Amazon (AMZN) retail chief sells 1,000 shares under 10b5-1 plan

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

AMAZON COM INC CEO Worldwide Amazon Stores Douglas J. Herrington sold 1,000 shares of common stock in an open-market transaction. The shares were sold at $210.50 each on April 1, 2026, in a trade executed under a pre-arranged Rule 10b5-1 trading plan.

After this sale, Herrington directly holds 520,361 shares. He also has 6,604.285 shares held indirectly through an Amazon.com 401(k) plan account, indicating that this was a small, planned sale relative to his overall stake.

Insider Trade Summary 10b5-1

Net Seller: 1,000 shares ($210,500)

Net Sell 2 txns

Insider Herrington Douglas J

Role CEO Worldwide Amazon Stores

Sold 1,000 shs ($211K)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $.01 per share	1,000	$210.50	$211K
holding	Common Stock, par value $.01 per share	--	--	--

Holdings After Transaction: Common Stock, par value $.01 per share — 520,361 shares (Direct); Common Stock, par value $.01 per share — 6,604.285 shares (Indirect, Amazon.com 401(k) plan account)

Footnotes (1)

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Key Figures

Shares sold: 1,000 shares Sale price: $210.50 per share Direct holdings after sale: 520,361 shares +2 more

5 metrics

Shares sold 1,000 shares Open-market sale on April 1, 2026

Sale price $210.50 per share Price for the 1,000 shares sold

Direct holdings after sale 520,361 shares Directly owned Amazon common stock after transaction

Indirect 401(k) holdings 6,604.285 shares Held via Amazon.com 401(k) plan account

Net shares sold 1,000 shares Net-sell direction in transaction summary

Key Terms

Rule 10b5-1 trading plan, open-market sale, Amazon.com 401(k) plan account, indirect ownership

4 terms

Rule 10b5-1 trading plan regulatory

"This transaction was effected pursuant to a Rule 10b5-1 trading plan..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Amazon.com 401(k) plan account financial

"nature_of_ownership": "Amazon.com 401(k) plan account""

indirect ownership financial

""ownership_type": "indirect""

Form 4 Insider Transactions: What Each Field Means →

04/03/2026 - 04:41 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herrington Douglas J

(Last)

(First)

(Middle)

P.O. BOX 81226

(Street)

SEATTLE

WASHINGTON

98108-1226

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO Worldwide Amazon Stores

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, par value $.01 per share	04/01/2026		S⁽¹⁾		1,000	D	$210.5	520,361	D
Common Stock, par value $.01 per share								6,604.285	I	Amazon.com 401(k) plan account

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.

Remarks:

	/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores	04/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Amazon (AMZN) executive Douglas Herrington report in this Form 4?

Douglas J. Herrington reported selling 1,000 shares of Amazon common stock at $210.50 per share. The transaction was an open-market sale executed under a Rule 10b5-1 trading plan, and he retained more than 520,000 shares afterward.

How many Amazon (AMZN) shares did Douglas Herrington sell and at what price?

He sold 1,000 shares of Amazon common stock at $210.50 per share. This open-market transaction represents a relatively small portion of his overall holdings, which remain above 520,000 directly owned shares after the sale.

How many Amazon (AMZN) shares does Douglas Herrington hold after the reported sale?

Following the reported sale, Douglas Herrington holds 520,361 Amazon shares directly. He also has 6,604.285 shares held indirectly through an Amazon.com 401(k) plan account, according to the ownership information disclosed in the Form 4 filing.

Was Douglas Herrington’s Amazon (AMZN) stock sale made under a Rule 10b5-1 plan?

Yes. A footnote states the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by Herrington. Such plans pre-schedule trades, indicating this sale was planned in advance rather than a discretionary, market-timing decision.

Does the Form 4 show any derivative transactions for Douglas Herrington in Amazon (AMZN)?

No derivative transactions are listed for this filing. The derivativeSummary section is empty, indicating no option exercises, conversions, or other derivative-related trades were reported alongside this open-market stock sale.

What indirect Amazon (AMZN) holdings does Douglas Herrington report in this Form 4?

He reports 6,604.285 Amazon shares held indirectly through an Amazon.com 401(k) plan account. This entry is marked as indirect ownership, reflecting shares accumulated in his retirement plan rather than directly held in a personal brokerage account.