Amazon (AMZN) exec sells 22,000 and 2,500 shares under 10b5-1

Amazon.com, Inc. (AMZN) Form 4: Douglas J. Herrington, CEO Worldwide Amazon Stores, reported open‑market sales executed under a Rule 10b5‑1 trading plan.

Rhea-AI Filing Summary

Amazon.com, Inc. (AMZN) Form 4: Douglas J. Herrington, CEO Worldwide Amazon Stores, reported open‑market sales executed under a Rule 10b5‑1 trading plan. He sold 22,000 shares at $250.03 on 10/31/2025 and 2,500 shares at $255.44 on 11/03/2025.

Following these transactions, he beneficially owned 491,007 shares directly. He also held 6,598.06 shares indirectly through an Amazon.com 401(k) plan account. The filing indicates the plan was adopted on 11/07/2024 and the report was filed by attorney‑in‑fact.

Insights

Insider trading compliance analyst

Routine 10b5-1 plan sales; neutral signal.

The reported activity lists two open‑market sales by Douglas J. Herrington under a pre‑established Rule 10b5‑1 plan. Transactions were for 22,000 shares at $250.03 on 10/31/2025 and 2,500 shares at $255.44 on 11/03/2025.

Post‑trade holdings are 491,007 shares directly and 6,598.06 shares indirectly via a 401(k) account. The use of a 10b5‑1 plan adopted on 11/07/2024 suggests predetermined trading parameters. Actual market impact depends on overall trading volume and does not imply a change in company fundamentals.

Insider Trade Summary

Net Seller: 24,500 shares

Net Sell 3 txns

Insider Herrington Douglas J

Role CEO Worldwide Amazon Stores

Sold 24,500 shs ($6.14M)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $.01 per share	2,500	$255.44	$639K
Sale	Common Stock, par value $.01 per share	22,000	$250.03	$5.50M
holding	Common Stock, par value $.01 per share	--	--	--

Holdings After Transaction: Common Stock, par value $.01 per share — 491,007 shares (Direct); Common Stock, par value $.01 per share — 6,598.06 shares (Indirect, Amazon.com 401(k) plan account)

Footnotes (1)

1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/07/2024.

FAQ

What did AMZN’s Stores CEO report on Form 4?

He reported open‑market sales of 22,000 shares at $250.03 on 10/31/2025 and 2,500 shares at $255.44 on 11/03/2025 under a Rule 10b5‑1 plan.

How many AMZN shares does the insider own after these trades?

He beneficially owned 491,007 shares directly and 6,598.06 shares indirectly via an Amazon.com 401(k) plan.

Was the AMZN insider trading under a 10b5-1 plan?

Yes. The filing states the sales were made pursuant to a Rule 10b5‑1 trading plan adopted on 11/07/2024.

Who is the reporting person in AMZN’s Form 4?

The reporting person is Douglas J. Herrington, CEO Worldwide Amazon Stores.

Were any indirect holdings disclosed for AMZN?

Yes. The insider holds 6,598.06 shares indirectly through an Amazon.com 401(k) plan account.

What are the trade dates and prices disclosed for AMZN?

Trades occurred on 10/31/2025 at $250.03 and 11/03/2025 at $255.44.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 11/04/2025 - 08:32 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herrington Douglas J

(Last) (First) (Middle)

P.O. BOX 81226

(Street)

SEATTLE WA 98108-1226

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO Worldwide Amazon Stores

3. Date of Earliest Transaction (Month/Day/Year)
10/31/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $.01 per share	10/31/2025		S(1)		22,000	D	$250.03	493,507	D
Common Stock, par value $.01 per share	11/03/2025		S(1)		2,500	D	$255.44	491,007	D
Common Stock, par value $.01 per share								6,598.06	I	Amazon.com 401(k) plan account

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/07/2024.

Remarks:

	/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores	11/04/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.