[Form 4] C3.ai, Inc. Insider Trading Activity
Rhea-AI Filing Summary
Thomas M. Siebel, reporting as Executive Chairman, disclosed the sale of 566,125 shares of C3.ai, Inc. (AI) on 09/16/2025 under a previously established Rule 10b5-1 trading plan dated 09/20/2024. The weighted-average price for the shares sold was $17.23, with individual sale prices ranging from $16.93 to $17.58. After the reported sale, the filing shows Mr. Siebel beneficially owns 2,510,102 shares of Class A common stock indirectly through trusts and investment entities and additional smaller indirect holdings totaling 1,489,320 shares across other entities.
The filing was signed by an attorney-in-fact on 09/17/2025. The disclosure identifies the ownership vehicles: The Siebel Living Trust, First Virtual Holdings, Siebel Asset Management entities, and The Siebel 2011 Irrevocable Children's Trust.
Positive
- Substantial remaining ownership: Reporting person retains 2,510,102 indirect shares after the sale, indicating continued significant economic interest.
- Transaction executed under Rule 10b5-1: Sale was part of a pre-established trading plan dated 09/20/2024, which supports procedural compliance.
- Detailed disclosure of ownership vehicles: Filing lists trusts and entities (Siebel Living Trust, First Virtual Holdings, Siebel Asset Management entities, and a children\'s trust) clarifying indirect holdings.
Negative
- Insider sale of 566,125 shares: A sizeable sale was completed on 09/16/2025, which increases public float.
- Sale price below potential higher historical levels: Weighted-average sale price was $17.23, with individual trades as low as $16.93.
- Concentration of indirect ownership: Large holdings are concentrated in related trusts and entities, which may limit immediate market liquidity from those positions.
Insights
TL;DR: Insider sold 566,125 shares under a Rule 10b5-1 plan; substantial indirect ownership remains, suggesting ongoing long-term exposure.
The sale of 566,125 shares at a weighted-average price of $17.23 was executed pursuant to a pre-existing 10b5-1 plan, which typically indicates a pre-authorized, formulaic disposition rather than a discretionary, opportunistic trade. From a capital-markets perspective this is largely neutral: it increases public float modestly while leaving the reporting person with significant indirect holdings (2.51 million shares plus other trust/entity positions totaling over 1.48 million shares). The transaction size relative to aggregate beneficial ownership is meaningful but does not indicate relinquishment of control.
TL;DR: Transaction appears procedurally compliant; use of a 10b5-1 plan reduces governance red flags.
The filing documents a planned sale under a Rule 10b5-1 trading plan, which provides an affirmative defense against insider trading claims when properly adopted. The disclosure lists multiple vehicles through which Mr. Siebel holds shares, with indirect ownership continuing after the sale. From a governance standpoint, the filing contains required information (transaction date, price range, ownership vehicles) and signals adherence to insider trading protocols. No changes to board or officer status are reported.