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  4. [Form 4] AMAZON COM INC Insider Trading Activity

Amazon retail chief sells 1,000 company shares

Amazon’s CEO Worldwide Amazon Stores reported a small 10b5-1–planned sale of 1,000 AMZN shares, with substantial holdings remaining.

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

AMAZON COM INC (AMZN) executive Douglas J. Herrington, CEO Worldwide Amazon Stores, reported selling 1,000 shares of common stock on September 1, 2026 at an average price of $254.77 per share. After this sale, he directly held 475,681 shares and indirectly held 6,609.348 shares through an Amazon.com 401(k) plan account. The sale was carried out under a Rule 10b5-1 trading plan adopted on November 10, 2025.

Positive

  • None.

Negative

  • None.
Insider Herrington Douglas J
Role CEO Worldwide Amazon Stores
Sold 1,000 shs ($255K)
Type Security Shares Price Value
Sale Common Stock, par value $.01 per share F1 1,000 $254.77 $255K
holding Common Stock, par value $.01 per share -- -- --
Holdings After Transaction: Common Stock, par value $.01 per share — 475,681 shares (Direct); Common Stock, par value $.01 per share — 6,609.348 shares (Indirect, Amazon.com 401(k) plan account)
Footnotes (1)
  1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
Shares sold 1,000 shares Sale of AMZN common stock on September 1, 2026
Sale price per share $254.77 per share Average sale price on September 1, 2026
Direct holdings after transaction 475,681 shares Direct AMZN common stock held by Douglas J. Herrington after the sale
Indirect holdings after transaction 6,609.348 shares AMZN shares held through an Amazon.com 401(k) plan account
Rule 10b5-1 plan adoption date November 10, 2025 Trading plan under which the September 1, 2026 sale was effected
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
indirect ownership financial
"Shares held through an Amazon.com 401(k) plan account represent indirect ownership"

FAQ

What insider transaction did AMZN report for Douglas J. Herrington?
Douglas J. Herrington reported selling 1,000 AMZN shares of common stock on September 1, 2026 at an average price of $254.77 per share, according to the insider report.

How many AMZN shares does Douglas J. Herrington hold after this Form 4 transaction?
After the reported sale, Douglas J. Herrington directly held 475,681 AMZN shares and indirectly held 6,609.348 shares through an Amazon.com 401(k) plan account.

Was the September 1, 2026 AMZN share sale by Douglas J. Herrington under a Rule 10b5-1 plan?
Yes. The filing states the 1,000-share sale on September 1, 2026 was effected under a Rule 10b5-1 trading plan adopted by Douglas J. Herrington on November 10, 2025.

What price did Douglas J. Herrington receive for the AMZN shares he sold?
The reported sale of 1,000 AMZN shares by Douglas J. Herrington on September 1, 2026 was at an average price of $254.77 per share.

What indirect AMZN holdings does Douglas J. Herrington report on this Form 4?
The filing reports that Douglas J. Herrington indirectly held 6,609.348 AMZN shares through an Amazon.com 401(k) plan account after the reported transaction.

What is Douglas J. Herrington’s role at AMZN mentioned in the Form 4?
Douglas J. Herrington is identified as CEO Worldwide Amazon Stores in the insider ownership report for AMZN.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Herrington Douglas J
(Last)(First)(Middle)
P.O. BOX 81226
(Street)
SEATTLE WASHINGTON 98108-1226
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CEO Worldwide Amazon Stores
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $.01 per share09/01/2026S(1)1,000D$254.77475,681D
Common Stock, par value $.01 per share6,609.348IAmazon.com 401(k) plan account
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
Remarks:
/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores09/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR