AppFolio (APPF) insider files to sell 2,057 shares and notes 10b5-1 sale

Rhea-AI Filing Summary

AppFolio insider Shane Trigg filed to sell 2,057 shares of common stock through Morgan Stanley Smith Barney LLC on NASDAQ, with a stated value of $419,566.29 as of August 14, 2026. The filing also lists planned sales tied to 520 Restricted Stock Units and 1,537 Performance Stock Units, both dated August 10, 2026. It notes prior Rule 10b5-1 sales of 3,584 shares of common stock on May 15, 2026 for $546,568.29.

Key Figures

Planned common shares to be sold: 2,057 shares Value of planned common share sale: $419,566.29 Restricted Stock Units listed: 520 units +3 more

6 metrics

Planned common shares to be sold 2,057 shares Common stock sale through Morgan Stanley Smith Barney LLC, as of 08/14/2026

Value of planned common share sale $419,566.29 Indicated value of 2,057 common shares as of 08/14/2026

Restricted Stock Units listed 520 units Restricted Stock Units dated 08/10/2026 in Securities To Be Sold section

Performance Stock Units listed 1,537 units Performance Stock Units dated 08/10/2026 in Securities To Be Sold section

Prior 10b5-1 sale shares 3,584 shares Common stock sold on 05/15/2026 under 10b5-1 for Shane Trigg

Value of prior 10b5-1 sale $546,568.29 Total value of 3,584 common shares sold on 05/15/2026

Key Terms

Restricted Stock Units, Performance Stock Units, 10b5-1

3 terms

Restricted Stock Units financial

"Common | 08/10/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Performance Stock Units financial

"Common | 08/10/2026 | Performance Stock Units | Issuer"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

10b5-1 regulatory

"10b5-1 Sales for SHANE TRIGG 70 Castilian Drive"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

FAQ

What insider share sale is disclosed for APPF in this Form 144?

The filing shows 2,057 shares of AppFolio common stock planned for sale through Morgan Stanley Smith Barney LLC, with an indicated value of $419,566.29 as of August 14, 2026 on NASDAQ.

Which equity awards for APPF are included in Shane Trigg’s planned sales?

The document lists planned sales related to 520 Restricted Stock Units and 1,537 Performance Stock Units, both dated August 10, 2026, indicating potential future share issuances tied to these equity awards.

What prior 10b5-1 trading activity does the APPF filing report?

It reports Rule 10b5-1 sales for Shane Trigg of 3,584 shares of AppFolio common stock on May 15, 2026, with total sale value of $546,568.29, indicating earlier pre-planned trading activity.

Which broker is handling the planned APPF share sale?

The planned sale of 2,057 AppFolio common shares is listed through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

On which exchange are the APPF shares in this filing listed?

The common stock covered in this filing is noted as being listed on NASDAQ, with the planned sale of 2,057 shares valued at $419,566.29 as of August 14, 2026.

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Available on EDGAR 08/14/2026 - 04:37 PM Accepted by SEC EDGAR 08/14/2026 - 04:32 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	2057	419566.29	24087367	08/14/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/10/2026	Restricted Stock Units	Issuer			520	08/10/2026	N/A
Common	08/10/2026	Performance Stock Units	Issuer			1537	08/10/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for WILLIAM SHANE TRIGG 70 Castilian Drive Santa Barbara CA 93117	Common	05/15/2026	3584	546568.29

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)