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[Form 4] APPFOLIO INC Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

AppFolio, Inc. (APPF) filed a Form 4 disclosing an insider stock sale by its Chief Financial Officer. The filing reports that on 11/24/2025 the CFO sold 517 shares of Class A common stock at a price of $228.34 per share. After this transaction, the reporting person beneficially owns 10,104 shares of AppFolio Class A common stock in direct ownership. The form is filed for one reporting person and is signed by an attorney-in-fact on behalf of the CFO.

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Eaton Timothy Mathias

(Last) (First) (Middle)
70 CASTILIAN DRIVE

(Street)
SANTA BARBARA CA 93117

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
APPFOLIO INC [ APPF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/24/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/24/2025 S 517 D $228.34 10,104 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
Remarks:
/s/ Evan Pickering, as Attorney-in-Fact, for Timothy Mathias Eaton 11/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did APPF disclose in this Form 4?

The Form 4 reports that the Chief Financial Officer of AppFolio, Inc. (APPF) sold 517 shares of Class A common stock on 11/24/2025.

At what price were the APPF shares sold by the CFO?

The CFO sold 517 shares of AppFolio Class A common stock at a price of $228.34 per share.

How many APPF shares does the CFO own after this transaction?

Following the reported sale, the CFO beneficially owns 10,104 shares of AppFolio Class A common stock in direct ownership.

What is the reporting person’s role at AppFolio (APPF)?

The reporting person on the Form 4 is an officer of AppFolio, Inc., serving as the company’s Chief Financial Officer.

Is this APPF Form 4 filed for multiple insiders or a single person?

This Form 4 for AppFolio, Inc. (APPF) is indicated as being filed by one reporting person, not a group filing.

Who signed the APPF Form 4 related to this insider sale?

The Form 4 is signed by /s/ Evan Pickering, as Attorney-in-Fact, for Timothy Mathias Eaton, the reporting person.
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8.16B
21.98M
4.67%
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3.06%
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United States
SANTA BARBARA