STOCK TITAN

American Financial CFO sells 950 shares at $142.87

AFG’s CFO reported a small open-market stock sale and detailed his remaining direct and plan-based indirect holdings.

(Moderate)
(Negative)
Form Type
4

Rhea-AI Filing Summary

AMERICAN FINANCIAL GROUP INC (AFG) executive Brian S. Hertzman, SVP and CFO, reported selling 950 shares of common stock on September 2, 2026, at $142.87 per share, leaving 11,123 shares held directly. He also reports indirect holdings through an ESPP, a Dividend Reinvestment Plan, and a retirement plan that tracks the value of AFG common stock. No Rule 10b5-1 trading plan is indicated.

Positive

  • None.

Negative

  • None.
Insider Hertzman Brian S.
Role SVP, CFO
Sold 950 shs ($136K)
Type Security Shares Price Value
Sale Common Stock 950 $142.87 $136K
holding Common Stock F1 -- -- --
holding Common Stock F2 -- -- --
holding Common Stock F3 -- -- --
Holdings After Transaction: Common Stock — 11,123 shares (Direct); Common Stock — 1,853.8053 shares (Indirect, ESPP); Common Stock — 71.709 shares (Indirect, DRIP); Common Stock — 3,955.7345 shares (Indirect, RASP 401(k))
Footnotes (3)
  1. F1. Shares owned by the reporting Person in the Issuer's Employee Stock Purchase Plan (the "ESPP"). All ESPP information reporting herein is based on a plan statement dated as of 12/31/2025.
  2. F2. Represents shares held in the Company's Dividend Reinvestment Plan based on plan statement dated as of 12/31/2025.
  3. F3. Represents amounts held by the Reporting Person in the Issuer's retirement plan based on a statement dated 12/31/2025. Each share is the economic equivalent of one share of common stock. Upon termination of employment or earlier, if so elected, the Reporting Person's account balances may be distributed, at the option of the Issuer, either in cash or in shares of the Issuer's common stock.
Shares sold 950 shares Common stock sale reported for September 2, 2026
Sale price per share $142.87 per share Price for the 950 AFG common shares sold on September 2, 2026
Direct holdings after transaction 11,123 shares AFG common stock held directly by the CFO after the sale
ESPP holdings 1,853.8053 shares Shares owned through the Employee Stock Purchase Plan based on 12/31/2025 statement
Dividend Reinvestment Plan holdings 71.709 shares Shares held in the Company’s Dividend Reinvestment Plan as of 12/31/2025
Retirement plan share equivalents 3,955.7345 share-equivalents Units economically equivalent to one AFG share each in the retirement plan as of 12/31/2025
Employee Stock Purchase Plan financial
"Shares owned by the reporting Person in the Issuer's Employee Stock Purchase Plan"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Dividend Reinvestment Plan financial
"Represents shares held in the Company's Dividend Reinvestment Plan based on plan"
A dividend reinvestment plan lets shareholders automatically use cash dividends to buy more shares of the same company instead of receiving the money. It matters to investors because it turns regular payouts into a steady way to grow ownership and take advantage of compound returns—like having your savings automatically buy additional slices of a pie over time—while often reducing transaction costs and smoothing purchase timing.
retirement plan financial
"Represents amounts held by the Reporting Person in the Issuer's retirement plan"
economic equivalent financial
"Each share is the economic equivalent of one share of common stock"

FAQ

What insider transaction did AFG CFO Brian S. Hertzman report?

Brian S. Hertzman, SVP and CFO of AFG, reported selling 950 shares of common stock on September 2, 2026 at $142.87 per share in an open-market or private transaction, and updated his remaining direct and plan-based indirect holdings.

How many AFG shares does the CFO hold directly after this Form 4 transaction?

After the reported sale, AFG’s CFO holds 11,123 shares of common stock directly. This figure reflects his direct ownership immediately following the 950-share sale on September 2, 2026.

What indirect AFG share holdings does the CFO report on this Form 4?

The CFO reports indirect holdings of 1,853.8053 shares through an Employee Stock Purchase Plan (ESPP), 71.709 shares through the Dividend Reinvestment Plan, and 3,955.7345 share-equivalents in a retirement plan, each based on statements dated December 31, 2025.

Were the AFG share transactions by the CFO under a Rule 10b5-1 trading plan?

No. The filing indicates no Rule 10b5-1 trading plan; the document-level box affirming that transactions were made under such a plan is not checked.

What does the Form 4 say about the CFO’s AFG retirement plan holdings?

The Form 4 states that the CFO’s retirement plan balance includes 3,955.7345 units, each economically equivalent to one share of AFG common stock. Upon termination of employment or earlier if elected, distributions may be made in cash or AFG shares at the issuer’s option.

On what date are the plan-based AFG holdings in the ESPP, DRIP, and retirement plan measured?

The ESPP, Dividend Reinvestment Plan, and retirement plan holdings are all reported based on plan or account statements dated December 31, 2025, as described in the respective footnotes to the Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hertzman Brian S.

(Last)(First)(Middle)
301 EAST FOURTH STREET

(Street)
CINCINNATI OHIO 45202

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
AMERICAN FINANCIAL GROUP INC [ AFG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
SVP, CFO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/02/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock09/02/2026S950D$142.8711,123D
Common Stock1,853.8053(1)IESPP
Common Stock71.709(2)IDRIP
Common Stock3,955.7345(3)IRASP 401(k)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Shares owned by the reporting Person in the Issuer's Employee Stock Purchase Plan (the "ESPP"). All ESPP information reporting herein is based on a plan statement dated as of 12/31/2025.
2. Represents shares held in the Company's Dividend Reinvestment Plan based on plan statement dated as of 12/31/2025.
3. Represents amounts held by the Reporting Person in the Issuer's retirement plan based on a statement dated 12/31/2025. Each share is the economic equivalent of one share of common stock. Upon termination of employment or earlier, if so elected, the Reporting Person's account balances may be distributed, at the option of the Issuer, either in cash or in shares of the Issuer's common stock.
Brian S. Hertzman By: Joseph C. Alter, as Attorney-in-Fact09/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)