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Agassi Sports (AASP) signs Andre Agassi license, investor lock-ups and private share sale

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Agassi Sports Entertainment Corp. entered a long-term Name and Likeness License Agreement with AKA Licenses, giving it a worldwide, largely non-exclusive right to use Andre Agassi’s name, image, voice, and related content in its racket-sports media and entertainment business. Instead of ongoing royalties, the company will pay a one-time $250,000 fee, due on the earlier of raising more than $3,000,000 in new funding or six months after signing. The agreement runs for 15 years with automatic five-year renewals and includes detailed termination and approval rights for both sides.

The company also signed lock-up agreements with twenty-three investors from its November 2024 offering, restricting transfers of those shares, related warrants, and warrant shares until December 15, 2026, in exchange for new warrants to buy an aggregate 657,876 shares at $5.00 per share for two years. Separately, it raised $70,000 by selling 14,000 unregistered common shares at $5.00 per share to two accredited investors under a private placement exemption.

Positive

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Insights

Brand deal plus small private raises and investor lock-ups.

Agassi Sports Entertainment Corp. secured contractual rights to Andre Agassi’s name and likeness, anchored by a one-time $250,000 fee triggered by raising over $3,000,000 or after six months. The 15-year term with automatic five-year renewals provides a long branding horizon for its racket-sports media strategy.

Lock-up agreements with November 2024 investors restrict sales of earlier shares and related securities until December 15, 2026, while granting new two-year warrants covering 657,876 shares at $5.00. This balances overhang from additional warrants against reduced near-term selling pressure. A separate private sale of 14,000 shares for $70,000 under Regulation D modestly adds capital.

Actual impact will depend on execution of the content strategy using Agassi’s likeness and future capital-raising activity that could trigger the license fee and warrant exercises. Subsequent filings may provide more detail on how these agreements influence revenue and share issuance.

Item 1.01 Entry into a Material Definitive Agreement Business
The company signed a significant contract such as a merger agreement, credit facility, or major partnership.
Item 2.03 Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement Financial
The company incurred a new significant debt or off-balance-sheet obligation.
Item 3.02 Unregistered Sales of Equity Securities Securities
The company sold equity securities in a private placement or other unregistered transaction.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
License fee $250,000 One-time fee under Name and Likeness License Agreement
Capital-raise trigger $3,000,000 Threshold that can trigger the $250,000 license fee
License term 15 years Initial duration of Name and Likeness License Agreement
Auto-renewal period 5 years Automatic extension period after initial 15-year term
Warrants granted 657,876 shares Maximum common shares issuable on full exercise of new warrants
Warrant exercise price $5.00 per share Cash exercise price for warrants issued with lock-up agreements
Private shares sold 14,000 shares Common stock sold to two accredited investors on June 19, 2026
Private placement proceeds $70,000 Aggregate consideration for 14,000 shares at $5.00 per share
Name and Likeness License Agreement financial
"the Company entered into a Name and Likeness License Agreement (the “License Agreement”)"
right of publicity regulatory
"AKA Licenses... is the holder of the right of publicity to the name"
Lock-Up Agreements financial
"the Company entered into lock-up agreements dated May 27, 2026, with twenty-three investors"
A lock-up agreement is a contract that prevents company insiders—founders, employees, and early investors—from selling their shares for a set period after a public stock offering. It matters to investors because it keeps a large block of shares off the market temporarily; when the lock-up ends, those holders can sell and this increased supply can cause the stock price to fall, similar to a timed release that suddenly opens a valve.
registration rights financial
"registration rights, pursuant to which we have agreed to include the registration of the resale"
Registration rights are contractual promises that let investors require a company to file paperwork with securities regulators so those investors can sell their shares to the public. They matter because they create a path to liquidity and an exit plan—without them, investors may be stuck holding shares for a long time. Think of them like a reserved ticket that guarantees access to a public marketplace when the holder is ready to sell.
Regulation D regulatory
"pursuant to Section 4(a)(2) and/or Rule 506 of Regulation D of the Securities Act"
Regulation D is a set of rules that govern how companies can raise money from investors without going through the full process required for public stock offerings. It provides simplified options for private placements, making it easier for companies to seek investments from a smaller group of investors. For investors, it offers opportunities to invest in private companies, often with fewer restrictions, but also with different levels of risk and disclosure.
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): June 18, 2026

 

AGASSI SPORTS ENTERTAINMENT CORP.

(Exact Name of Registrant as Specified in its Charter)

 

Nevada

 

000-24970

 

88-0203976

(State or Other Jurisdiction

of Incorporation)

 

(Commission File Number)

 

(IRS Employer Identification No.)

 

1120 N. Town Center Dr #160

Las VegasNV

 

89144

(Address of Principal Executive Offices)

 

(Zip Code)

 

Registrant’s telephone number, including area code: (702) 400-4005

  

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

 

[ ]

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

 

[ ]

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

 

[ ]

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

 

[ ]

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e 4(c))

 

Securities registered pursuant to Section 12(b) of the Act: None.

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company [ ]

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [ ] 

 

 

 

 

Item 1.01. Entry into a Material Definitive Agreement.

 

Name and Likeness Agreement with Andre Agassi

 

On June 18, 2026, the Company entered into a Name and Likeness License Agreement (the “License Agreement”), effective the same date, with AKA Licenses, LLC, (“AKA Licenses”), which is the holder of the right of publicity to the name, and related uses of the name, of ‘Andre K. Agassi’ (the “Name”). Andre K. Agassi (“Agassi”) is a former professional tennis player and 8-time tennis Grand Slam winner, co-founder of the Company’s current business operations, and a significant stockholder of the Company.

 

Pursuant to the License Agreement, AKA Licenses granted the Company a non-exclusive (except as set forth in the License Agreement), worldwide right and license to use the Name, together with renderings of Agassi’s voice, image, and likeness, and all attributes of Agassi’s personality and appearance (collectively, the “Likeness”), including any right of publicity, in connection with creation, development, manufacturing, operation, promotion, distribution, and sales of services and products under the Company’s Business (defined below); provided that the Company shall not use the Name or Likeness as a domain name, social media account name, or corporate name, without the prior written consent of AKA Licenses, except in connection with the Company’s current corporate name “Agassi Sports Entertainment Corp.” (the “Corporate Name”), which right of use for the Corporate Name is exclusive to the Company. The Company currently plans to create and manage unique content, building sports communities around entertainment, media, wellness, education, commerce, and charitable efforts, with the goal of becoming a leading media and entertainment company in the world of racket sports (the “Business”).

 

Nothing in the License Agreement prohibits Agassi and AKA Licenses from using the Name and Likeness for any purposes whatsoever, except that no use thereof shall knowingly conflict with the Company’s use of the Corporate Name during the term of the agreement.

 

During the term of the agreement, if, and to the extent, AKA Licenses or Agassi provides the Company with any content created exclusively by AKA Licenses or Agassi (“AKA Licenses Content”), then, upon the terms and subject to the conditions of the License Agreement, AKA Licenses granted to the Company a non-exclusive right and license to use, copy, reproduce, compile, distribute, transmit, broadcast, display, exhibit, project, and otherwise exploit the AKA Licenses Content, or in composite and/or conjunction with other materials, including without limitation, audio, video, animation, text, and graphics, by any means, methods, and technologies now known or hereafter to become known, solely in connection with the creation, development, manufacturing, operation, promotion, distribution, and sales of products under the Business.

 

The Company must obtain prior written approval from AKA Licenses to create and exploit derivative works based solely on AKA Licenses Content, unless such AKA Licenses Content is provided to the Company specifically for use in the Business.

 

Pursuant to the License Agreement, the Company agreed to provide all materials featuring use of any of the Name and Likeness and/or the AKA Licenses Content (collectively, the “Licensed IP”) to AKA Licenses for written approval before the Company begins making use of such materials; provided that: (A) the Company is not required to submit for approval the use of the Name and Likeness already in use as of the effective date as reflected on the Company’s current products or services or the Company’s website; (B) the Company is not required to submit revised versions of such materials to AKA Licenses for approval, provided that such materials are substantially similar to materials that have already been approved by AKA Licenses; and (C) AKA Licenses will not unreasonably withhold or delay its approval.

 

The Parties also agreed to cooperate with each other in good faith to develop and promote the Business for the term of the License Agreement.

 

  

Pursuant to the License Agreement, there are no royalty fees due for the Name and Likeness for the Term of the agreement and instead, in lieu of any royalty fees, in consideration for entering into the License Agreement and agreeing to the terms thereof, the Company agreed to pay AKA Licenses a one-time fee of $250,000, which will be payable upon the earlier of (a) the Company raising more than an aggregate of $3,000,000 from any source after entry into the License Agreement, and (b) six months from the parties’ entry into the License Agreement.

 

The License Agreement also included indemnification obligations of the parties, limitation of liability language and confidentiality obligations.

 

Unless otherwise terminated in accordance with the provisions of the License Agreement, the License Agreement continues for a period of fifteen (15) years, provided that the License Agreement automatically extends for additional five (5) year periods after the initial term, unless either party provides the other with written notice of their intent not to automatically extend the term at least sixty (60) days prior to the end of the initial term or any automatic renewal term.

