American Financial CFO sells 950 shares at $142.87
AFG’s CFO reported a small open-market stock sale and detailed his remaining direct and plan-based indirect holdings.
Sentiment and the balance of points
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Form Type
4
Rhea-AI Filing Summary
AMERICAN FINANCIAL GROUP INC (AFG) executive Brian S. Hertzman, SVP and CFO, reported selling 950 shares of common stock on September 2, 2026, at $142.87 per share, leaving 11,123 shares held directly. He also reports indirect holdings through an ESPP, a Dividend Reinvestment Plan, and a retirement plan that tracks the value of AFG common stock. No Rule 10b5-1 trading plan is indicated.
Insider Trade Summary
Net Seller: 950 shares
Net Sell
4 txns
Insider
Hertzman Brian S.
Role
SVP, CFO
Sold
950 shs ($136K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 950 | $142.87 | $136K |
| holding | Common Stock F1 | -- | -- | -- |
| holding | Common Stock F2 | -- | -- | -- |
| holding | Common Stock F3 | -- | -- | -- |
Holdings After Transaction:
Common Stock — 11,123 shares (Direct);
Common Stock — 1,853.8053 shares (Indirect, ESPP);
Common Stock — 71.709 shares (Indirect, DRIP);
Common Stock — 3,955.7345 shares (Indirect, RASP 401(k))
Footnotes (3)
- F1. Shares owned by the reporting Person in the Issuer's Employee Stock Purchase Plan (the "ESPP"). All ESPP information reporting herein is based on a plan statement dated as of 12/31/2025.
- F2. Represents shares held in the Company's Dividend Reinvestment Plan based on plan statement dated as of 12/31/2025.
- F3. Represents amounts held by the Reporting Person in the Issuer's retirement plan based on a statement dated 12/31/2025. Each share is the economic equivalent of one share of common stock. Upon termination of employment or earlier, if so elected, the Reporting Person's account balances may be distributed, at the option of the Issuer, either in cash or in shares of the Issuer's common stock.
Key Figures
Shares sold: 950 shares
Sale price per share: $142.87 per share
Direct holdings after transaction: 11,123 shares
+3 more
6 metrics
Shares sold
950 shares
Common stock sale reported for September 2, 2026
Sale price per share
$142.87 per share
Price for the 950 AFG common shares sold on September 2, 2026
Direct holdings after transaction
11,123 shares
AFG common stock held directly by the CFO after the sale
ESPP holdings
1,853.8053 shares
Shares owned through the Employee Stock Purchase Plan based on 12/31/2025 statement
Dividend Reinvestment Plan holdings
71.709 shares
Shares held in the Company’s Dividend Reinvestment Plan as of 12/31/2025
Retirement plan share equivalents
3,955.7345 share-equivalents
Units economically equivalent to one AFG share each in the retirement plan as of 12/31/2025
Key Terms
Employee Stock Purchase Plan, Dividend Reinvestment Plan, retirement plan, economic equivalent
4 terms
Employee Stock Purchase Plan financial
"Shares owned by the reporting Person in the Issuer's Employee Stock Purchase Plan"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Dividend Reinvestment Plan financial
"Represents shares held in the Company's Dividend Reinvestment Plan based on plan"
A dividend reinvestment plan lets shareholders automatically use cash dividends to buy more shares of the same company instead of receiving the money. It matters to investors because it turns regular payouts into a steady way to grow ownership and take advantage of compound returns—like having your savings automatically buy additional slices of a pie over time—while often reducing transaction costs and smoothing purchase timing.
retirement plan financial
"Represents amounts held by the Reporting Person in the Issuer's retirement plan"
economic equivalent financial
"Each share is the economic equivalent of one share of common stock"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did AFG CFO Brian S. Hertzman report?
Brian S. Hertzman, SVP and CFO of AFG, reported selling 950 shares of common stock on September 2, 2026 at $142.87 per share in an open-market or private transaction, and updated his remaining direct and plan-based indirect holdings.
What does the Form 4 say about the CFO’s AFG retirement plan holdings?
The Form 4 states that the CFO’s retirement plan balance includes 3,955.7345 units, each economically equivalent to one share of AFG common stock. Upon termination of employment or earlier if elected, distributions may be made in cash or AFG shares at the issuer’s option.
On what date are the plan-based AFG holdings in the ESPP, DRIP, and retirement plan measured?
The ESPP, Dividend Reinvestment Plan, and retirement plan holdings are all reported based on plan or account statements dated December 31, 2025, as described in the respective footnotes to the Form 4.
AI-generated analysis. How Rhea-AI works. Not financial advice.
