Applovin (APP) Form 144: 35,000 RSU shares flagged for sale on 09/04/2025

Rhea-AI Filing Summary

Applovin Corporation (APP) insider notice: the filer proposes to sell 35,000 shares of common stock through Morgan Stanley Smith Barney LLC with an aggregate market value of $17,057,250.00. The shares represent part of previously issued restricted stock units acquired on 05/20/2023. The filing lists an approximate sale date of 09/04/2025 and reports total shares outstanding of 307,636,373. The document also discloses recent 10b5-1 plan sales by the same person: 15,000 shares sold on 08/25/2025 for $6,750,000.00 and 16,599 shares sold on 08/21/2025 for $6,917,035.69. The filer attests to compliance with Rule 144 and to having no undisclosed material information.

Positive

• Transparent disclosure of the proposed sale including share count (35,000) and aggregate market value ($17,057,250.00)
• Identifies acquisition type as Restricted Stock Units and provides acquisition date (05/20/2023)
• Shows prior 10b5-1 sales with dates and gross proceeds, indicating preplanned trading activity

Negative

• No issuer address or SEC file number is provided within the form text
• Approximate sale date only (listed as 09/04/2025), so exact execution timing is not specified

Insights

Securities Analyst

TL;DR Insider plans to sell a disclosed block of APP shares under Rule 144; recent 10b5-1 activity is shown.

The filing documents a routine Rule 144 notice for 35,000 common shares with an aggregate market value of $17.06M, acquired as RSUs on 05/20/2023. Sales are to be executed through Morgan Stanley Smith Barney LLC and an approximate sale date is given as 09/04/2025. The filing also lists two recent 10b5-1 plan sales totaling 31,599 shares that closed in August 2025 for combined gross proceeds of $13,667,035.69. From an investor-information standpoint this is a transparent, routine insider disclosure rather than a corporate-operational update.

Corporate Governance Specialist

TL;DR Disclosure aligns with Rule 144 and 10b5-1 practices; no undisclosed material information is claimed.

The notice includes required attestation that the seller is not aware of undisclosed material adverse information and identifies the nature of acquisition as Restricted Stock Units granted by the issuer on 05/20/2023. The presence of recent 10b5-1 sales indicates preplanned disposition activity. This filing is governance-compliant and provides the market with necessary transparency about insider stock movements.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	35000	17057250.00	307636373	09/04/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/20/2023	Restricted Stock Units	Issuer			35000	05/20/2023	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for VICTORIA VALENZUELA 1100 Page Mill Road Palo Alto CA 94304	Common	08/25/2025	15000	6750000.00
10b5-1 Sales for VICTORIA VALENZUELA 1100 Page Mill Road Palo Alto CA 94304	Common	08/21/2025	16599	6917035.69

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for APP disclose about the planned sale?

It discloses a proposed sale of 35,000 common shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $17,057,250.00 and an approximate sale date of 09/04/2025.

How were the shares being sold acquired according to the filing?

The filing states the shares were acquired as Restricted Stock Units on 05/20/2023 and the amount listed is 35,000 shares.

Does the filing show any recent sales by the same person?

Yes. The filing reports two 10b5-1 sales: 15,000 shares sold on 08/25/2025 for $6,750,000.00 and 16,599 shares sold on 08/21/2025 for $6,917,035.69.

Who is the broker handling the proposed sale?

The broker named in the filing is Morgan Stanley Smith Barney LLC, located at 1 New York Plaza 8th Floor New York NY 10004.

Does the filer attest to having undisclosed material information?

Yes. By signing, the person represents they do not know any material adverse information about the issuer that has not been publicly disclosed.