 

AKA Licenses has the right to terminate the License Agreement for cause in the event of any of the following: (i) the Company conducts itself in a manner that brings the Company, AKA Licenses, or Agassi into material disrepute and degradation in the eyes of the public and/or the media, as determined by AKA Licenses in its reasonable good faith determination; (ii) the Company becomes subject to court-filed charges by any governmental or administrative entity for fraud, mismanagement, criminal activity, or other similar bad acts; (iii) the Company enters into, or publicly announces its intention to enter into or support, any agreement, binding letter of intent, memorandum of understanding or other contract related to: (a) the sale of all or substantially all of the Company’s assets to a third-party(ies); (b) any merger, consolidation, plan of arrangement, share exchange, tender offer or other acquisition of the Company whereby the voting shareholders of the Company would have less than 50% of the voting power of the resulting entity; or (c) any change in the ownership of more than 50% of the voting capital stock of the Company in one or more related transactions, in each case without the written approval of AKA Licenses; or (iv) upon a material breach of the Company’s obligations under the License Agreement, which beach is not cured within thirty (30) days’ written notice thereof by AKA Licenses to the Company, to the extent such breach can be cured.

 

The Company has the right to terminate the License Agreement for cause if: (i) Agassi is found guilty, whether by conviction or plea agreement, of a Class A or B federal felony crime or similar class felony crime under state or local laws; or (ii) upon material breach of AKA Licenses’ obligations under the License Agreement, which beach is not cured within thirty (30) days’ written notice thereof by the Company to AKA Licenses, to the extent such breach can be cured.

 

The Company is required, within one hundred twenty (120) days of expiration or termination of the License Agreement, to cease all use of the Licensed IP subject to having one hundred eighty (180) days after termination to sell off any existing merchandise or inventory bearing the Name or Likeness.

 

The description of the License Agreement above is only a summary and is qualified in its entirety by the full text of the License Agreement, which is attached hereto as Exhibit 10.1, and is incorporated by reference into this Item 1.01 in its entirety.

 

Lock-Up Agreements

 

                On June 19 and June 24, 2026, the Company entered into lock-up agreements dated May 27, 2026, with twenty-three investors from the Company’s previous November 2024 offering (the “Lock-Up Agreements”), pursuant to which such investors agreed not to transfer any of the shares of common stock sold to such investors by the Company in November 2024 (the “November 2024 Shares”), nor any of the Warrants or Warrant Shares (defined below), until December 15, 2026, except in connection with certain customary permitted transfers described in the Lock-Up Agreements. In consideration for agreeing to the terms of the Lock-Up Agreements, the Company agreed to grant each of the counterparties entering into the Lock-Up Agreements, warrants to purchase 25% of the total shares of common stock purchased by such investors in the November 2024 offering, exercisable only for cash, with a term of two years and an exercise price of $5.00 per share (the “Warrants”, and the shares of common stock issuable upon exercise thereof, the “Warrant Shares”). The Lock-Up Agreements contain customary representations and warranties of the parties, and registration rights, pursuant to which we have agreed to include the registration of the resale of the November 2024 Shares held by such parties entering into the Lock-Up Agreements and the Warrant Shares in a registration statement filed under the Securities Act of 1933, as amended (the “Securities Act”), which is required to be filed on or prior to December 15, 2026.

 

  

                In total we granted Warrants to purchase 657,876 shares of common stock in connection with our entry into the Lock-Up Agreements.

 

                The description of the Lock-Up Agreements and the Warrants above is not complete and is qualified in its entirety by the full text of the form of lock-up agreement and form of Common Stock Purchase Warrant, copies of which are filed herewith as Exhibits 10.2 and 4.1, respectively, and incorporated by reference into this Item 1.01 in their entirety.

 

Item 2.03 Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant.

 

                To the extent required by Item 2.03, the description of the License Agreement set forth in Item 1.01 above, and the amounts payable thereunder are incorporated by reference into this Item 2.03 by reference.

 

Item 3.02. Unregistered Sales of Equity Securities.

 

The information set forth in Item 1.01 above is incorporated by reference into this Item 3.02 in its entirety.

  

                If exercised in full, a maximum of 657,876 shares of common stock would be issuable upon exercise of the Warrants.

