Was Douglas Herrington’s Amazon (AMZN) share sale under a Rule 10b5-1 plan?

Yes. The filing states the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on November 10, 2025. Such plans pre-schedule trades, reducing the significance of the specific timing.

Amazon (NASDAQ: AMZN) Stores CEO Douglas Herrington sells 1,000 shares

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

AMAZON COM INC executive Douglas J. Herrington, CEO Worldwide Amazon Stores, reported an open-market sale of 1,000 shares of common stock at $266.19 per share on June 1, 2026. After this sale, he directly holds 485,527 shares of Amazon stock.

He also indirectly holds 6,606.917 shares through an Amazon.com 401(k) plan account. The filing notes that the transaction was carried out under a pre-arranged Rule 10b5-1 trading plan adopted on November 10, 2025, indicating the sale was scheduled in advance rather than timed opportunistically.

Insider Trade Summary 10b5-1

Net Seller: 1,000 shares ($266,190)

Net Sell 2 txns

Insider Herrington Douglas J

Role CEO Worldwide Amazon Stores

Sold 1,000 shs ($266K)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $.01 per share	1,000	$266.19	$266K
holding	Common Stock, par value $.01 per share	--	--	--

Holdings After Transaction: Common Stock, par value $.01 per share — 485,527 shares (Direct, null); Common Stock, par value $.01 per share — 6,606.917 shares (Indirect, Amazon.com 401(k) plan account)

Footnotes (1)

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Key Figures

Shares sold: 1,000 shares Sale price per share: $266.19 per share Direct holdings after sale: 485,527 shares +2 more

5 metrics

Shares sold 1,000 shares Open-market sale of Amazon common stock on June 1, 2026

Sale price per share $266.19 per share Price for 1,000 Amazon shares sold by Douglas Herrington

Direct holdings after sale 485,527 shares Amazon shares directly held by Herrington following the transaction

Indirect 401(k) holdings 6,606.917 shares Amazon.com 401(k) plan account balance reported as a holding entry

Net insider share change 1,000 shares net sold Net buy/sell shares from the transaction summary

Key Terms

Rule 10b5-1 trading plan, open-market sale, Amazon.com 401(k) plan account

3 terms

Rule 10b5-1 trading plan regulatory

"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: open-market sale, transaction_code_description: Sale in open market or private transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Amazon.com 401(k) plan account financial

"nature_of_ownership: Amazon.com 401(k) plan account"

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Form 4 Insider Transactions: What Each Field Means →

06/03/2026 - 04:27 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herrington Douglas J

(Last)

(First)

(Middle)

P.O. BOX 81226

(Street)

SEATTLE

WASHINGTON

98108-1226

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO Worldwide Amazon Stores

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, par value $.01 per share	06/01/2026		S⁽¹⁾		1,000	D	$266.19	485,527	D
Common Stock, par value $.01 per share								6,606.917	I	Amazon.com 401(k) plan account

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.

Remarks:

	/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores	06/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Amazon (AMZN) executive Douglas Herrington report in this Form 4?

Douglas Herrington reported selling 1,000 shares of Amazon common stock. The open-market sale occurred at $266.19 per share, and the filing shows his remaining direct and indirect holdings after the transaction.

How many Amazon (AMZN) shares does Douglas Herrington hold after the sale?

After the reported sale, Douglas Herrington directly holds 485,527 Amazon shares. He also has 6,606.917 shares held indirectly through an Amazon.com 401(k) plan account, according to the Form 4 filing.

At what price did Douglas Herrington sell Amazon (AMZN) shares?

Douglas Herrington sold 1,000 Amazon shares at a price of $266.19 per share. This sale was classified as an open-market or private transaction in the Form 4 insider trading report.

What is the nature of Douglas Herrington’s indirect Amazon (AMZN) holdings?

Douglas Herrington’s indirect holdings consist of 6,606.917 Amazon shares in an Amazon.com 401(k) plan account. This reflects shares held within his retirement plan rather than directly in his personal brokerage account.