AppFolio insider Maurice Duca sells 23,900 shares
AppFolio Inc. ten percent owner Maurice J. Duca reported open‑market sales of an aggregate 23,900 shares of Class A Common Stock from July 28–30, 2026.
Rhea-AI Filing Summary
AppFolio Inc. ten percent owner Maurice J. Duca reported open‑market sales of an aggregate 23,900 shares of Class A Common Stock from July 28–30, 2026. The transactions, at per‑share prices generally around $180–$188, were executed under a 10b5‑1 trading plan adopted on March 13, 2026.
Sales involved shares held directly, by a family trust, and by a pension trust where he has sole voting and dispositive power but no pecuniary interest. He also reports 26,667 shares held indirectly through IGSB Cardinal I, LLC, for which he disclaims beneficial ownership except to the extent of any pecuniary interest.
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Insights
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Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F16 | 389 | $180.13 | $70K |
| Sale | Class A Common Stock F1, F17 | 230 | $181.39 | $42K |
| Sale | Class A Common Stock F1 | 199 | $182.34 | $36K |
| Sale | Class A Common Stock F1, F18 | 178 | $180.13 | $32K |
| Sale | Class A Common Stock F1, F17 | 105 | $181.39 | $19K |
| Sale | Class A Common Stock F1 | 91 | $182.34 | $17K |
| Sale | Class A Common Stock F1, F16, F5 | 624 | $180.13 | $112K |
| Sale | Class A Common Stock F1, F17, F5 | 365 | $181.39 | $66K |
| Sale | Class A Common Stock F1, F5 | 319 | $182.34 | $58K |
| Sale | Class A Common Stock F1, F8 | 900 | $181.07 | $163K |
| Sale | Class A Common Stock F1, F9 | 200 | $183.17 | $37K |
| Sale | Class A Common Stock F1, F10 | 300 | $184.47 | $55K |
| Sale | Class A Common Stock F1, F11 | 900 | $186.05 | $167K |
| Sale | Class A Common Stock F1, F12 | 1,200 | $187.68 | $225K |
| Sale | Class A Common Stock F1 | 1,600 | $180.00 | $288K |
| Sale | Class A Common Stock F1, F13, F5 | 900 | $180.97 | $163K |
| Sale | Class A Common Stock F1, F9, F5 | 200 | $183.17 | $37K |
| Sale | Class A Common Stock F1, F10, F5 | 400 | $184.48 | $74K |
| Sale | Class A Common Stock F1, F11, F5 | 800 | $186.04 | $149K |
| Sale | Class A Common Stock F1, F14, F5 | 2,400 | $187.64 | $450K |
| Sale | Class A Common Stock F1, F15, F5 | 900 | $188.23 | $169K |
| Sale | Class A Common Stock F1, F2 | 1,900 | $180.64 | $343K |
| Sale | Class A Common Stock F1, F3 | 992 | $181.49 | $180K |
| Sale | Class A Common Stock F1, F4 | 608 | $182.97 | $111K |
| Sale | Class A Common Stock F1 | 1,600 | $180.00 | $288K |
| Sale | Class A Common Stock F1, F2, F5 | 1,900 | $180.59 | $343K |
| Sale | Class A Common Stock F1, F6, F5 | 1,000 | $181.54 | $182K |
| Sale | Class A Common Stock F1, F7, F5 | 1,800 | $183.40 | $330K |
| Sale | Class A Common Stock F1, F5 | 900 | $184.00 | $166K |
| holding | Class A Common Stock F19 | -- | -- | -- |
Footnotes (19)
- F1. Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026.
- F2. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.00 to $180.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $181.00 to $181.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $182.74 to $183.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares.
- F6. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $181.00 to $181.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $182.91 to $183.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F8. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.94 to $181.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F9. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $183.15 to $183.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F10. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $184.46 to $184.49, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F11. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $185.61 to $186.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F12. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $186.99 to $187.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F13. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.34 to $181.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F14. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $186.99 to $187.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F15. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $188.02 to $188.35, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F16. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.00 to $180.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F17. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $181.00 to $181.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F18. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.00 to $180.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F19. These Class A Shares are owned by IGSB Cardinal I, LLC, a limited liability company, of which the Reporting Person is the managing member. In that capacity, the Reporting Person possesses sole voting and dispositive power over these Class A Shares. However, the Reporting Person disclaims beneficial ownership in these Class A Shares, except to the extent of any pecuniary interest he may have therein.
Key Figures
Key Terms
10b5-1 trading plan regulatory
weighted average price financial
pecuniary interest financial
dispositive power financial
beneficial ownership financial
FAQ
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What did Maurice J. Duca report in his latest Form 4 for APPF?
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