Affirm CFO Robert O'Hare sells 65,591 shares

Q: How many AFRM shares did Robert O'Hare sell, and at what price?

Robert O'Hare sold 65,591 Class A shares on October 9, 2026, at a weighted average price of $80.02 per share. The reported sale-price range was $80.00 to $80.10 per share, and the sale was made under a Rule 10b5-1 trading plan adopted May 21, 2026.

Q: What were the exercise prices for Robert O'Hare's AFRM options?

The six disclosed exercise prices were $17.19, $22.30, $23.35, $41.80, $44.06 and $57.59 per share. The options covered 65,591 Class A shares in total and were exercised on October 9, 2026.

The six disclosed option exercise prices were $17.19, $22.30, $23.35, $41.80, $44.06 and $57.59 per share.

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Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) Chief Financial Officer Robert O'Hare exercised options covering 65,591 Class A shares on October 9, 2026, at six exercise prices ranging from $17.19 to $57.59 per share. He acquired 65,591 shares and sold 65,591 Class A shares the same day at a weighted average price of $80.02 per share. The sale was made under a Rule 10b5-1 trading plan adopted May 21, 2026; the reported sale-price range was $80.00 to $80.10 per share.

Insider Trade Summary 10b5-1

Exercise and Sale: 65,591 shares ($3.42M approx. pre-tax spread)

Exercise and Sale 13 txns

Insider O'Hare Robert

Role Chief Financial Officer

Sold 65,591 shs ($5.25M)

Approx. gross sale proceeds $5.25M

Approx. exercise cost $1.83M

Approx. pre-tax spread $3.42M

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy) ^{F1, F3}	1,866	$0.00	$0.00
Exercise	Stock Option (Right to Buy) ^{F1, F4}	17,023	$0.00	$0.00
Exercise	Stock Option (Right to Buy) ^{F1, F5}	10,239	$0.00	$0.00
Exercise	Stock Option (Right to Buy) ^{F1, F6}	21,836	$0.00	$0.00
Exercise	Stock Option (Right to Buy) ^{F1, F7}	8,991	$0.00	$0.00
Exercise	Stock Option (Right to Buy) ^{F1, F8}	5,636	$0.00	$0.00
Exercise	Class A Common Stock ^F1	17,023	$17.19	$293K
Exercise	Class A Common Stock ^F1	1,866	$41.80	$78K
Exercise	Class A Common Stock ^F1	10,239	$22.30	$228K
Exercise	Class A Common Stock ^F1	21,836	$23.35	$510K
Exercise	Class A Common Stock ^F1	8,991	$44.06	$396K
Exercise	Class A Common Stock ^F1	5,636	$57.59	$325K
Sale	Class A Common Stock ^{F1, F2}	65,591	$80.02	$5.25M

Holdings After Transaction: Stock Option (Right to Buy) — 65,326 contracts (Direct); Class A Common Stock — 2,734 shares (Direct)

Footnotes (8)

F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.
F2. Represents the weighted average sale price of the shares sold from $80.00 to $80.10 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3. The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F4. The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F5. The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F6. The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F7. The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F8. The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

Key Figures

Options exercised: 65,591 Class A shares Shares sold: 65,591 Class A shares Weighted average sale price: $80.02 per share +3 more

6 metrics

Options exercised 65,591 Class A shares October 9, 2026

Shares sold 65,591 Class A shares October 9, 2026

Weighted average sale price $80.02 per share October 9, 2026

Reported sale-price range $80.00 to $80.10 per share Range of prices for shares sold

Option exercise prices $17.19, $22.30, $23.35, $41.80, $44.06 and $57.59 per share Six option tranches exercised October 9, 2026

Rule 10b5-1 plan adoption date May 21, 2026 Plan governing the reported sale

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, vesting

3 terms

Rule 10b5-1 trading plan regulatory

"pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"Represents the weighted average sale price of the shares sold"

vesting financial

"stock options vest in 48 equal monthly installments"

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many AFRM shares did Robert O'Hare sell, and at what price?

Robert O'Hare sold 65,591 Class A shares on October 9, 2026, at a weighted average price of $80.02 per share. The reported sale-price range was $80.00 to $80.10 per share, and the sale was made under a Rule 10b5-1 trading plan adopted May 21, 2026.

What were the exercise prices for Robert O'Hare's AFRM options?

The six disclosed exercise prices were $17.19, $22.30, $23.35, $41.80, $44.06 and $57.59 per share. The options covered 65,591 Class A shares in total and were exercised on October 9, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/14/2026 - 04:00 PM EDT Accepted by SEC EDGAR 10/14/2026 - 04:00 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'Hare Robert

(Last)

(First)

(Middle)

C/O AFFIRM HOLDINGS, INC.

221 MAIN ST., FLOOR 6

(Street)

SAN FRANCISCO

CALIFORNIA

94105

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Affirm Holdings, Inc. [ AFRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	10/09/2026		M		17,023⁽¹⁾	A	$17.19	19,757	D
Class A Common Stock	10/09/2026		M		1,866⁽¹⁾	A	$41.8	21,623	D
Class A Common Stock	10/09/2026		M		10,239⁽¹⁾	A	$22.3	31,862	D
Class A Common Stock	10/09/2026		M		21,836⁽¹⁾	A	$23.35	53,698	D
Class A Common Stock	10/09/2026		M		8,991⁽¹⁾	A	$44.06	62,689	D
Class A Common Stock	10/09/2026		M		5,636⁽¹⁾	A	$57.59	68,325	D
Class A Common Stock	10/09/2026		S		65,591⁽¹⁾	D	$80.02⁽²⁾	2,734	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option (Right to Buy)	$41.8	10/09/2026		M			1,866⁽¹⁾	⁽³⁾	03/02/2032	Class A Common Stock	1,866	$0	0	D
Stock Option (Right to Buy)	$17.19	10/09/2026		M			17,023⁽¹⁾	⁽⁴⁾	07/01/2032	Class A Common Stock	17,023	$0	0	D
Stock Option (Right to Buy)	$22.3	10/09/2026		M			10,239⁽¹⁾	⁽⁵⁾	09/16/2032	Class A Common Stock	10,239	$0	0	D
Stock Option (Right to Buy)	$23.35	10/09/2026		M			21,836⁽¹⁾	⁽⁶⁾	09/13/2033	Class A Common Stock	21,836	$0	26,690	D
Stock Option (Right to Buy)	$44.06	10/09/2026		M			8,991⁽¹⁾	⁽⁷⁾	09/16/2034	Class A Common Stock	8,991	$0	22,978	D
Stock Option (Right to Buy)	$57.59	10/09/2026		M			5,636⁽¹⁾	⁽⁸⁾	11/12/2034⁽⁸⁾	Class A Common Stock	5,636	$0	15,658	D

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.

2. Represents the weighted average sale price of the shares sold from $80.00 to $80.10 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

4. The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

5. The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

6. The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

7. The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

8. The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

Remarks:

	/s/ Josh Samples, Attorney-in-Fact	10/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR