AppFolio (APPF) CFO Eaton sells 2,585 shares in open-market trades

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

AppFolio Inc. Chief Financial Officer Timothy Mathias Eaton reported selling a total of 2,585 shares of Class A Common Stock in five open-market transactions on June 12, 2026. The weighted-average sale prices for these trades were within disclosed ranges from $154.66 to $162.75 per share. Following these sales, he directly holds 18,036 shares of AppFolio Class A Common Stock.

Insider Trade Summary 10b5-1

Net Seller: 2,585 shares ($413,788)

Net Sell 5 txns

Insider Eaton Timothy Mathias

Role Chief Financial Officer

Sold 2,585 shs ($414K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	200	$154.66	$31K
Sale	Class A Common Stock	200	$156.35	$31K
Sale	Class A Common Stock	200	$157.41	$31K
Sale	Class A Common Stock	1,685	$161.16	$272K
Sale	Class A Common Stock	300	$161.83	$49K

Holdings After Transaction: Class A Common Stock — 20,421 shares (Direct, null)

Footnotes (1)

This transaction was executed in multiple trades with sales prices ranging from $154.66 to $155.65. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades. This transaction was executed in multiple trades with sales prices ranging from $155.95 to $156.94. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades. This transaction was executed in multiple trades with sales prices ranging from $157.39 to $158.38. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades. This transaction was executed in multiple trades with sales prices ranging from $160.63 to $161.62. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades. This transaction was executed in multiple trades with sales prices ranging from $161.76 to $162.75. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.

Key Figures

Shares sold: 2,585 shares Sale price block 1: $161.83 per share Sale price block 2: $161.16 per share +4 more

7 metrics

Shares sold 2,585 shares Total Class A Common Stock sold on June 12, 2026

Sale price block 1 $161.83 per share 300-share open-market sale of Class A Common Stock

Sale price block 2 $161.16 per share 1,685-share open-market sale of Class A Common Stock

Sale price block 3 $157.41 per share 200-share open-market sale of Class A Common Stock

Sale price block 4 $156.35 per share 200-share open-market sale of Class A Common Stock

Sale price block 5 $154.66 per share 200-share open-market sale of Class A Common Stock

Post-transaction holdings 18,036 shares Direct Class A Common Stock held after June 12, 2026 trades

Key Terms

open-market sale, weighted average sales price, Class A Common Stock, Form 4

4 terms

open-market sale financial

"transaction_action: "open-market sale" for each Class A Common Stock transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

weighted average sales price financial

"The price reported above reflects the weighted average sales price for the cumulative trades."

Class A Common Stock financial

"security_title: "Class A Common Stock" for all reported transactions"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 regulatory

"This insider activity was reported on a Form 4 insider filing."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

06/15/2026 - 07:16 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Eaton Timothy Mathias

(Last)

(First)

(Middle)

70 CASTILIAN DRIVE

(Street)

SANTA BARBARA

CALIFORNIA

93117

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
APPFOLIO INC [ APPF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	06/12/2026		S		200	D	$154.66	20,421⁽¹⁾	D
Class A Common Stock	06/12/2026		S		200	D	$156.35	20,221⁽²⁾	D
Class A Common Stock	06/12/2026		S		200	D	$157.41	20,021⁽³⁾	D
Class A Common Stock	06/12/2026		S		1,685	D	$161.16	18,336⁽⁴⁾	D
Class A Common Stock	06/12/2026		S		300	D	$161.83	18,036⁽⁵⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This transaction was executed in multiple trades with sales prices ranging from $154.66 to $155.65. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.

2. This transaction was executed in multiple trades with sales prices ranging from $155.95 to $156.94. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.

3. This transaction was executed in multiple trades with sales prices ranging from $157.39 to $158.38. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.

4. This transaction was executed in multiple trades with sales prices ranging from $160.63 to $161.62. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.

5. This transaction was executed in multiple trades with sales prices ranging from $161.76 to $162.75. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.

Remarks:

	/s/ Heather Peterson, as Attorney-in-Fact, for Timothy Mathias Eaton	06/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did AppFolio (APPF) disclose for its CFO?

AppFolio disclosed that CFO Timothy Mathias Eaton sold 2,585 shares of Class A Common Stock in five open-market transactions on June 12, 2026. These trades were reported on a Form 4 insider filing with detailed share counts and prices.

How many AppFolio (APPF) shares did the CFO sell and at what prices?

The CFO sold 2,585 AppFolio Class A Common shares across multiple trades. Reported weighted-average prices for the individual transactions included amounts such as $161.83, $161.16, $157.41, $156.35, and $154.66 per share, each tied to specific trade blocks.

What are the reported price ranges for the recent AppFolio (APPF) CFO stock sales?

The filing states that each transaction was executed in multiple trades within specified ranges, from $154.66–$155.65, $155.95–$156.94, $157.39–$158.38, $160.63–$161.62, and $161.76–$162.75 per share, with reported prices reflecting weighted averages.

How many AppFolio (APPF) shares does the CFO hold after these sales?

After the reported open-market sales, the Form 4 shows CFO Timothy Mathias Eaton directly holding 18,036 shares of AppFolio Class A Common Stock. This figure reflects his direct ownership position immediately following the June 12, 2026 transactions.

Were the recent AppFolio (APPF) CFO transactions open-market sales or something else?

Each reported transaction is coded as “S,” described as a sale in an open market or private transaction. The filing characterizes them as open-market sales of non-derivative Class A Common Stock, rather than option exercises, gifts, or tax-withholding events.