.36 as of September 22, 2026.

How were the Apple (AAPL) shares in this Form 144 acquired?

The securities to be sold were acquired from Apple as restricted stock units that vested during the period from March 15, 2026 through September 15, 2026.

Which broker is handling the planned Apple (AAPL) Rule 144 sale?

The filing lists Morgan Stanley Smith Barney LLC Executive Financial Services, based at One New York Plaza, as the broker handling the planned sale of the Apple common stock.

What recent 10b5-1 sales of Apple (AAPL) stock are reported in the filing?

The filing reports several 10b5-1 sales by Jennifer G. Newstead, including on September 15, 2026 a sale of 1,438 shares of Apple common stock for $474,813.22, along with similar sales on earlier August and September 2026 dates.

How many Apple (AAPL) shares are outstanding according to this notice?

The notice lists 14,594,180,000 shares of Apple common stock outstanding in connection with the planned Rule 144 sale; this is a baseline figure and not the amount being sold.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/22/2026 - 04:13 PM Accepted by SEC EDGAR 09/22/2026 - 04:12 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001780525
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	APPLE INC
SEC File Number	001-36743
Address of Issuer	One Apple Park Way Cupertino CALIFORNIA 95014
Phone	4089961010
Name of Person for Whose Account the Securities are To Be Sold	JENNIFER NEWSTEAD
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	31182	10570074.36	14594180000	09/22/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/15/2026	Restricted Stock Units	Issuer			31182	03/15/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JENNIFER G NEWSTEAD One Apple Park Way Cupertino CA 95014	Common	09/15/2026	1438	474813.22
10b5-1 Sales for JENNIFER G NEWSTEAD One Apple Park Way Cupertino CA 95014	Common	09/08/2026	1438	456176.74
10b5-1 Sales for JENNIFER G NEWSTEAD One Apple Park Way Cupertino CA 95014	Common	09/01/2026	1439	456177.39
10b5-1 Sales for JENNIFER G NEWSTEAD One Apple Park Way Cupertino CA 95014	Common	08/25/2026	1439	447457.05
10b5-1 Sales for JENNIFER G NEWSTEAD One Apple Park Way Cupertino CA 95014	Common	08/18/2026	1439	442478.11
10b5-1 Sales for JENNIFER G NEWSTEAD One Apple Park Way Cupertino CA 95014	Common	08/11/2026	1439	442852.25

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock units during the period of 3/15/2026 through 9/15/2026.
Date of Notice	09/22/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/05/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jennifer Newstead
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)