Amplitude CEO's spouse sells 185K shares at $12.30
Rhea-AI Filing Summary
Amplitude, Inc. (AMPL) reported that CEO and President Spenser Skates, a director and over-10% owner, had spouse-held Class B Common Stock converted into Class A Common Stock and 185,000 Class A shares sold on September 10, 2026 at a weighted average of $12.3006 per share, all held indirectly through his spouse and effected under a Rule 10b5-1 trading plan. Following these transactions, his spouse continues to hold 382,157 Class B shares indirectly, and Skates holds 5,342,146 Class B shares directly, each share of Class B being convertible into one share of Class A.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
4 txns
Insider
Skates Spenser
Role
CEO and President
Sold
185,000 shs ($2.28M)
Approx. gross sale proceeds
$2.28M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F1 | 185,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 185,000 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 185,000 | $12.3006 | $2.28M |
| holding | Class B Common Stock F1 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 382,157 contracts (Indirect, By Spouse);
Class A Common Stock — 0 shares (Indirect, By Spouse);
Class B Common Stock — 5,342,146 contracts (Direct)
Footnotes (3)
- F1. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis. The Class B Common Stock will convert automatically into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (a) any transfer of the Class B Common Stock by the holder, whether or not for value, subject to certain exceptions, (b) the death or incapacity of Mr. Skates, (c) the date that is six months following the date on which Mr. Skates is no longer an employee or director of the Issuer (unless Mr. Skates has rejoined the Issuer during such six-month period) or (d) the date that is six months following the date on which none of the Issuer's founders is an employee or director of the Issuer (unless a founder has rejoined the Issuer during such six-month period).
- F2. The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person's spouse on June 11, 2026.
- F3. This transaction was executed in multiple trades at prices ranging from $12.0300 to $12.5100. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
Key Figures
Class A shares sold: 185,000 shares
Weighted average sale price: $12.3006 per share
Sale price range: $12.03–$12.51 per share
+4 more
7 metrics
Class A shares sold
185,000 shares
Class A Common Stock sold indirectly on September 10, 2026
Weighted average sale price
$12.3006 per share
Weighted average for the 185,000 Class A shares sold
Sale price range
$12.03–$12.51 per share
Price range of individual trades for the 185,000 shares sold
Class B converted by spouse
185,000 shares
Class B Common Stock converted into Class A on September 10, 2026
Direct Class B holdings after transaction
5,342,146 shares
Class B Common Stock held directly by Spenser Skates after the reported transactions
Indirect Class B holdings by spouse after transaction
382,157 shares
Class B Common Stock held indirectly through spouse after the reported conversion and sale
10b5-1 plan adoption date
June 11, 2026
Date Skates’ spouse adopted the Rule 10b5-1 trading plan for the reported sales
Key Terms
Class B Common Stock, Class A Common Stock, Rule 10b5-1 trading plan, weighted average sale price
4 terms
Class B Common Stock financial
"The Class B Common Stock is convertible at any time at the option"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A Common Stock financial
"convertible at any time at the option of the holder into the Issuer's Class A"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 trading plan regulatory
"sales reported were effected pursuant to a 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"price reported above reflects the weighted average sale price"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did AMPL report for CEO Spenser Skates on September 10, 2026?
Amplitude, Inc. reported that Spenser Skates’ spouse converted 185,000 Class B shares into 185,000 Class A shares and sold the 185,000 Class A shares on September 10, 2026, all held indirectly through the spouse.
Was the AMPL insider sale by Skates’ spouse under a Rule 10b5-1 trading plan?
Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Spenser Skates’ spouse on June 11, 2026, and the plan checkbox is affirmed for the filing.
AI-generated analysis. How Rhea-AI works. Not financial advice.
