Amazon’s Doug Herrington sells 6,370 shares
AMAZON COM INC executive Douglas J. Herrington, CEO Worldwide Amazon Stores, reported a mix of stock sales and equity awards activity.
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Form Type
4
Rhea-AI Filing Summary
AMAZON COM INC executive Douglas J. Herrington, CEO Worldwide Amazon Stores, reported a mix of stock sales and equity awards activity. On May 21, 2026, he exercised restricted stock unit awards to acquire 15,925 shares of common stock at a conversion price of $0.00 per share, with each unit converting into one share.
On the same date, he executed open-market sales totaling 6,370 shares of Amazon common stock at weighted average prices around $262–$264 per share. These sales were made pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on November 10, 2025, indicating the transactions were scheduled in advance.
Following these transactions, Herrington held approximately 486,527 shares of Amazon common stock directly, plus 6,606.917 shares indirectly through an Amazon.com 401(k) plan account. The filing also details multi-year vesting schedules for his outstanding restricted stock unit awards.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
10 txns
Insider
Herrington Douglas J
Role
CEO Worldwide Amazon Stores
Sold
6,370 shs ($1.67M)
Approx. gross sale proceeds
$1.67M
Approx. exercise cost
$0.00
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Unit Award | 7,500 | $0.00 | $0.00 |
| Exercise | Restricted Stock Unit Award | 2,860 | $0.00 | $0.00 |
| Exercise | Restricted Stock Unit Award | 5,565 | $0.00 | $0.00 |
| Exercise | Common Stock, par value $.01 per share | 7,500 | $0.00 | $0.00 |
| Exercise | Common Stock, par value $.01 per share | 2,860 | $0.00 | $0.00 |
| Exercise | Common Stock, par value $.01 per share | 5,565 | $0.00 | $0.00 |
| Sale | Common Stock, par value $.01 per share | 4,200 | $261.8781 | $1.10M |
| Sale | Common Stock, par value $.01 per share | 1,370 | $263.1154 | $360K |
| Sale | Common Stock, par value $.01 per share | 800 | $263.8538 | $211K |
| holding | Common Stock, par value $.01 per share | -- | -- | -- |
Holdings After Transaction:
Restricted Stock Unit Award — 228,300 contracts (Direct);
Common Stock, par value $.01 per share — 486,527 shares (Direct);
Common Stock, par value $.01 per share — 6,606.917 shares (Indirect, Amazon.com 401(k) plan account)
Footnotes (8)
- F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
- F2. Represents the weighted average sale price. The highest price at which shares were sold was $262.47 and the lowest price at which shares were sold was $261.52.
- F3. Represents the weighted average sale price. The highest price at which shares were sold was $263.43 and the lowest price at which shares were sold was $262.59.
- F4. Represents the weighted average sale price. The highest price at which shares were sold was $263.90 and the lowest price at which shares were sold was $263.63.
- F5. Converts into Common Stock on a one-for-one basis.
- F6. This award vests based upon the following vesting schedule: 7,500 shares on each of May 21, 2023, August 21, 2023, November 21, 2023, February 21, 2024, May 21, 2026, August 21, 2026, November 21, 2026, and February 21, 2027.
- F7. This award vests based upon the following vesting schedule: 2,600 shares on each of May 21, 2024, August 21, 2024, November 21, 2024, and February 21, 2025; 3,520 shares on May 21, 2025; 3,500 shares on each of August 21, 2025, November 21, 2025, and February 21, 2026; 2,860 shares on May 21, 2026; 2,840 shares on each of August 21, 2026, November 21, 2026, and February 21, 2027; 7,980 shares on May 21, 2027; and 7,960 shares on each of August 21, 2027, November 21, 2027, and February 21, 2028.
- F8. This award vests based upon the following vesting schedule: 3,827 shares on each of May 21, 2025, August 21, 2025, November 21, 2025, and February 21, 2026; 5,565 shares on each of May 21, 2026, August 21, 2026, and November 21, 2026; 5,564 shares on February 21, 2027; 6,785 shares on May 21, 2027; 6,784 shares on each of August 21, 2027, November 21, 2027, and February 21, 2028; 17,162 shares on each of May 21, 2028 and August 21, 2028; 17,161 shares on each of November 21, 2028 and February 21, 2029; 13,236 shares on each of May 21, 2029, August 21, 2029, and November 21, 2029; and 13,235 shares on February 21, 2030.
Key Figures
Shares sold: 6,370 shares
Sale prices: $261.8781–$263.8538 per share
Shares acquired via RSUs: 15,925 shares
+5 more
8 metrics
Shares sold
6,370 shares
Open-market sales on May 21, 2026
Sale prices
$261.8781–$263.8538 per share
Weighted average prices across three sale tranches
Shares acquired via RSUs
15,925 shares
Exercise/conversion of Restricted Stock Unit Awards
Conversion price
$0.00 per share
RSU Awards converting one-for-one into common stock
Direct holdings after transactions
484,472 shares
Common stock directly owned after May 21, 2026 activity
Indirect 401(k) holdings
6,606.917 shares
Amazon.com 401(k) plan account balance
Net share change
-6,370 shares
Net buy/sell shares from open-market transactions
10b5-1 plan adoption date
November 10, 2025
Pre-arranged trading plan governing the reported sales
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Unit Award, weighted average sale price, vesting schedule, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Unit Award financial
"security_title: "Restricted Stock Unit Award" with underlying common stock on a one-for-one basis."
A restricted stock unit award is a promise by a company to give an employee a specified number of company shares at a future date if certain conditions are met, such as staying with the company or hitting performance goals. For investors, these awards matter because they can increase the total number of shares outstanding when converted, diluting existing holders, and they align employees’ incentives with shareholders’ interests much like giving a rising bonus that becomes real only after conditions are satisfied.
weighted average sale price financial
"Represents the weighted average sale price. The highest price at which shares were sold was $262.47 and the lowest price was $261.52."
vesting schedule financial
"This award vests based upon the following vesting schedule: 7,500 shares on each of May 21, 2023, August 21, 2023, November 21, 2023, February 21, 2024, May 21, 2026..."
A vesting schedule is a timeline that determines when someone gains full ownership of certain benefits, such as company stock or retirement contributions. Think of it like earning the right to own a gift gradually over time, rather than receiving it all at once. It matters to investors because it affects when they can fully access or sell these benefits, influencing their financial planning and decision-making.
one-for-one basis financial
"Converts into Common Stock on a one-for-one basis."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did AMZN executive Douglas Herrington report on May 21, 2026?
Douglas Herrington reported exercising restricted stock units into 15,925 Amazon shares and selling 6,370 shares in open-market trades on May 21, 2026. The filing also updates his direct and indirect post-transaction shareholdings.
Were Douglas Herrington’s AMZN stock sales made under a Rule 10b5-1 plan?
Yes. A footnote states the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted on November 10, 2025. Such plans pre-schedule trades, making the timing less discretionary and often viewed as routine portfolio management.
What are Douglas Herrington’s Amazon (AMZN) holdings after the reported transactions?
After the reported transactions, Herrington directly held about 484,472 Amazon common shares. He also indirectly held 6,606.917 shares through an Amazon.com 401(k) plan account, according to the ownership tables included in the Form 4 filing.
What vesting schedules are disclosed for Douglas Herrington’s AMZN Restricted Stock Unit Awards?
The filing describes detailed vesting schedules for several Restricted Stock Unit Awards, with specified share amounts vesting on multiple dates from May 21, 2023 through February 21, 2030. These schedules outline when additional shares may be delivered over time.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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