Douglas Herrington (AMZN) logs 4,784-share sale and 11,959 RSU conversion
Rhea-AI Filing Summary
Amazon.com executive Douglas J. Herrington, CEO Worldwide Amazon Stores, reported a mix of stock sales and vesting-related activity. On February 17, 2026, he completed open-market sales totaling 4,784 shares of common stock in multiple trades under a Rule 10b5-1 trading plan adopted on November 10, 2025, at weighted average prices ranging from about $196.75 to $200.08 per share. Following these sales, his directly held common stock position was reported at 512,109 shares. On February 15, 2026, an 11,959-share Restricted Stock Unit Award converted into the same number of common shares on a one-for-one basis, reflecting scheduled vesting from a multi-year equity award, and increased his direct common stock holdings before the subsequent sales. He also reported 6,599.312 shares held indirectly through an Amazon.com 401(k) plan account.
Positive
- None.
Negative
- None.
Insights
Planned sales offset routine RSU vesting; overall impact is neutral.
The reporting shows Douglas J. Herrington both acquiring and selling Amazon.com common stock. An 11,959-share Restricted Stock Unit Award converted into common shares on February 15, 2026, consistent with the disclosed multi-year vesting schedule for this grant.
Subsequently, he executed open-market sales totaling 4,784 shares on February 17, 2026 under a Rule 10b5-1 trading plan adopted on November 10, 2025. Such pre-arranged plans are designed to structure insider sales over time. After these trades, his direct holdings remained above 500,000 shares.
Because the sales are relatively small compared with his reported ownership and were executed under a pre-established 10b5-1 plan, this activity appears administrative rather than thesis-changing. Future company filings may provide additional context as more tranches of this award vest or further planned sales occur.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, par value $.01 per share | 800 | $196.7513 | $157K |
| Sale | Common Stock, par value $.01 per share | 2,114 | $198.124 | $419K |
| Sale | Common Stock, par value $.01 per share | 1,138 | $198.8538 | $226K |
| Sale | Common Stock, par value $.01 per share | 732 | $200.0807 | $146K |
| Exercise | Restricted Stock Unit Award | 11,959 | $0.00 | -- |
| Exercise | Common Stock, par value $.01 per share | 11,959 | $0.00 | -- |
| holding | Common Stock, par value $.01 per share | -- | -- | -- |
Footnotes (1)
- This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025. Represents the weighted average sale price. The highest price at which shares were sold was $197.13 and the lowest price at which shares were sold was $196.21. Represents the weighted average sale price. The highest price at which shares were sold was $198.41 and the lowest price at which shares were sold was $197.43. Represents the weighted average sale price. The highest price at which shares were sold was $199.33 and the lowest price at which shares were sold was $198.53. Represents the weighted average sale price. The highest price at which shares were sold was $200.31 and the lowest price at which shares were sold was $199.64. Converts into Common Stock on a one-for-one basis. This award vests based upon the following vesting schedule: 39,466 shares on each of November 15, 2022 and February 15, 2023; 9,659 shares on each of May 15, 2023, August 15, 2023, November 15, 2023, and February 15, 2024; 13,753 shares on each of May 15, 2024, August 15, 2024, and November 15, 2024; 13,752 shares on February 15, 2025; 11,960 shares on May 15, 2025; 11,959 shares on each of August 15, 2025, November 15, 2025, and February 15, 2026; 9,353 shares on May 15, 2026; 9,352 shares on each of August 15, 2026, November 15, 2026, and February 15, 2027; 7,218 shares on each of May 15, 2027, August 15, 2027, and November 15, 2027; and 7,217 shares on February 15, 2028.
