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Apple's Ben Borders sells 1,280 shares on October 16

Scheduled RSU vesting settled into common shares, while Apple withheld shares to satisfy tax withholding requirements.

(Neutral)

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Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

Form Type
4

Rhea-AI Filing Summary

Apple Inc. Principal Accounting Officer Ben Borders reported five sales of 1,280 common shares on October 16, 2026, at reported prices of $343.08, $344.18, $345.74, $346.22 and $347.43 per share. The first three prices were weighted averages for multiple trades. The sales were made under a Rule 10b5-1 trading plan adopted February 6, 2026. On October 15, 2026, 1,714 common shares were acquired through scheduled RSU settlements; Apple withheld 883 shares for tax withholding.

Insider Borders Ben
Role Principal Accounting Officer
Sold 1,280 shs ($442K)
Approx. gross sale proceeds $442K
Type Security Shares Price Value
Sale Common Stock F4, F5 151 $343.08 $52K
Sale Common Stock F4, F6 80 $344.18 $28K
Sale Common Stock F4, F7 969 $345.74 $335K
Sale Common Stock F4 40 $346.22 $14K
Sale Common Stock F4 40 $347.43 $14K
Exercise Restricted Stock Unit F1, F8 540 -- --
Exercise Restricted Stock Unit F1, F9 474 -- --
Exercise Restricted Stock Unit F1, F10 370 -- --
Exercise Restricted Stock Unit F1, F11 330 -- --
Exercise Common Stock F1, F2 1,714 -- --
Tax Withholding Common Stock F3 883 $342.00 $302K
Holdings After Transaction: Restricted Stock Unit — 4,413 contracts (Direct); Common Stock — 38,288 shares (Direct)
Footnotes (11)
  1. F1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
  2. F2. The number of securities reported reflects the acquisition on July 31, 2026 of 24 shares of Apple Inc.'s common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP") for the ESPP purchase period of February 2, 2026 through July 31, 2026.
  3. F3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
  4. F4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 6, 2026.
  5. F5. This transaction was executed in multiple trades at prices ranging from $342.69 to $343.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  6. F6. This transaction was executed in multiple trades at prices ranging from $344.09 to $344.26; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  7. F7. This transaction was executed in multiple trades at prices ranging from $345.12 to $346.00; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  8. F8. This award was granted on September 25, 2022. 12.5% of the award vested on April 15, 2023 and the remaining RSUs vested 12.5% in semi-annual installments over the four-year period ended October 15, 2026.
  9. F9. This award was granted on October 1, 2023. 12.5% of the award vested on April 15, 2024 and the remaining RSUs vest 12.5% in semi-annual installments over the four-year period ending October 15, 2027, subject to the terms and conditions of the underlying award agreement.
  10. F10. This award was granted September 29, 2024. 12.5% of the award vested on April 15, 2025 and the remaining RSUs vest 12.5% in semi-annual installments over the four-year period ending October 15, 2028, subject to the terms and conditions of the underlying award agreement.
  11. F11. This award was granted September 28, 2025. 12.5% of the award vested on April 15, 2026 and the remaining RSUs vest 12.5% in semi-annual installments over the four-year period ending October 15, 2029, subject to the terms and conditions of the underlying award agreement.
Common shares sold 1,280 shares Five reported sales on October 16, 2026
Sale tranche 151 shares at $343.08 per share Weighted average sale price on October 16, 2026
Sale tranche 80 shares at $344.18 per share Weighted average sale price on October 16, 2026
Sale tranche 969 shares at $345.74 per share Weighted average sale price on October 16, 2026
Sale tranche 40 shares at $346.22 per share Reported sale on October 16, 2026
Sale tranche 40 shares at $347.43 per share Reported sale on October 16, 2026
Common shares acquired through RSU settlement 1,714 shares October 15, 2026
Shares withheld for tax withholding 883 shares Apple withheld the shares on October 15, 2026
restricted stock unit financial
"Each restricted stock unit ("RSU") represents the right to receive, at settlement"
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
Rule 10b5-1 trading plan regulatory
"made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Purchase Plan financial
"Apple Inc. Employee Stock Purchase Plan ("ESPP")"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many AAPL shares did Ben Borders sell, and at what prices?

Ben Borders sold 1,280 shares on October 16, 2026, at reported prices of $343.08, $344.18, $345.74, $346.22 and $347.43 per share. The first three prices were weighted averages for multiple trades. The sales were made under a Rule 10b5-1 trading plan adopted February 6, 2026.

What happened to Ben Borders' AAPL RSUs on October 15, 2026?

Restricted stock units were settled in common shares on their scheduled vesting date. The reported common-stock acquisition was 1,714 shares; Apple withheld 883 shares to satisfy tax withholding requirements.

When do Ben Borders' AAPL restricted stock awards vest?

The award granted September 25, 2022 had its remaining RSUs vest in 12.5% semi-annual installments through October 15, 2026. Awards granted October 1, 2023, September 29, 2024 and September 28, 2025 have 12.5% semi-annual installments through October 15, 2027, October 15, 2028 and October 15, 2029, respectively, subject to their award terms.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Borders Ben

(Last)(First)(Middle)
ONE APPLE PARK WAY

(Street)
CUPERTINO CALIFORNIA 95014

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Principal Accounting Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/15/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock10/15/2026M1,714A(1)40,451(2)D
Common Stock(3)10/15/2026F883D$34239,568D
Common Stock(4)10/16/2026S151D$343.08(5)39,417D
Common Stock(4)10/16/2026S80D$344.18(6)39,337D
Common Stock(4)10/16/2026S969D$345.74(7)38,368D
Common Stock(4)10/16/2026S40D$346.2238,328D
Common Stock(4)10/16/2026S40D$347.4338,288D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Unit(1)10/15/2026M540 (8) (8)Common Stock540(1)0D
Restricted Stock Unit(1)10/15/2026M474 (9) (9)Common Stock474(1)949D
Restricted Stock Unit(1)10/15/2026M370 (10) (10)Common Stock370(1)1,482D
Restricted Stock Unit(1)10/15/2026M330 (11) (11)Common Stock330(1)1,982D
Explanation of Responses:
1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
2. The number of securities reported reflects the acquisition on July 31, 2026 of 24 shares of Apple Inc.'s common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP") for the ESPP purchase period of February 2, 2026 through July 31, 2026.
3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 6, 2026.
5. This transaction was executed in multiple trades at prices ranging from $342.69 to $343.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
6. This transaction was executed in multiple trades at prices ranging from $344.09 to $344.26; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
7. This transaction was executed in multiple trades at prices ranging from $345.12 to $346.00; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
8. This award was granted on September 25, 2022. 12.5% of the award vested on April 15, 2023 and the remaining RSUs vested 12.5% in semi-annual installments over the four-year period ended October 15, 2026.
9. This award was granted on October 1, 2023. 12.5% of the award vested on April 15, 2024 and the remaining RSUs vest 12.5% in semi-annual installments over the four-year period ending October 15, 2027, subject to the terms and conditions of the underlying award agreement.
10. This award was granted September 29, 2024. 12.5% of the award vested on April 15, 2025 and the remaining RSUs vest 12.5% in semi-annual installments over the four-year period ending October 15, 2028, subject to the terms and conditions of the underlying award agreement.
11. This award was granted September 28, 2025. 12.5% of the award vested on April 15, 2026 and the remaining RSUs vest 12.5% in semi-annual installments over the four-year period ending October 15, 2029, subject to the terms and conditions of the underlying award agreement.
/s/ Sam Whittington, Attorney-in-Fact for Ben Borders10/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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