APP insider sale notice: 17,500 founder shares planned; prior 82,500 shares sold

Rhea-AI Filing Summary

Applovin Corporation (APP) filed a Form 144 reporting a proposed sale of 17,500 common shares through Morgan Stanley Smith Barney, with an aggregate market value of $7,328,300. The shares are identified as founders shares acquired on 02/01/2012, and the approximate sale date is 08/22/2025 on NASDAQ. The filing also discloses multiple 10b5-1 sales executed on 05/23/2025 totaling 82,500 shares and generating $29,169,030 in gross proceeds across four sellers/trusts. The filer affirms no undisclosed material adverse information and references reliance on Rule 10b5-1 trading plans where applicable.

Positive

• Transparent disclosure of a proposed insider sale of 17,500 shares with broker and market-value details
• Documentation of Rule 10b5-1 sales executed on 05/23/2025 totaling 82,500 shares, showing trading-plan use

Negative

• Insider liquidity event: founders shares are being sold, which may be viewed negatively by some market participants
• Substantial recent selling: prior 10b5-1 sales generated $29,169,030 in gross proceeds across trusts on 05/23/2025

Insights

Securities Analyst

TL;DR: Insider-related sale notice for 17,500 founder shares; prior 10b5-1 sales totaled 82,500 shares for $29.17M.

The Form 144 provides transparent disclosure of a proposed sale of 17,500 common shares (aggregate market value $7.33M) brokered by Morgan Stanley Smith Barney and flagged as founders shares acquired in 2012. The filing also documents several contemporaneous 10b5-1 plan sales executed on 05/23/2025 totaling 82,500 shares and generating $29.17M in gross proceeds. For investors, the filing is procedural disclosure of insider liquidity events rather than an operating update; it confirms use of Rule 10b5-1 trading plans and contains the statutory representation regarding material non-public information.

Corporate Governance Expert

TL;DR: Notice signals scheduled insider liquidity under Rule 144/10b5-1; governance disclosure appears complete in this form.

The document lists the securities, acquisition details (founders shares dated 02/01/2012), broker information, planned sale date (08/22/2025), and prior 10b5-1 sales with amounts and proceeds. It includes the required representation about absence of undisclosed material adverse information and references plan adoption/instruction dates where applicable. The filing fulfills the regulatory notice requirements for an insider sale; no corporate governance actions or amendments are reported here.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	17500	7328300.00	307636373	08/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/01/2012	Founders Shares	Issuer			17500	02/01/2012	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for ES 48 HOLDINGS TRUST U/A DTD 09/07/2023 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	17500	6187370.00
10b5-1 Sales for BASIL SHIKIN 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	30000	10606920.00
10b5-1 Sales for IS37 HOLDINGS TRUST U/A DTD09/07/2023 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	17500	6187370.00
10b5-1 Sales for IK50 HOLDINGS TRUST U/A DTD09/07/2023 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	17500	6187370.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Applovin's (APP) Form 144 report?

The Form 144 reports a proposed sale of 17,500 common shares (founders shares) with an aggregate market value of $7,328,300, brokered by Morgan Stanley Smith Barney, with an approximate sale date of 08/22/2025.

Were there recent insider sales for APP disclosed in this filing?

Yes. The filing lists multiple 10b5-1 sales on 05/23/2025 totaling 82,500 shares and gross proceeds of $29,169,030.

What kind of shares are being sold according to the filing?

The securities to be sold are identified as founders shares acquired on 02/01/2012.

Which broker will handle the proposed sale?

The proposed sale is to be handled by Morgan Stanley Smith Barney LLC Executive Financial Services.

On which exchange is the sale expected to occur?

The filing indicates the sale is expected to occur on NASDAQ.