Apple (AAPL) accounting chief sells 1,274 shares in Rule 10b5-1 plan trade

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Apple Inc. Principal Accounting Officer Ben Borders reported an open-market sale of Apple common stock. On May 8, 2026, he sold 1,274 shares at $290.00 per share in a single transaction. After this sale, he continued to hold 38,713 shares directly.

The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted by Borders, indicating the sale was scheduled in advance rather than timed discretionarily.

Insider Trade Summary 10b5-1

Net Seller: 1,274 shares ($369,460)

Net Sell 1 txn

Insider Borders Ben

Role Principal Accounting Officer

Sold 1,274 shs ($369K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,274	$290.00	$369K

Holdings After Transaction: Common Stock — 38,713 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 1,274 shares Sale price per share: $290.00 per share Shares held after sale: 38,713 shares +2 more

5 metrics

Shares sold 1,274 shares Open-market sale of Apple common stock on May 8, 2026

Sale price per share $290.00 per share Price for the 1,274 Apple shares sold

Shares held after sale 38,713 shares Direct Apple holdings following the transaction

Net shares sold 1,274 shares Net sell shares from transaction summary

Transaction date May 8, 2026 Date of the reported open-market sale

Key Terms

Form 4, Rule 10b5-1 trading plan, open-market sale, Principal Accounting Officer

4 terms

Form 4 regulatory

"This single open-market transaction was reported in a Form 4 and executed under a pre-arranged Rule 10b5-1 trading plan."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Rule 10b5-1 trading plan regulatory

"The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted by Borders."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"he sold 1,274 shares at $290.00 per share in a single transaction, characterized as an open-market sale."

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Principal Accounting Officer financial

"Apple Inc. Principal Accounting Officer Ben Borders reported an open-market sale of Apple common stock."

The Principal Accounting Officer is the person responsible for making sure a company's financial records are accurate and follow the rules. They play a key role in preparing financial reports that show how well the company is doing. This helps investors, managers, and regulators trust the company's financial information.

Form 4 Insider Transactions: What Each Field Means →

05/12/2026 - 06:31 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Borders Ben

(Last)

(First)

(Middle)

ONE APPLE PARK WAY

(Street)

CUPERTINO

CALIFORNIA

95014

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Principal Accounting Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock⁽¹⁾	05/08/2026		S		1,274	D	$290	38,713	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 6, 2026.

	/s/ Sam Whittington, Attorney-in-Fact for Ben Borders	05/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did AAPL Principal Accounting Officer Ben Borders report?

Ben Borders reported an open-market sale of Apple common stock. He sold 1,274 shares on May 8, 2026 at $290.00 per share, as disclosed in a Form 4 insider trading report.

How many Apple (AAPL) shares did Ben Borders sell and at what price?

Ben Borders sold 1,274 shares of Apple common stock at $290.00 per share. This single open-market transaction was reported in a Form 4 and executed under a pre-arranged Rule 10b5-1 trading plan.

How many Apple (AAPL) shares does Ben Borders hold after the reported sale?

After the reported sale, Ben Borders directly holds 38,713 Apple shares. This figure reflects his position immediately following the 1,274-share open-market sale disclosed in the Form 4 filing.

Was Ben Borders’ Apple (AAPL) stock sale made under a Rule 10b5-1 plan?

Yes, the Form 4 states the transaction was made under a Rule 10b5-1 trading plan. Such plans pre-schedule trades, indicating the timing of this 1,274-share sale was arranged in advance.

What role does Ben Borders hold at Apple (AAPL) in this Form 4 filing?

In this Form 4, Ben Borders is identified as an officer of Apple, serving as Principal Accounting Officer. The reported 1,274-share open-market sale involves his directly owned Apple common stock.