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Industry veteran George Mackin joins Agassi Sports (OTC: AASP)

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Agassi Sports Entertainment Corp. reported that it has engaged industry veteran George Mackin as a strategic consultant. Mackin has decades of experience in tennis-focused media, live events, and sports technology, including leadership roles at Tennis Media Company, the Indian Wells tournament, and PlaySight Interactive.

He will advise the company on media strategy, brand development, event growth, athlete partnerships, and sports technology initiatives as Agassi Sports Entertainment works to build an integrated platform across racquet sports. The company also highlighted extensive risk factors and uncertainties through forward-looking statement disclosures.

Positive

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Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): February 10, 2026

 

AGASSI SPORTS ENTERTAINMENT CORP.

(Exact Name of Registrant as Specified in its Charter)

 

Nevada

 

000-24970

 

88-0203976

(State or Other Jurisdiction

of Incorporation)

 

(Commission File Number)

 

(IRS Employer Identification No.)

 

1120 N. Town Center Dr #160

Las VegasNV

 

89144

(Address of Principal Executive Offices)

 

(Zip Code)

 

Registrant’s telephone number, including area code: (702) 400-4005

  

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

 

[ ]

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

 

[ ]

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

 

[ ]

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

 

[ ]

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e 4(c))

 

Securities registered pursuant to Section 12(b) of the Act: None.

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company [ ]

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [ ] 

 

 

Item 7.01 Regulation FD Disclosure.

 

On February 10, 2026, Agassi Sports Entertainment Corp. (the “Company,” “us,” “we,” or “our”) issued a press release announcing the engagement of George Mackin as strategic consultant to the Company, a copy of which press release is furnished herewith as Exhibit 99.1 and is incorporated into this Item 7.01 by reference.

 

The information contained in Item 7.01 of this Current Report (and including Exhibit 99.1 hereto) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 

The press release furnished as Exhibit 99.1 to this Current Report on Form 8-K contains forward-looking statements within the meaning of the federal securities laws. These statements are based on the Company’s current expectations and involve known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date made. Factors that could cause actual results to differ materially are described in the press release and in the Company’s filings with the Securities and Exchange Commission, including under the headings “Forward-Looking Statements,” “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s periodic and current reports, including its most recent Forms 10-K and 10-Q, filed with the SEC and available at www.sec.gov. The Company undertakes no obligation to publicly update or revise any forward-looking statements, except as required by law.

 

Item 9.01 Financial Statements and Exhibits.

 

(d)

Exhibits.

 

Exhibit No.

 

Exhibit Description

99.1*

 

Press release dated February 10, 2026

104

 

Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

* Furnished herewith.

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

 

Agassi Sports Entertainment Corp.

 

 

 

 

By:

/s/ Ronald S. Boreta

 

 

 

Date: February 10, 2026

Name:

Ronald S. Boreta

 

Title:

Chief Executive Officer

 



Agassi Sports Entertainment Announces George Mackin as Strategic Consultant

 

Racquet Sports Industry and Media Leader Joins ASE Advisory Team

 

LAS VEGAS, Nev., February 10, 2026 /PRNewswire/ Agassi Sports Entertainment Corp. (OTC PINK: AASP) (“ASE” or the “Company”), a sports entertainment and innovation company focused on racquet sports, today announced that George Mackin has joined the Company as a strategic consultant.

 

Mr. Mackin brings decades of experience building, operating, and monetizing sports media platforms, live events, and technology-enabled businesses within the global tennis industry. He has created substantial value through media representation, tournament ownership, and strategic investments across the racquet sports ecosystem.

 

Mr. Mackin built one of the largest and most successful media representation companies in the world, which he sold in 1998. In 2000, he invested in and became managing partner of Tennis Media Company, where he appointed tennis legend Chrissie Evert as Publisher and brought in strategic investors across tennis, media, and technology. Under his leadership, Tennis Media Company expanded its reach and influence before Mr. Mackin led the sale of the business to Sinclair Broadcast Group, owners of Tennis Channel, in 2017.

 

In 2004, Mr. Mackin helped lead an investor group which bought out IMG’s ownership in the Indian Wells Masters Series Tennis Tournament, now known as the BNP Paribas Open. At the time, the tournament faced potential relocation. Mr. Mackin helped stabilize and recapitalize the event and leveraged Tennis Media Company’s media assets to grow revenues and strengthen the brand across ticketing, sponsorship, hospitality, retail, and food and beverage. The tournament was sold to Larry Ellison in 2009. The turnaround later became a published case study by the University of Oregon’s Warsaw Sports Marketing Graduate Program.

 

In 2015, Mr. Mackin led an expanded investment group into PlaySight Interactive, a global sports video and analytics platform, where they became majority owners alongside institutional and strategic investors including Verizon Ventures, SoftBank Ventures Asia, the Great White Shark Opportunity Fund, and Unbound. He served as Chairman of PlaySight Interactive from 2018 to 2020.

