AllianceBernstein (AB) CEO Reports 6,748-Unit Sales Under 10b5-1 Plan

Rhea-AI Filing Summary

Seth P. Bernstein, President and CEO and director of AllianceBernstein Holding L.P. (AB), reported routine sales of AB Holding Units under a 10b5-1 plan. The Form 4 shows a sale on 08/19/2025 of 6,268 AB Holding Units at a weighted average price of $40.13 per unit (prices ranged $40.00 to $40.44) and an additional sale on 08/20/2025 of 480 units at $40.00. After these transactions the reporting person beneficially owns 263,456 AB Holding Units. The filing is signed and indicates the sales were made pursuant to a written plan intended to satisfy Rule 10b5-1(c).

Positive

• Trades were executed under a 10b5-1 written plan, indicating pre-established compliance procedures
• Form 4 is fully detailed and signed, providing transparent disclosure of quantities and prices
• Reporting person retains substantial ownership after the sales (263,456 AB Holding Units)

Negative

• Insider sold a total of 6,748 AB Holding Units, which is a reduction in beneficial ownership
• Sales occurred over consecutive days, which may attract investor attention despite being under a plan

Insights

Securities Analyst

TL;DR: Insider sales of 6,748 units were executed under a 10b5-1 plan; post-sale holdings remain substantial, suggesting routine liquidity rather than a control shift.

The Form 4 discloses disposals totaling 6,748 AB Holding Units across two trade dates, with the larger tranche executed at a weighted average price of $40.13. The reporting person retains 263,456 units after the transactions and certified the trades were pursuant to a 10b5-1 plan. For investors, this is a documented insider sale under an affirmative defense plan, showing management liquidity but not a declared change in ownership intent. No derivative transactions, amendments, or unusual pricing patterns are disclosed.

Corporate Governance Expert

TL;DR: Disclosure aligns with Section 16 requirements and signals compliance with insider-trading safe-harbor procedures.

The filing clearly identifies the reporting person as President and CEO and director, and marks the transaction as made pursuant to a written plan for Rule 10b5-1(c). The statement includes weighted average pricing and explicit unit counts, and it is manually signed. From a governance perspective the report demonstrates transparent compliance with reporting rules; it does not disclose any unusual governance actions or transfers of control.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

BERNSTEIN SETH P

(Last) (First) (Middle)

C/O ALLIANCEBERNSTEIN

501 COMMERCE STREET

(Street)

NASHVILLE TN 37203

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ALLIANCEBERNSTEIN HOLDING L.P. [ AB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/19/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
AB Holding Units(1)	08/19/2025		S		6,268(2)	D	$40.13(2)	263,936	D
AB Holding Units(1)	08/20/2025		S		480(3)	D	$40(3)	263,456	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Units representing assignments of beneficial ownership of limited partnership interests in AllianceBernstein Holding L.P. ("AB Holding Units").

2. Reporting Person sold 6,268 AB Holding Units at prices ranging from $40.00 to $40.44 per Unit. The price set forth in the table represents the weighted average sales price.

3. Reporting Person sold 480 AB Holding Units at $40.00 per Unit.

Remarks:

	/s/ Seth P. Bernstein	08/20/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions were reported for AllianceBernstein (AB)?

The Form 4 reports sales of 6,268 AB Holding Units on 08/19/2025 at a weighted average price of $40.13 and 480 units on 08/20/2025 at $40.00.

Who filed the Form 4 for AB and what is their role?

The reporting person is Seth P. Bernstein, identified as President and CEO and a director of AllianceBernstein Holding L.P.

How many AB Holding Units does the insider own after the reported sales?

The reporting person beneficially owns 263,456 AB Holding Units following the reported transactions.

Were the sales made under a 10b5-1 plan?

Yes. The filing indicates the transactions were made pursuant to a written plan intended to satisfy Rule 10b5-1(c).

What prices were reported for the sales?

The larger sale on 08/19/2025 had prices ranging from $40.00 to $40.44 with a weighted average of $40.13; the 08/20/2025 sale was at $40.00 per unit.