Agassi Sports Entertainment (AASP) inks USTA Coaching pact for AI tennis platform
Rhea-AI Filing Summary
Agassi Sports Entertainment Corp. entered into a three-year Commercial Agreement with the United States Tennis Association and USTA Coaching, Inc. to use proprietary USTA coaching content in an AI-powered coaching, swing analysis, and equipment recommendation mobile app. USTA grants a limited, non-transferable, revocable license to its curricula, methodologies, American Development Model, and related materials to train and fine-tune the app’s AI model for a defined permitted purpose, and will promote the app four times to its members and platform users, while also providing trademark and brand licensing rights.
In return, the company will make Darren Cahill and Andre Agassi available for USTA events, furnish complimentary and discounted app subscriptions to USTA Coaching community members and USTA members, and share a fixed percentage of net revenues from those users. The agreement includes audit rights, confidentiality, mutual indemnification, and multiple termination rights, including immediate termination by USTA for specified misuse or security incidents. Upon termination, the company must delete or return USTA content within 30 days and, within 180 days, use commercially reasonable efforts to reduce the influence of USTA data on its AI models, while acknowledging that complete removal is not currently technically feasible. A related press release describing the collaboration and Cahill’s participation in USTA Coaching’s Coaches Open conference is furnished under Regulation FD.
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Filing Explained
The
8-K Event Classification
Key Figures
Key Terms
American Development Model technical
machine unlearning technical
Regulation FD Disclosure regulatory
mutual indemnification rights financial
beneficial stockholder financial
commercially reasonable efforts financial
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FAQ
What did Agassi Sports Entertainment (AASP) agree with the USTA in this 8-K?
How will USTA content be used in Agassi Sports Entertainment’s (AASP) AI app?
What does Agassi Sports Entertainment (AASP) provide to USTA under this agreement?
What are the termination and AI data obligations in AASP’s USTA agreement?
What disclosure did Agassi Sports Entertainment (AASP) make under Regulation FD?
How does this USTA collaboration fit Agassi Sports Entertainment’s (AASP) strategy?
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
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FORM
CURRENT REPORT
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Item 1.01. Entry into a Material Definitive Agreement.
USTA Commercial Agreement
On August 6, 2026, we entered into a Commercial Agreement (the “USTA Agreement”) with United States Tennis Association Incorporated, for itself and on behalf of USTA Coaching, Inc. (collectively, “USTA”). Pursuant to the USTA Agreement, USTA agreed to provide us the use of certain proprietary training content, coaching materials, training methodologies, curricula, coaching philosophies (including the USTA American Development Model for Tennis (ADM)), educational resources, and related materials developed by or on behalf of USTA or licensed thereto (collectively, the “USTA Content”), for use in our planned AI-powered coaching, swing analysis, and tailored equipment recommendation mobile application (the “App”), solely in order to train and fine-tune the App’s AI model to (i) direct users of the App in accordance with USTA’s coaching philosophy, including the ADM, and (ii) surface available resources offered by USTA programs, learning management system, and the USTA certification pathway (collectively, the “Permitted Purpose”).
USTA also agreed to promote the App four times to its members and platform users and to grant us a limited, non-transferable, revocable license to use the USTA Content, for the Permitted Purpose, subject to certain customary restrictions set forth in the USTA Agreement.
The USTA Agreement includes trademark and brand licensing rights from USTA to the Company, subject to the restrictions and requirements set forth in the USTA Agreement; requirements for USTA to make promotional communications regarding the App; and requires us to use commercially reasonable efforts to maintain the availability of the App for end-users.
In consideration for agreeing to enter into the USTA Agreement and agree to the terms thereof, we agreed to make Darren Cahill, former professional tennis player and coach and our consultant, available to speak at USTA’s Coaches Open event to be conducted on or about August 27, 2026, and Andre Agassi, 8-time Grand Slam winner, and the Company’s largest beneficial stockholder, available to speak at a future event; agreed to provide USTA a fixed number of complementary subscriptions to the App, and to provide an agreed upon discount on yearly subscriptions to the App from USTA members and USTA coaches during the term of the agreement; and to share a fixed percentage of net revenues that we generate through the App from USTA members and USTA coaches, net of platform and application fees, and adjusted for chargebacks and refunds.
The agreement includes customary intellectual property ownership and prohibition provisions; audit rights for USTA; confidentiality obligations of the parties; representations and warranties of the parties; and mutual indemnification rights, subject to certain limitations of liabilities and caps on liabilities.
The USTA Agreement has a term of three years, and can be terminated prior to that by either party for cause, provided the non-breaching party provides the other 60 days after written notice of any such event relating to a for cause termination and the non-breaching party does not cure such breach within such 60 day period, and can also be terminated immediately by USTA in the event of (i) our unauthorized use of the USTA Content, (ii) the occurrence of a material security incident caused by our failure to comply with certain of our obligations under the agreement, (iii) our breach of the agreement’s prohibitions on reverse engineering and secondary use of the USTA Content, or (iv) our agreement to use commercially reasonable efforts to make the App available to users. Additionally, either party may terminate the agreement upon the other party’s insolvency or entry into bankruptcy.
Under the terms of the agreement, the license provided by USTA to use the USTA Content expires upon termination of the Agreement and the Company is required, within 30 days of termination of the USTA Agreement, to return to USTA or certify in writing the secure destruction of all copies of USTA’s proprietary content in the Company’s possession, including copies on backup media, development environments, and other systems. Separately, upon termination of the USTA Agreement, the Company must, within 180 days (subject to extension for technical complexity), use commercially reasonable efforts to implement technical measures intended to reduce the continued influence of USTA’s content on any AI model it operates, selecting from options such as retraining, fine-tuning reversal, machine unlearning, or exclusion of the data from future training runs. However, the agreement expressly acknowledges that AI models may retain residual effects from previously ingested data and that complete removal or verification of such removal is not currently technically feasible.
Mr. Cahill and Mr. Agassi also entered into an Agreement for Speaker Services with USTA on August 6, 2026, setting forth the requirements on their speaker services to be provided pursuant to the USTA Agreement.
The description of the USTA Agreement above is not complete and is qualified in its entirety by the copy of the USTA Agreement attached, which is incorporated by reference into this Item 1.01 in its entirety by reference.
Item 7.01 Regulation FD Disclosure.
The Company plans to release a press release announcing the entry into the USTA Agreement on August 11, 2026, a copy of which press release is furnished herewith as Exhibit 99.1 and is incorporated into this Item 7.01 by reference.
The information contained in Item 7.01 of this Current Report (and including Exhibit 99.1 hereto) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
The press release furnished as Exhibit 99.1 to this Current Report on Form 8-K contains forward-looking statements within the meaning of the federal securities laws. These statements are based on the Company’s current expectations and involve known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date made. Factors that could cause actual results to differ materially are described in the press release and in the Company’s filings with the Securities and Exchange Commission, including under the headings “Forward-Looking Statements,” “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s periodic and current reports, including its most recent Form 10-K and 10-Q, filed with the SEC and available at http://www.sec.gov. The Company undertakes no obligation to publicly update or revise any forward-looking statements, except as required by law.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No. | Exhibit Description | |
| 10.1#♦* | Commercial Agreement dated August 6, 2026, by and between United States Tennis Association Incorporated, a New York not-for-profit corporation, for itself and on behalf of USTA Coaching, Inc. and Agassi Sports Entertainment Corp. | |
| 99.1** | Press release dated August 11, 2026 | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
* Filed herewith.
** Furnished herewith.
# Certain confidential portions of this Exhibit were omitted by means of marking such portions with brackets (“[***]”) because the identified confidential portions (i) are not material and (ii) the Company customarily and actually treats that information as private or confidential.
♦ Certain schedules and exhibits have been omitted pursuant to Item 601(a)(5) of Regulation S-K. The Company agrees to furnish supplementally a copy of such schedules and exhibits, or any section thereof, to the SEC upon request; provided, however, that the Company may request confidential treatment pursuant to Rule 24b-2 under the Exchange Act for any exhibits or schedules so furnished.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Agassi Sports Entertainment Corp. | ||
| By: | /s/ Ronald S. Boreta | |
| Date: August 10, 2026 | Name: | Ronald S. Boreta |
| Title: | Chief Executive Officer | |
Exhibit 99.1
Agassi Sports Entertainment and USTA Coaching, Inc. Announce Multi-Year Collaboration To Modernize Tennis Instruction Through ASE’s Digital Coaching Platform
Collaboration integrates USTA Coaching philosophy and methodology into ASE’s AI-powered coaching platform, delivering exclusive benefits to the USTA Coaching and USTA member community
Renowned tennis coach and ASE advisor Darren Cahill to headline USTA Coaching’s inaugural “Coaches Open” conference in New York this August ahead of US Open
LAS VEGAS (August 11, 2026) — Agassi Sports Entertainment Corp. (OTC: AASP) (“ASE” or the “Company”), a sports, media, and technology platform focused on the global racket sports ecosystem and built around the iconic brands of Andre Agassi and Stefanie Graf, today announced a multi-year commercial agreement with the United States Tennis Association Incorporated (“USTA”), together with USTA Coaching, Inc., an affiliated entity established by the USTA to elevate and support the coaching community nationwide. Through the agreement, USTA Coaching’s established content, philosophy, and methodology will be integrated into the digital coaching platform ASE is currently developing in collaboration with IBM. The collaboration represents a significant step in ASE’s strategy to deliver technology-enabled coaching experiences while expanding access to high-quality instruction and creating new ways to support players and coaches.