 

At Agassi Sports Entertainment, Mr. Mackin will advise the Company on media strategy, brand development, event growth, athlete partnerships, and sports technology initiatives as ASE continues to work to build an integrated platform across racquet sports.

 

Commenting on his appointment, Mr. Mackin said, “I look forward to working with the Agassi Sports Entertainment team to help grow the Company’s platforms, relevance, and long-term position across racquet sports. I have spent much of my career building media, event, and technology businesses within tennis, and the opportunity to apply that experience alongside what I believe can become an iconic brand is very compelling.”

 

 

Commenting for Agassi Sports Entertainment, CEO Ronald Boreta stated, “George is one of the most accomplished operators in the racquet sports industry. He has built and sold leading media businesses, successfully owned and scaled one of the world’s premier tournaments, and has consistently demonstrated an ability to create long-term value. His experience and perspective align closely with our strategy, and we are pleased to welcome him as a strategic consultant.”

 

About Agassi Sports Entertainment Corp.

 

Agassi Sports Entertainment Corp. (OTC PINK: AASP) is a sports entertainment, content, media, and technology company focused on developing products, platforms, and experiences across racquet sports. The Company seeks to collaborate with leading global brands and iconic athletes to grow participation, engagement, and long-term shareholder value.

 

Forward-Looking Statements

 

This press release includes “forward-looking statements”, including information about Agassi Sports Entertainment’s future expectations, plans and prospects. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. Factors that could cause actual results to differ materially include, without limitation: (a) the timing, cost, funding availability, anticipated benefits, and implementation of the Company’s planned digital platform; (b) the Company’s ability to raise sufficient capital, including to satisfy obligations to third-party service providers, the terms on which such funding may be available, and potential dilution resulting therefrom; (c) intense competition in the court sports industry and the Company’s ability to compete effectively; (d) the Company’s limited operating history and lack of significant revenues to date, and the risk that it may not achieve profitability or successfully execute its business plan; (e) the Company’s dependence on its management team and the absence of employment agreements with key personnel; (f) the Company’s reliance on the continued involvement, reputation, and brand recognition of Andre Agassi; (g) the Company’s planned concentration in the pickleball and padel industries; (h) adverse economic conditions, including inflation and reduced consumer discretionary spending, which could negatively affect demand, operating results, financial condition, cash flows, and the Company’s ability to raise capital; and (i) claims or liabilities arising from the construction or operation of the Company’s planned facilities or the use of its future premises, equipment, or services. Additional risks are described in the Company’s filings with the Securities and Exchange Commission, including its periodic reports, which are available at www.sec.gov. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to publicly update or revise any forward-looking statement, except as required by law.

 

Contact

 

Agassi Sports Entertainment Corp.

 

CEO Ronald Boreta

 

ron@agassisports.com

 


FAQ

What did Agassi Sports Entertainment Corp. (AASP) announce in this 8-K?

Agassi Sports Entertainment announced the engagement of George Mackin as a strategic consultant. The company furnished a press release detailing his background in tennis media, events, and technology and explaining how he will advise on media strategy, branding, events, athlete partnerships, and sports technology initiatives.

Who is George Mackin in relation to Agassi Sports Entertainment (AASP)?

George Mackin has joined Agassi Sports Entertainment as a strategic consultant. He brings long experience building and monetizing sports media platforms, managing major tennis tournaments, and leading sports technology investments, and will advise the company on media, brand, event, athlete, and technology strategies across racquet sports.

What experience does George Mackin bring to Agassi Sports Entertainment (AASP)?

George Mackin previously built a major media representation firm, led Tennis Media Company through expansion and sale to Sinclair, helped recapitalize the Indian Wells tournament, and chaired PlaySight Interactive. This background spans sports media, live events, and sports technology within the global tennis and racquet sports ecosystem.

What will George Mackin focus on as a consultant to Agassi Sports Entertainment (AASP)?

George Mackin will advise Agassi Sports Entertainment on media strategy, brand development, event growth, athlete partnerships, and sports technology initiatives. His role supports the company’s goal of building an integrated racquet sports platform combining content, media, events, and technology-driven products and experiences.

How does Agassi Sports Entertainment (AASP) describe its business focus?

Agassi Sports Entertainment describes itself as a sports entertainment, content, media, and technology company focused on racquet sports. It aims to develop products, platforms, and experiences and to collaborate with leading global brands and iconic athletes to grow participation, engagement, and long-term shareholder value.

What risks and uncertainties does Agassi Sports Entertainment (AASP) highlight in this announcement?

The company lists risks around its planned digital platform, capital-raising needs, intense court sports competition, limited operating history and revenues, reliance on key management and Andre Agassi’s brand, concentration in pickleball and padel, macroeconomic pressures, and potential claims linked to constructing or operating its planned facilities.

Filing Exhibits & Attachments

4 documents