[Form 4] Apple Inc. Insider Trading Activity

Rhea-AI Filing Summary

Deirdre O'Brien, Senior Vice President of Apple Inc. (AAPL), reported settlement of 92,403 restricted stock units that vested on 10/01/2025 under a performance award granted on 09/25/2022. The award's vesting was determined by Apple's total shareholder return (TSR) over the three‑year performance period; Apple's TSR was 70.22%, ranking 66.60th percentile and resulting in vesting of 92,403 RSUs.

To satisfy tax withholding, 49,390 shares were withheld at an average price of $255.45. Pursuant to a Rule 10b5-1 trading plan adopted 08/27/2024, O'Brien sold 41,273 shares at a weighted average of $257.36 and 1,740 shares at a weighted average of $258.08 on 10/02/2025. Following these transactions, she beneficially owned 136,687 shares.

Insights

Compensation Analyst

Performance-based RSUs vested after strong three-year TSR, producing 92,403 shares.

The award granted on 09/25/2022 used relative TSR versus the S&P 500; Apple's 70.22% TSR placed it in the 66.60th percentile, triggering vesting as specified and resulting in settlement of 92,403 restricted stock units on 10/01/2025. This reflects payout under the plan's percentile-based scale rather than a fixed time-based grant.

This outcome indicates the performance metric produced an above-median payout for the period and increased the reporting person's equity stake before subsequent withholding and sales.

Corporate Governance Analyst

Insider tax-withholding and Rule 10b5-1 sales reduced holdings to 136,687 shares.

Apple withheld 49,390 shares to satisfy taxes on vesting and the reporting person executed sales under a pre-existing 10b5-1 plan adopted 08/27/2024, disposing of 43,013 shares across two trades on 10/02/2025. The filing reports weighted average sale prices of $257.36 and $258.08.

These transactions are routine settlement and plan-based sales disclosed under Section 16; they do not, by themselves, indicate ad-hoc insider trading.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'BRIEN DEIRDRE

(Last) (First) (Middle)

ONE APPLE PARK WAY

(Street)

CUPERTINO CA 95014

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Senior Vice President

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/01/2025		M		92,403	A	(1)(2)	229,090	D
Common Stock(3)	10/01/2025		F		49,390	D	$255.45	179,700	D
Common Stock(4)	10/02/2025		S		41,273	D	$257.36(5)	138,427	D
Common Stock(4)	10/02/2025		S		1,740	D	$258.08(6)	136,687	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)(2)	10/01/2025		M			92,403	(7)(8)(9)(10)	(7)(8)(9)(10)	Common Stock	92,403	(1)(2)	0	D

Explanation of Responses:

1. Each restricted stock unit represents the right to receive, at settlement, one share of common stock.

2. This transaction represents the settlement of restricted stock units in shares of common stock on their scheduled vesting date.

3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of restricted stock units.

4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 27, 2024.

5. This transaction was executed in multiple trades at prices ranging from $256.985 to $257.98; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

6. This transaction was executed in multiple trades at prices ranging from $257.99 to $258.145; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

7. This award was granted on September 25, 2022, for a target number of 66,477 restricted stock units. The award vested on October 1, 2025, applying a percentage of the target number of restricted stock units that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2023 and ending with the last day of Apple's fiscal year 2025.

8. TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $143.67. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $244.54.

9. This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of restricted stock units vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of restricted stock units vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of restricted stock units vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.

10. Apple's TSR for the three-year performance period was 70.22%, which ranked 162 of the 483 companies that were included in the S&P 500 for the performance period and placed Apple in the 66.60th percentile. Therefore, 92,403 restricted stock units subject to performance requirements vested.

Remarks:

	/s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien	10/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What RSUs vested for Deirdre O'Brien in the AAPL Form 4?

A performance award granted on 09/25/2022 vested 92,403 restricted stock units on 10/01/2025.

How was the vesting determined for the vested RSUs in the AAPL filing?

Vesting was based on Apple's relative total shareholder return (TSR) versus the S&P 500 over the three-year period; Apple's TSR was 70.22%, ranking 66.60th percentile.

How many shares were withheld for taxes and at what price in the Form 4?

Apple withheld 49,390 shares to satisfy tax withholding obligations at an average price of $255.45.

Did Deirdre O'Brien sell any shares after the RSU settlement?

Yes. Under a Rule 10b5-1 trading plan adopted 08/27/2024, she sold 41,273 shares at a weighted average of $257.36 and 1,740 shares at $258.08 on 10/02/2025.

What is O'Brien's beneficial ownership after these transactions?

Following the vesting, withholding, and sales, the Form 4 reports beneficial ownership of 136,687 shares.