APP Form 144 shows insider sale and recent affiliated dispositions totaling millions

Rhea-AI Filing Summary

Applovin Corporation (APP) filed a Form 144 reporting a proposed sale of 776 common shares valued at $327,146.10, from a total of 307,636,373 shares outstanding. The sale is expected to occur on 08/21/2025 on NASDAQ. The filer acquired the shares as founder stock on 10/01/2011 and paid in cash. The filing also discloses multiple related-party or affiliated sales in the prior three months, including a 100,000 share sale on 05/21/2025 that generated $36,751,590.00, and several sales on 08/20/2025 totaling tens of thousands of shares with multi-million dollar proceeds. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information.

Positive

• Compliance disclosure: The filing meets Rule 144 reporting requirements and includes acquisition and payment details.
• Full acquisition history: The filer discloses that the 776 shares were acquired as founder stock on 10/01/2011 and paid in cash.

Negative

• Substantial affiliated sales recently disclosed: A 100,000-share sale on 05/21/2025 produced $36,751,590.00, and multiple large sales occurred on 08/20/2025 with multi-million dollar proceeds each.
• Potential selling pressure: Multiple related trusts and LLCs sold shares within a short window, which could increase share supply in the market.

Insights

Securities Analyst

TL;DR: Form 144 notifies a small proposed sale (776 shares) while revealing larger affiliated sales in recent months, all disclosed per Rule 144.

The filing shows the immediate proposed sale is modest relative to the company's total shares outstanding (776 of 307,636,373). The filer acquired these shares as founder stock in 2011. However, the accompanying table of sales in the prior three months lists materially larger dispositions by trusts and entities, notably a 100,000-share sale on 05/21/2025 with proceeds of $36,751,590 and multiple ~10,429-share sales on 08/20/2025 with multi-million dollar proceeds each. For investors, the document is primarily a compliance disclosure of insider/affiliate selling activity; it does not present operational results or forward guidance.

Corporate Governance Expert

TL;DR: The Form 144 is a routine insider sales notice but flags concentrated affiliated disposals in the recent period.

The filer affirms no undisclosed material adverse information and notes the securities were acquired as founder stock. The set of recent sales by related trusts and LLCs indicates coordinated or clustered liquidity events around late May and late August 2025. The filing itself complies with Rule 144 disclosure requirements and provides required acquisition and payment details. It does not include any statements about trading plans or 10b5-1 plans in the remarks section.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	776	327146.10	307636373	08/21/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/01/2011	Founder Stock	Issuer			776	10/01/2011	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
THE OD TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	450	182946.06
THE JAF CHILDRENS TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	451	183266.65
OHF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4216103.67
KMF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10428	4215680.63
WNF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4215932.64
HDF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4215519.65
DLF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4216346.67
THE WHK TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	449	182512.62
ARASH ADAM FOROUGHI 1100 Page Mill Road Palo Alto CA 94304	Common	05/21/2025	100000	36751590.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Applovin's (APP) Form 144 report?

The Form 144 reports a proposed sale of 776 common shares valued at $327,146.10, expected on 08/21/2025 on NASDAQ.

When and how were the 776 shares acquired?

The 776 shares were acquired as founder stock on 10/01/2011, and payment was made in cash.

Were there other insider or affiliated sales recently?

Yes. The filing lists multiple sales in the past three months, including a 100,000-share sale on 05/21/2025 for $36,751,590.00 and several large sales on 08/20/2025 with multi-million dollar proceeds.

How large is the proposed sale versus outstanding shares?

The proposed 776-share sale is small relative to the reported 307,636,373 shares outstanding.

Does the filer state any undisclosed adverse information?

The filer represents by signing the notice that they do not know of any material adverse information not publicly disclosed.