Assurant CEO gifts 3,500 shares to charity
Assurant’s President & CEO made a charitable gift of company stock, reducing but still leaving a substantial direct holding.
Rhea-AI Filing Summary
ASSURANT, INC. (AIZ) reports that President & CEO and director Keith Demmings made a bona fide gift of 3,500 shares of common stock on September 15, 2026, to a charitable donor-advised fund. After this gift, he directly holds 133,169.778 shares, which include restricted stock units and shares acquired under the company’s Employee Stock Purchase Plan. No Rule 10b5-1 trading plan is reported for this transaction.
Positive
- None.
Negative
- None.
Insider Trade Summary
3,500 shares gifted
Gift
1 txn
Insider
Demmings Keith
Role
President & CEO
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Gift | Common Stock F1, F2, F3, F4 | 3,500 | $0.00 | $0.00 |
Holdings After Transaction:
Common Stock — 133,169.778 shares (Direct)
Footnotes (4)
- F1. Gift to a charitable donor-advised fund.
- F2. Includes restricted stock units.
- F3. Includes 35.055 shares acquired under the Assurant, Inc. Amended and Restated 2004 Employee Stock Purchase Plan ("ESPP") on June 30, 2026.
- F4. Includes the disposition of a 0.660 fractional share in connection with a transfer of shares between brokerage accounts.
Key Figures
Shares gifted: 3,500 shares
Gift price per share: $0.00 per share
Direct holdings after transaction: 133,169.778 shares
+2 more
5 metrics
Shares gifted
3,500 shares
Bona fide gift of Assurant common stock on September 15, 2026
Gift price per share
$0.00 per share
No consideration reported for the charitable gift
Direct holdings after transaction
133,169.778 shares
Common stock directly held by Keith Demmings after the gift
ESPP shares included
35.055 shares
Acquired under Assurant’s Amended and Restated 2004 Employee Stock Purchase Plan on June 30, 2026
Fractional share disposition
0.660 shares
Fractional share disposed of in connection with a transfer between brokerage accounts
Key Terms
donor-advised fund, restricted stock units, Employee Stock Purchase Plan
3 terms
donor-advised fund financial
"Gift to a charitable donor-advised fund."
A donor-advised fund is a charitable giving account that lets an individual or family deposit cash, stock, or other assets now, get an immediate tax benefit, and then recommend grants to charities over time. Think of it like a private charitable bucket you control without running a charity yourself; investors care because it’s a tax-efficient way to give appreciated securities, can change when and how donated shares enter the market, and affects personal and corporate tax planning.
restricted stock units financial
"Includes restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Employee Stock Purchase Plan financial
"acquired under the Assurant, Inc. Amended and Restated 2004 Employee Stock Purchase Plan"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did ASSURANT, INC. (AIZ) report for Keith Demmings?
The company reported that Keith Demmings made a bona fide gift of 3,500 shares of Assurant common stock on September 15, 2026, transferring the shares as a charitable donation rather than through a market sale.
Was the Assurant (AIZ) stock gift by Keith Demmings made under a Rule 10b5-1 plan?
No. The filing indicates that no Rule 10b5-1 trading plan applies to this transaction, so the timing of the gift was not reported as being under a pre-arranged trading plan.
What is Keith Demmings’ role at Assurant (AIZ) in this Form 4?
Keith Demmings is identified as President & CEO and a director of Assurant, Inc., making this a reportable insider transaction under SEC rules.
AI-generated analysis. How Rhea-AI works. Not financial advice.