STOCK TITAN

Insider at Alliance Laundry Holdings (ALH) sells 6,000 shares via trust plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Alliance Laundry Holdings’ CLO & CCO Samantha Leigh Hannan reported an open-market sale of 6,000 shares of Common Stock at a weighted average price of $26.27 per share. The sale was executed by the Samantha Hannan Revocable Trust under a pre-arranged Rule 10b5-1 trading plan.

After this transaction, the trust continues to hold 292,066 shares of Alliance Laundry Holdings indirectly for her immediate family’s benefit, while she also holds 7,331 shares directly. The filing notes that the sale price reflects multiple trades between $26.16 and $26.66.

Positive

  • None.

Negative

  • None.
Insider Hannan Samantha Leigh
Role CLO & CCO
Sold 6,000 shs ($158K)
Type Security Shares Price Value
Sale Common Stock, par value $0.01 per share ("Common Stock") 6,000 $26.27 $158K
holding Common Stock, par value $0.01 per share ("Common Stock") -- -- --
Holdings After Transaction: Common Stock, par value $0.01 per share ("Common Stock") — 292,066 shares (Indirect, By Samantha Hannan Revocable Trust); Common Stock, par value $0.01 per share ("Common Stock") — 7,331 shares (Direct, null)
Footnotes (1)
  1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $26.16 to $26.66. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Held in a revocable trust, of which the Reporting Person is the trustee, for the benefit of members of her immediate family.
Shares sold 6,000 shares Open-market sale on 2026-07-01
Weighted average sale price $26.27 per share Common Stock sale range $26.16–$26.66
Indirect holdings after sale 292,066 shares Held by Samantha Hannan Revocable Trust after transaction
Direct holdings after filing 7,331 shares Direct Common Stock ownership following reported transactions
Net shares sold 6,000 shares Net-sell direction across reported transactions
Rule 10b5-1 regulatory
"Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026."
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
revocable trust financial
"Held in a revocable trust, of which the Reporting Person is the trustee"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
weighted average price financial
"The price reported above is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
indirect ownership financial
"ownership_type": "indirect""
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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hannan Samantha Leigh

(Last)(First)(Middle)
C/O 221 SHEPARD STREET

(Street)
RIPON WISCONSIN 54971

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Alliance Laundry Holdings Inc. [ ALH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CLO & CCO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $0.01 per share ("Common Stock")07/01/2026S(1)6,000D$26.27(2)292,066IBy Samantha Hannan Revocable Trust(3)
Common Stock, par value $0.01 per share ("Common Stock")7,331D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026.
2. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $26.16 to $26.66. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Held in a revocable trust, of which the Reporting Person is the trustee, for the benefit of members of her immediate family.
Remarks:
/s/ Samantha Hannan07/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Alliance Laundry Holdings (ALH) insider Samantha Hannan report in this Form 4?

Samantha Leigh Hannan reported selling 6,000 Alliance Laundry Holdings shares. The sale occurred at a weighted average price of $26.27 per share through her revocable trust, while she retained 292,066 indirect shares and 7,331 direct shares after the transaction.

At what price were the Alliance Laundry Holdings (ALH) shares sold in the Form 4?

The reported weighted average sale price was $26.27 per share. Footnotes explain that multiple trades occurred in a range between $26.16 and $26.66, and Hannan has offered to provide the exact breakdown of shares sold at each price upon request.

How many Alliance Laundry Holdings (ALH) shares does Samantha Hannan hold after this sale?

After the sale, Hannan’s revocable trust holds 292,066 ALH shares indirectly. She also directly owns 7,331 shares. The indirect holdings are in a revocable trust for the benefit of members of her immediate family, with her serving as trustee.

Was the Alliance Laundry Holdings (ALH) insider sale made under a Rule 10b5-1 plan?

Yes. The sale was made pursuant to a Rule 10b5-1 trading plan. A footnote states the plan was entered into on March 16, 2026, indicating the transactions were pre-arranged rather than discretionary trades based on short-term market movements.

Who actually sold the Alliance Laundry Holdings (ALH) shares reported in this Form 4?

The shares were sold by the Samantha Hannan Revocable Trust. The Form 4 notes the trust is revocable, Hannan is the trustee, and it is for the benefit of her immediate family, so the transaction is reported as an indirect holding and sale.