 

                On June 19, 2026, the Company entered into Subscription Agreements with two accredited investors (the “Investors”) pursuant to which the Company sold the investors an aggregate of 14,000 shares of common stock for an aggregate of $70,000 ($5.00 per share). The Subscription Agreements included customary representations and warranties of the Investors and the Company. Each of the Investors also entered into the June 1, 2026 Registration Rights Agreement previously disclosed by the Company in the Current Report on Form 8-K filed with the Securities and Exchange Commission on June 5, 2026 (“June 5, 2026 Form 8-K”) and were granted registration rights in connection therewith, as further described in the June 5, 2026 Form 8-K, including our requirement to file a registration statement to register the resale of the shares sold by 45 days after the first sale in the offering (May 22, 2026), and providing for certain liquidated damages in the event the registration statement is not timely filed.

 

The foregoing summary of the Registration Rights Agreement does not purport to be complete and is qualified in its entirety by reference to the full text of the Registration Rights Agreement, a form of which is incorporated by reference as Exhibit 10.3 to this Current Report on Form 8-K and is incorporated herein by reference.

 

The Company claims an exemption from registration for the sale of the shares of common stock to the Investors and the grant of the Warrants to the November 2024 investors pursuant to the Lock-Up Agreements, pursuant to Section 4(a)(2) and/or Rule 506 of Regulation D of the Securities Act, since the offer and sale of such securities did not involve a public offering and the recipients were “accredited investors” and had access to similar information as would be included in a registration statement under the Securities Act. The securities were offered without any general solicitation by us or our representatives. The securities offered have not been registered under the Securities Act and may not be offered or sold in the United States without registration or an applicable exemption from the registration requirements of the Securities Act. No sales commissions were paid in connection with the sales of these securities.

 

 

Item 9.01 Financial Statements and Exhibits.

 

(d)

Exhibits.

 

Exhibit No.

 

Exhibit Description

4.1*

 

Form of Warrant to Purchase Common Stock granted by Agassi Sports Entertainment Corp. to those Shareholders Entering into Lock-Up Agreements (June 2026)

10.1*

 

Name and Likeness License Agreement dated June 18, 2026, by and between Agassi Sports Entertainment Corp. and AKA Licenses, LLC

10.2*

 

Form of Lock-Up Agreement dated May 27, 2026, entered into between Agassi Sports Entertainment Corp. and certain November 2024 Investors on June 19, 2026

10.3

 

Form of Agassi Sports Entertainment Corp. Registration Rights Agreement (May/June 2026 Offering)(Filed as Exhibit 10.1 to the Current Report on Form 8-K filed by the Company with the Securities and Exchange Commission on June 5, 2026, and incorporated by reference herein)

104

 

Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

* Filed herewith.

** Furnished herewith.

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. 

 

 

Agassi Sports Entertainment Corp.

 

 

 

 

By:

/s/ Ronald S. Boreta

Date: June 25, 2026

Name:

Ronald S. Boreta

 

Title:

Chief Executive Officer

 


FAQ

What is the Andre Agassi name and likeness deal disclosed by AASP?

Agassi Sports Entertainment signed a Name and Likeness License Agreement with AKA Licenses, granting worldwide rights to use Andre Agassi’s name, image, voice, and related content. The 15-year agreement, with automatic five-year renewals, supports the company’s racket-sports-focused media and entertainment business.

How much will Agassi Sports Entertainment pay under the Andre Agassi license?

The company will pay a one-time fee of $250,000 instead of ongoing royalties. This payment is due at the earlier of raising more than $3,000,000 in new funding after signing or six months from entry into the Name and Likeness License Agreement.

What are the key terms of the new lock-up agreements for AASP investors?

Twenty-three November 2024 investors agreed not to transfer their prior shares, warrants, or related warrant shares until December 15, 2026, subject to permitted transfers. In return, they received new warrants equal to 25% of their original share purchases, exercisable for cash for two years at $5.00 per share.

How many new warrants and shares are involved in the AASP lock-up arrangements?

In total, the company granted warrants to purchase 657,876 shares of common stock to the November 2024 investors. If these warrants are fully exercised for cash at $5.00 per share, a maximum of 657,876 additional common shares would be issued under these lock-up-related warrants.

What recent unregistered equity sale did Agassi Sports Entertainment complete?

On June 19, 2026, the company sold 14,000 shares of common stock to two accredited investors for $70,000, at $5.00 per share. The private placement relied on Section 4(a)(2) and/or Rule 506 of Regulation D and involved no sales commissions.

What registration rights are tied to AASP’s lock-up and recent offerings?

The company agreed to register the resale of the November 2024 shares and related warrant shares in a registration statement to be filed by December 15, 2026. The June 2026 investors also joined a Registration Rights Agreement requiring a resale registration filing within 45 days after the May 22, 2026 first sale.

Filing Exhibits & Attachments

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