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APP officer Valenzuela disposes 15,000 Class A shares via 10b5-1

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

AppLovin Corp insider sale under pre-established plan: Director and Corporate Secretary Victoria Valenzuela reported a sale of 15,000 shares of Class A common stock executed on 08/25/2025 at a reported price of $450 per share. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted May 22, 2025. After the transaction the reporting person beneficially owned 304,955 shares, some of which are represented by restricted stock units (RSUs). The form identifies the reporter as an officer and corporate secretary and shows the transaction was a planned disposition rather than an ad hoc trade.

Positive

  • Sale executed under a Rule 10b5-1 trading plan, indicating pre-authorized and compliant insider trading
  • Reporting person retains substantial ownership post-sale (304,955 shares), including RSUs, showing continued alignment with shareholders
  • No derivative transactions reported in this filing, reducing complexity of the ownership change

Negative

  • Insider disposition of 15,000 shares could modestly increase available float depending on trading context
  • Sale price of $450 per share represents the realized price for the reported shares (sale may draw attention from some investors)

Insights

TL;DR: Officer sold a modest stake under a 10b5-1 plan; routine compliance-driven disposal with limited immediate signal about company fundamentals.

The 15,000-share sale at $450 per share was executed under a Rule 10b5-1 plan, which typically reduces the informational content of insider trades because timing and price are pre-determined. The reporting person still holds a substantial position (304,955 shares) including RSUs, indicating ongoing exposure to company performance. There is no derivative activity reported and no indication of onetime corporate events tied to the sale.

TL;DR: Transaction appears procedural and compliant; the 10b5-1 disclosure and continued substantial ownership mitigate governance concerns.

The filing discloses adoption of a 10b5-1 plan and an executed sale under that plan, which aligns with best practices for avoiding perceived insider trading. Continued beneficial ownership of over 300,000 shares and presence of RSUs suggest alignment with shareholder interests. No amendments, derivatives, or unusual transfer mechanisms are reported.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Valenzuela Victoria

(Last) (First) (Middle)
1100 PAGE MILL ROAD

(Street)
PALO ALTO CA 94304

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
AppLovin Corp [ APP ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CALO & Corp. Secretary
3. Date of Earliest Transaction (Month/Day/Year)
08/25/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/25/2025 S(1) 15,000 D $450 304,955(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 22, 2025.
2. Certain of these securities are represented by Restricted Stock Units ("RSUs").
Remarks:
/s/ Victoria Valenzuela 08/27/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Victoria Valenzuela sell in the AppLovin (APP) Form 4?

The filing reports a sale of 15,000 shares of Class A common stock executed on 08/25/2025 at a reported price of $450 per share.

Was the AppLovin insider sale pre-planned or spontaneous?

The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on May 22, 2025, indicating a pre-established plan.

How many AppLovin shares does the reporting person own after the transaction?

After the reported sale the reporting person beneficially owned 304,955 shares, some of which are represented by RSUs.

Did the filing report any options, warrants, or other derivatives for APP?

No derivative securities (options, warrants, puts, or calls) are reported in Table II of this Form 4.

What role does the reporting person hold at AppLovin?

The reporting person is listed as an Officer with title Corporate Secretary and also identified as a Director on the form.
Applovin Corp

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