Here are the 10-K annual reports from Applovin Corporation (APP) in our archive since June 2025, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A 10-K covers the audited annual report, with the full financial statements, so if you follow APP and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full APP filings page.
AppLovin Corporation describes in its annual report how it operates an end‑to‑end, AI‑powered advertising platform that helps businesses reach, monetize, and grow their audiences. The core product, Axon Ads Manager, uses the Axon AI recommendation engine and generates substantially all revenue.
The company also offers MAX for in‑app bidding and monetization, Adjust for measurement and analytics, and Wurl for connected TV distribution and ad solutions. On June 30, 2025, AppLovin completed the sale of its Apps business to focus on its advertising platform.
As of December 31, 2025, AppLovin had 898 employees across 15 countries, with about 42% in research and development and roughly 60% based outside the U.S. The report highlights growth plans in e‑commerce and new verticals, continued AI investment, and extensive risk factors around data privacy, cybersecurity, reliance on third‑party platforms, intense competition, international expansion, and strategic transactions.