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Agassi Sports (AASP) plans Las Vegas World Series of Pickleball championship

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(Very High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Agassi Sports Entertainment Corp. filed a current report describing plans to launch the World Series of Pickleball, a new championship property the company intends to own and develop. The event is planned to be headquartered and launched in Las Vegas and to feature an open, team-based championship week with substantial prize purses and global celebrity participants, including involvement from Andre Agassi.

The company plans to work with Marketing AG, a Switzerland-based sports event specialist known for helping commercialize the UEFA Champions League, to support event architecture, sponsorship strategy, media integration, and brand development. Management envisions the World Series of Pickleball as a long-term commercial platform spanning sponsorships, media rights, ticketing, hospitality, and strategic brand partnerships, but highlights meaningful risks around funding needs, competition, limited operating history, reliance on key personnel and Andre Agassi’s reputation, and broader economic conditions.

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Insights

Agassi Sports outlines an ambitious pickleball championship concept with meaningful execution and funding risks.

Agassi Sports Entertainment plans the World Series of Pickleball as a flagship championship in Las Vegas, leveraging rights it acquired to the name and collaboration with Switzerland-based Marketing AG, which brings decades of experience in building global sports properties.

The strategy positions pickleball as a scalable spectator and participation platform, with a planned mix of open competition, celebrity involvement, premium production, and integrated media distribution. Management also frames the property as a long-term commercial engine across sponsorship, media rights, ticketing, hospitality, and brand partnerships.

The forward-looking discussion underscores substantial uncertainties: the timing, cost and funding of the event and a planned digital platform, the company’s ability to raise sufficient capital and potential dilution, intense court-sports competition, limited operating history and lack of significant revenues to date, dependence on key management, reliance on Andre Agassi’s reputation, and sensitivity to macroeconomic conditions. Future filings may clarify progress on partner agreements and financing.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): February 17, 2026

 

AGASSI SPORTS ENTERTAINMENT CORP.

(Exact Name of Registrant as Specified in its Charter)

 

Nevada

 

000-24970

 

88-0203976

(State or Other Jurisdiction

of Incorporation)

 

(Commission File Number)

 

(IRS Employer Identification No.)

 

1120 N. Town Center Dr #160

Las VegasNV

 

89144

(Address of Principal Executive Offices)

 

(Zip Code)

 

Registrant’s telephone number, including area code: (702) 400-4005

  

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

[ ]

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

[ ]

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

[ ]

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

[ ]

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e 4(c))

 

Securities registered pursuant to Section 12(b) of the Act: None.

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company [ ]

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [ ]  

 

 

 

Item 7.01 Regulation FD Disclosure.

 

On February 17, 2026, Agassi Sports Entertainment Corp. (the “Company” and “we”) released a press release describing the Company’s plans to launch the World Series of Pickleball, a copy of which press release is furnished herewith as Exhibit 99.1 and is incorporated into this Item 7.01 by reference.

 

The information contained in Item 7.01 of this Current Report (and including Exhibit 99.1 hereto) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 

The press release furnished as Exhibit 99.1 to this Current Report on Form 8-K contains forward-looking statements within the meaning of the federal securities laws. These statements are based on the Company’s current expectations and involve known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date made. Factors that could cause actual results to differ materially are described in the press release and in the Company’s filings with the Securities and Exchange Commission, including under the headings “Forward-Looking Statements,” “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s periodic and current reports, including its most recent Forms 10-K and 10-Q, filed with the SEC and available at http://www.sec.gov./ The Company undertakes no obligation to publicly update or revise any forward-looking statements, except as required by law.

 

Item 9.01 Financial Statements and Exhibits.

 

(d)

Exhibits.

 

Exhibit No.

 

Exhibit Description

99.1*

 

Press release dated February 17, 2026

104

 

Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

* Furnished herewith.

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. 

 

 

Agassi Sports Entertainment Corp.

 

 

 

 

By:

/s/ Ronald S. Boreta

Date: February 17, 2026

Name:

Ronald S. Boreta

 

Title:

Chief Executive Officer

 



Agassi Sports Entertainment Announces Plans to Launch World Series of Pickleball 

 

TEAM Marketing Expected to Lead Event Operations for Las Vegas Based Global Championship

 

LAS VEGAS, Feb. 17, 2026 /PRNewswire/ – Agassi Sports Entertainment Corp. (OTC PINK: AASP) (“ASE” or the “Company”), a sports entertainment and innovation company focused on racquet sports, today announced plans to launch the World Series of Pickleball , which is intended to be a new championship property owned and developed by the Company, together with TEAM Marketing AG (“TEAM”), a Switzerland-based global leader in the development, sales and delivery of world-class sports events.

 

This initiative builds upon the Company’s June 2025 acquisition of the trademark and all rights associated with the name “World Series of Pickleball,” securing long-term ownership of the brand and establishing a foundation for the creation of what the Company hopes will become a scalable sports property headquartered in Las Vegas.

