Amazon director sells 900 shares in planned trade

Amazon Inc. director Alexander Keith Brian sold 900 shares of common stock in an open-market transaction.

Accepted by SEC EDGAR 02/17/2026 - 04:07 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Amazon Inc. director Alexander Keith Brian sold 900 shares of common stock in an open-market transaction. The sale took place on 02/12/2026 at a price of $203.88 per share and was executed under a pre-arranged Rule 10b5-1 trading plan adopted on 11/11/2025.

Following this sale, Alexander beneficially owns 6,270 Amazon shares directly. Rule 10b5-1 plans allow insiders to schedule trades in advance, helping separate personal portfolio decisions from the timing of company news.

Insider Trade Summary

Net Seller: 900 shares

Net Sell 1 txn

Insider Alexander Keith Brian

Role Director

Sold 900 shs ($183K)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $.01 per share	900	$203.88	$183K

Holdings After Transaction: Common Stock, par value $.01 per share — 6,270 shares (Direct)

Footnotes (1)

1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/11/2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Amazon (AMZN) report for Alexander Keith Brian?

Amazon reported that director Alexander Keith Brian sold 900 shares of common stock. The sale occurred on 02/12/2026 in an open-market transaction at $203.88 per share, as disclosed in a Form 4 filing with the SEC for this planned trade.

At what price did the Amazon (AMZN) director sell shares on 02/12/2026?

The Amazon director’s sale was executed at $203.88 per share. This price applied to 900 common shares sold in an open-market transaction, as shown in the Form 4, and reflects the transaction value reported for that specific trading day.

How many Amazon (AMZN) shares does Alexander Keith Brian own after this sale?

After the reported transaction, Alexander Keith Brian beneficially owns 6,270 Amazon shares directly. This post-transaction balance is listed in the Form 4 under the column for securities beneficially owned following the reported sale of 900 common shares.

Was the Amazon (AMZN) director’s 900-share sale under a Rule 10b5-1 plan?

Yes, the 900-share sale was made under a Rule 10b5-1 trading plan. The footnote explains that the plan was adopted on 11/11/2025, indicating the trades were pre-arranged according to SEC rules for scheduled insider transactions.

What role does Alexander Keith Brian hold at Amazon (AMZN)?

Alexander Keith Brian is reported as a director of Amazon Inc. The Form 4 identifies his relationship to the issuer by checking the director box, with no officer position or 10% ownership status indicated in the filing’s relationship section.

Was the Amazon (AMZN) director’s ownership direct or indirect after the sale?

The filing shows that Alexander Keith Brian’s remaining 6,270 Amazon shares are held with direct ownership. The ownership form column for the post-transaction balance is marked “D,” indicating direct beneficial ownership rather than indirect holdings through another entity.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Alexander Keith Brian

(Last) (First) (Middle)

P.O. BOX 81226

(Street)

SEATTLE WA 98108-1226

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/12/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $.01 per share	02/12/2026		S(1)		900	D	$203.88	6,270	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/11/2025.

Remarks:

	/s/ by Susan K. Jong as attorney-in-fact for Keith B. Alexander	02/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.