AppFolio officer plans $76,073.35 stock sale

AppFolio, Inc. (APPF) received a Rule 144 notice that officer Timothy Eaton plans to sell up to 373 shares of common stock through Morgan Stanley Smith Barney LLC on or after August 19, 2026.

Rhea-AI Filing Summary

AppFolio, Inc. (APPF) received a Rule 144 notice that officer Timothy Eaton plans to sell up to 373 shares of common stock through Morgan Stanley Smith Barney LLC on or after August 19, 2026. The notice references 242 Restricted Stock Units and 131 Performance Stock Units acquired on August 10, 2026, and reports a prior sale of 2,585 shares on June 12, 2026 under a Rule 10b5-1 trading plan.

Key Figures

Planned shares to be sold: 373 shares Planned aggregate value: $76,073.35 Planned sale date: 08/19/2026 +4 more

7 metrics

Planned shares to be sold 373 shares Common stock to be sold through Morgan Stanley Smith Barney LLC

Planned aggregate value $76,073.35 Aggregate value associated with 373 planned shares

Planned sale date 08/19/2026 Stated date for planned sale of common stock

Restricted Stock Units 242 units Restricted Stock Units with acquisition date 08/10/2026

Performance Stock Units 131 units Performance Stock Units with acquisition date 08/10/2026

Shares sold in prior 3 months 2,585 shares Common shares sold on 06/12/2026

Proceeds from prior sale $413,792.32 Aggregate amount from 2,585-share sale on 06/12/2026

Key Terms

Rule 144, Restricted Stock Units, Performance Stock Units, 10b5-1

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Common | 08/10/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Performance Stock Units financial

"Common | 08/10/2026 | Performance Stock Units | Issuer"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

10b5-1 regulatory

"10b5-1 Sales for TIMOTHY EATON 70 Castilian Drive"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing mean for APPF shareholders?

The filing shows officer Timothy Eaton intends to sell up to 373 APPF shares under Rule 144. It is a notice of a potential resale by an affiliate and does not involve AppFolio issuing new shares or receiving proceeds.

How many APPF shares does Timothy Eaton plan to sell under this Form 144?

Timothy Eaton plans to sell up to 373 shares of AppFolio common stock. These shares are to be sold through Morgan Stanley Smith Barney LLC, with a stated aggregate value of approximately $76,073.35 for the planned transaction.

What prior APPF stock sales by Timothy Eaton are disclosed in this Form 144?

The notice discloses a prior sale of 2,585 APPF shares on June 12, 2026. These shares were sold for an aggregate amount of $413,792.32, and the transaction is identified as a Rule 10b5-1 plan sale.

What equity awards related to APPF are referenced in Timothy Eaton’s Form 144?

The filing references 242 Restricted Stock Units and 131 Performance Stock Units of AppFolio common stock. Both types of awards show an acquisition date of August 10, 2026, indicating recently acquired equity that may relate to the reported holdings.

On which market are the APPF shares in this Form 144 listed?

The shares covered by the notice are listed on NASDAQ. The Form 144 identifies the security as AppFolio common stock, with trading expected to occur on this market through the named broker-dealer, Morgan Stanley Smith Barney LLC.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/19/2026 - 04:25 PM Accepted by SEC EDGAR 08/19/2026 - 04:25 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002043379
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	AppFolio, Inc.
SEC File Number	001-37468
Address of Issuer	70 Castilian Drive Santa Barbara CALIFORNIA 93117
Phone	8053646093
Name of Person for Whose Account the Securities are To Be Sold	TIMOTHY EATON
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	373	76073.35	24087367	08/19/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/10/2026	Restricted Stock Units	Issuer			242	08/10/2026	N/A
Common	08/10/2026	Performance Stock Units	Issuer			131	08/10/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for TIMOTHY EATON 70 Castilian Drive Santa Barbara CA 93117	Common	06/12/2026	2585	413792.32

144: Remarks and Signature

Remarks
Date of Notice	08/19/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/13/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Timothy Eaton
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)