 

TEAM is widely recognized for helping build and commercialize the UEFA Champions League, the premier annual European club soccer competition and one of the most commercially successful sports properties in the world. Through its involvement in shaping the Champions League’s commercial model and global presentation, TEAM brings more than three decades of experience in event architecture, sponsorship strategy, media integration, and international brand development.

 

The World Series of Pickleball is planned to be headquartered and launched in Las Vegas, Nevada, reflecting the city’s position as a destination for premier sporting and entertainment events. In the spirit of iconic championship formats that combine competition with spectacle, the World Series of Pickleball is expected to feature a marquee open, a team-based championship week welcoming players of all skill levels from around the world, with substantial prize purses and global celebrity participants, including involvement from Andre Agassi, alongside everyday competitors and professionals who choose to enter. The event is expected to bring together competitors from across the globe, supported by premium production, hospitality programming, and integrated media distribution which will be designed to deliver a world-class experience for fans and partners.

 

“Pickleball is ready for a championship platform that combines competition, entertainment, and world-class production,” said ASE CEO Ronald Boreta. “Launching the World Series of Pickleball from Las Vegas reflects our vision of building a property with durable relevance and long-term commercial potential. We believe that working with TEAM makes a great deal of sense for us. They helped take the UEFA Champions  League from its early format to one of the most recognized and commercially successful competitions in sport. That track record gives us confidence in their ability to help us build this planned event into a cornerstone event for players, fans, and brand partners, while creating an inclusive platform where competitors from around the world can participate.”

 

“Agassi Sports Entertainment has a bold vision for the future of racquet sports, one that aligns strongly with TEAM’s ambition to lead the evolution of sport,” said Simon Crouch, CEO TEAM Marketing. “It’s an honor to join forces with such an iconic name in racquet sports and a world-class team at Agassi Sports Entertainment. Through the World Series of Pickleball, we look forward to helping build a championship platform that truly resonates with fans, partners and the wider sports industry.”

 

“Pickleball has become a meaningful part of my life as a player, a fan, and someone who genuinely enjoys the sport,” said Andre Agassi, who is a significant shareholder of Agassi Sports Entertainment. “I see how accessible it is, how competitive it can be, and how quickly the community around it is growing.  The World Series of Pickleball will be about giving that community a global stage, where anyone who steps onto the court has the opportunity to compete and win.”

 

The Company intends for the World Series of Pickleball to serve as a long-term commercial platform encompassing sponsorship, media rights, ticketing, hospitality, and strategic brand partnerships, and the Company is currently pursuing relationships with leading hospitality and media organizations to support distribution, audience growth, and sustained commercial expansion.

 

To learn more about Agassi Sports Entertainment and its portfolio of racquet sports initiatives, visit agassisports.com.

 

  

About Agassi Sports Entertainment Corp.

 

Agassi Sports Entertainment Corp. (OTC PINK: AASP) is a sports entertainment, content, media, and technology company focused on developing products, platforms, and experiences across racquet sports. The Company seeks to collaborate with leading global brands and iconic athletes to grow participation, engagement, and long-term shareholder value.

 

Forward-Looking Statements

 

This press release includes “forward-looking statements”, including information about Agassi Sports Entertainment’s future expectations, plans and prospects. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. Factors that could cause actual results to differ materially include, without limitation: (a) the timing, cost, funding availability, anticipated benefits, and implementation of the Company’s planned digital platform and World Series of Pickleball event; (b) the Company’s ability to raise sufficient capital, including to satisfy obligations to third-party service providers, the terms on which such funding may be available, and potential dilution resulting therefrom; (c) intense competition in the court sports industry and the Company’s ability to compete effectively; (d) the Company’s limited operating history and lack of significant revenues to date, and the risk that it may not achieve profitability or successfully execute its business plan, including, but not limited to in connection with the planned World Series of Pickleball event; (e) the Company’s dependence on its management team and the absence of employment agreements with key personnel; (f) the Company’s reliance on the continued involvement, reputation, and brand recognition of Andre Agassi; (g) the Company’s planned concentration in the pickleball and padel industries; (h) adverse economic conditions, including inflation and reduced consumer discretionary spending, which could negatively affect demand, operating results, financial condition, cash flows, and the Company’s ability to raise capital; and (i) claims or liabilities arising from the construction or operation of the Company’s planned facilities or the use of its future premises, equipment, or services. Additional risks are described in the Company’s filings with the Securities and Exchange Commission, including its periodic reports, which are available at www.sec.gov. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to publicly update or revise any forward-looking statement, except as required by law.

 

Contact

 

Ron Boreta, Chief Executive Officer

 

Agassi Sports Entertainment Corp.

 

Email: ron@agassisports.com

 

About TEAM Marketing

 

Beyond a full-service sports marketing agency, TEAM is a trusted advisor. For more than 30 years, TEAM helped shape one of sport’s greatest success stories: building the UEFA Champions League’s commercial model and creating one of the most iconic and valuable brands in sport. Today, we bring that same DNA to the global sports industry and apply it to help shape the next era of sport. Together, we are leading the evolution of sport.

 

press@team.ch


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