AppFolio holder plans Rule 144 stock sale

AppFolio, Inc. security holder Evan Pickering filed to sell common stock under Rule 144.

Accepted by SEC EDGAR 08/11/2026 - 04:27 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

AppFolio, Inc. security holder Evan Pickering filed to sell common stock under Rule 144. The notice lists 141 shares of common stock to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services, with an anticipated sale date of August 11, 2026 on NASDAQ.

The filing also lists prior 10b5-1 sales over the past three months, including 661 shares on August 5, 2026 and 660 shares on June 12, 2026, with reported transaction values for each sale.

Key Figures

Planned shares to be sold: 141 shares Recent sale on August 5, 2026: 661 shares Value of August 5, 2026 sale: $132,523.89 +2 more

5 metrics

Planned shares to be sold 141 shares Common stock sale expected on August 11, 2026 under Rule 144

Recent sale on August 5, 2026 661 shares 10b5-1 sale of common stock by Evan Pickering

Value of August 5, 2026 sale $132,523.89 Reported amount for 661-share 10b5-1 sale

Recent sale on June 12, 2026 660 shares 10b5-1 sale of common stock by Evan Pickering

Value of June 12, 2026 sale $102,460.97 Reported amount for 660-share 10b5-1 sale

Key Terms

Rule 144, 10b5-1, Performance Stock Units, Form 144

4 terms

Rule 144 regulatory

"144: Securities To Be Sold"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10b5-1 regulatory

"10b5-1 Sales for EVAN PICKERING 70 Castilian Drive"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Performance Stock Units financial

"Common | 08/10/2026 | Performance Stock Units | Issuer"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

Form 144 regulatory

"144: Securities Information Common | Morgan Stanley Smith Barney"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for APPF by Evan Pickering disclose?

The filing discloses that Evan Pickering intends to sell 141 shares of AppFolio common stock through Morgan Stanley Smith Barney LLC, with an anticipated sale date of August 11, 2026 on NASDAQ under Rule 144.

How many APPF shares has Evan Pickering sold in the past three months?

The filing reports two 10b5-1 sales: 661 shares of AppFolio common stock on August 5, 2026 and 660 shares on June 12, 2026, each with associated dollar amounts disclosed for those transactions.

What new APPF share sale is planned according to this Form 144?

The document lists a planned sale of 141 shares of AppFolio common stock, with Morgan Stanley Smith Barney LLC Executive Financial Services as the broker and an anticipated transaction date of August 11, 2026 on NASDAQ.

Are Evan Pickering’s APPF stock sales tied to 10b5-1 instructions?

Yes. The recent transactions section labels the prior sales as “10b5-1 Sales for EVAN PICKERING”, including 661 shares on August 5, 2026 and 660 shares on June 12, 2026, each with reported transaction values.

What types of APPF securities are referenced in Evan Pickering’s filing?

The filing references common stock and notes that the securities relate to Performance Stock Units dated August 10, 2026, with the issuer identified as AppFolio and sales expected to occur on NASDAQ.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002095744
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	APPFOLIO, INC.
SEC File Number	001-37468
Address of Issuer	70 Castilian Drive Santa Barbara CALIFORNIA 93117
Phone	8053646093
Name of Person for Whose Account the Securities are To Be Sold	EVAN PICKERING
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	141	28135.14	24087367	08/11/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/10/2026	Performance Stock Units	Issuer			141	08/10/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for EVAN PICKERING 70 Castilian Drive Santa Barbara CA 93117	Common	08/05/2026	661	132523.89
10b5-1 Sales for EVAN PICKERING 70 Castilian Drive Santa Barbara CA 93117	Common	06/12/2026	660	102460.97

144: Remarks and Signature

Remarks
Date of Notice	08/11/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/13/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Evan Trevor Pickering
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)