Tim Cook Receives Time-Based and Performance RSUs at Apple (AAPL)
Rhea-AI Filing Summary
Timothy D. Cook, Apple Inc. CEO and Director, reported two awards of restricted stock units (RSUs). On 09/28/2025 he was granted 48,932 time-based RSUs that vest in three equal annual installments on April 1, 2028, 2029 and 2030. He was also granted 146,795 performance-based RSUs (reported at target) that vest based on Apple’s relative total shareholder return for fiscal years 2026–2028, with payout possible from 0% to 200% of target and scheduled to vest on October 1, 2028. Each RSU represents the right to receive one share of common stock on settlement. Following these reported transactions, he beneficially owns 48,932 and 146,795 RSUs respectively, each shown as direct ownership.
Positive
- Combination of time-based and performance-based RSUs aligns executive incentives with multi-year retention and shareholder returns
- Performance RSUs include a 0%–200% payout range, tying potential upside directly to relative total shareholder return
Negative
- Performance outcome is uncertain—the reported 146,795 RSUs are at target and actual payout may be 0% if performance thresholds are not met
- Vesting is multi-year, so there is no immediate increase in freely tradable shares
Insights
TL;DR: CEO received time-based and performance-based RSUs aligned with multi-year retention and performance goals.
The grants combine standard retention (time-based RSUs vesting in thirds) with performance-based RSUs tied to relative total shareholder return over a three-year performance period. Reporting the performance grant at target is consistent with disclosure norms; actual share delivery will depend on measured performance and may range from 0%–200% of target. These awards preserve alignment between leadership incentives and shareholder returns without immediate cash flow impact.
TL;DR: Grants reflect typical executive pay design emphasizing long-term retention and performance metrics.
The time-based RSUs vest in fixed tranches while the performance RSUs depend on TSR relative performance for fiscal 2026–2028, reinforcing long-term orientation. The filing shows direct beneficial ownership of the reported units and discloses settlement dates and performance parameters explicitly, meeting disclosure requirements.