Additionally, legendary tennis coach and ASE advisor Darren Cahill will headline the upcoming USTA Coaching “Coaches Open” conference, taking place in New York City on August 25-27. Cahill, one of the most accomplished coaches in tennis, ASE advisor, and current coach of No.1 ranked Jannik Sinner, will participate in an on-stage conversation and will meet with conference attendees. The Coaches Open is a three-day flagship event at the NY Hilton Midtown, where more than 500 professional coaches will gather for keynote speeches, professional development, and go to Louis Armstrong Stadium for on-court demos. Cahill’s participation highlights the collaboration between ASE and USTA Coaching and the shared vision of using innovation and education to support coaches and players at every level.
“Great coaching can change a player’s trajectory, but too often that guidance isn’t available when and where people need it,” said Andre Agassi, Co-Founder of Agassi Sports Entertainment. “By working with USTA Coaching, we’re bringing trusted coaching principles into a platform that can support players every day, while helping connect them to the broader coaching ecosystem.”
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Under the agreement, USTA Coaching will provide proprietary coaching curriculum, educational content, and American Development Model (ADM) programming to inform ASE’s coaching platform and future product roadmap. The collaboration is designed to deliver instruction aligned with USTA Coaching’s approach, helping players connect with certified coaches, programs, and educational resources in new ways. USTA Coaching community members, as well as USTA membership, will receive exclusive subscription benefits.
USTA Coaching’s “Pro” and “Pro Plus” community members will have complimentary access to ASE’s coaching platform upon launch, with discounted pricing anticipated for eligible adult USTA members. In addition, USTA Coaching and ASE plan to explore further USTA Coaching community member benefits, exclusive offers, and collaborative initiatives that support coaches and players across USTA Coaching and the broader USTA membership base.
“Coaches are central to the long-term success and enjoyment of players at every stage of the journey,” said Craig Morris, Chief Executive Officer of USTA Coaching. “Our relationship with Agassi Sports Entertainment is expected to allow us to introduce more players to the principles of the American Development Model in a modern, engaging format while reinforcing the value of coach education and certification. We’re also thrilled to welcome Darren Cahill to our first Coaches Open as we bring the coaching community together around the future of the game. He is an icon in the coaching community and we know his experience and insight will be incredibly valuable for attendees.”
“This relationship brings together two complementary strengths: USTA Coaching’s deep expertise in coach education and player development, and ASE’s plans to deliver personalized guidance through technology,” said Ron Boreta, Chief Executive Officer of Agassi Sports Entertainment. “It reflects our broader strategy of building strong, long-term partnerships across the tennis ecosystem, and lays important groundwork for the products and experiences we plan to bring to market in the future.”
About Agassi Sports Entertainment Corp.
Agassi Sports Entertainment Corp. (OTC: AASP) is a sports entertainment, content, media, and technology company focused on developing products, platforms, and experiences across racket sports. The Company seeks to collaborate with leading global brands and iconic athletes to drive participation and engagement and to enhance long-term shareholder value. For more information about Agassi Sports Entertainment, visit www.agassisports.com.
About USTA Coaching
USTA Coaching, Inc., established by the USTA and launched in August 2025, is a national platform created to support, elevate and expand the tennis coaching community across the United States. It offers tiered benefits for coaches at every level - from professional instructors and high school coaches to parents, teachers and volunteers. With a modern approach to certification, flexible education pathways and access to exclusive tools and benefits, USTA Coaching is redefining who gets to lead on the court. By empowering more people to coach, USTA Coaching ensures that as demand for tennis grows, so does the community of skilled, diverse and well-equipped leaders guiding the game forward. To learn more visit USTACoaching.com.
About the USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level- from local communities to the highest level of the professional game. A not-for-profit organization, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, along with more than 100 Pro Circuit events throughout the U.S., and selects the teams for Davis Cup, Billie Jean King Cup, and the Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the national Junior Tennis & Learning (NJTL) network. For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter (X) and TikTok.
Investor Contact:
FNK IR – Matt Chesler, CFA / Rob Fink
investors@agassisports.com
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