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  4. [Form 4] APPFOLIO INC Insider Trading Activity

AppFolio (NASDAQ: APPF) CFO sells 373 shares under trading plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

APPFOLIO INC (APPF) reported that its Chief Financial Officer, Timothy Mathias Eaton, sold 373 shares of Class A Common Stock on August 19, 2026 at $202.61 per share in an open-market or private transaction. After this sale, he directly holds 16,714 shares. The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on or around March 13, 2026.

Positive

  • None.

Negative

  • None.
Insider Eaton Timothy Mathias
Role Chief Financial Officer
Sold 373 shs ($76K)
Type Security Shares Price Value
Sale Class A Common Stock F1 373 $202.61 $76K
Holdings After Transaction: Class A Common Stock — 16,714 shares (Direct)
Footnotes (1)
  1. F1. These shares were sold pursuant to a plan adopted by the Reporting Person on or around March 13, 2026.
Shares sold 373 shares Class A Common Stock sale on August 19, 2026
Sale price per share $202.61 per share Price for the 373-share sale on August 19, 2026
Shares owned after transaction 16,714 shares Direct holdings of CFO after the reported sale
Net shares sold 373 shares Net sell position across all reported transactions in this filing
Rule 10b5-1 plan adoption date On or around March 13, 2026 Plan under which the 373-share sale was executed
Class A Common Stock financial
"373 shares of Class A Common Stock on August 19, 2026"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 trading plan regulatory
"shares were sold pursuant to a plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Sale in open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"

FAQ

What insider transaction did APPF (AppFolio Inc) disclose in this Form 4?
AppFolio Inc disclosed that its CFO, Timothy Mathias Eaton, sold 373 shares of Class A Common Stock on August 19, 2026 in an open-market or private transaction at $202.61 per share, leaving him with 16,714 shares directly held.

Was the APPF CFO’s August 19, 2026 sale made under a Rule 10b5-1 plan?
Yes. The filing states the 373-share sale on August 19, 2026 was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on or around March 13, 2026.

How many APPF shares did the CFO sell and at what price?
The CFO sold 373 shares of AppFolio Inc Class A Common Stock at a price of $202.61 per share, characterized as a sale in an open-market or private transaction.

How many APPF shares does the CFO hold after this reported transaction?
Following the reported sale of 373 shares, the Chief Financial Officer directly holds 16,714 shares of AppFolio Inc Class A Common Stock, as stated in the Form 4.

What transaction code is used in this APPF Form 4 and what does it mean?
The transaction uses code S, which the filing describes as a “Sale in open market or private transaction.” This code applies to the 373 shares of Class A Common Stock sold on August 19, 2026.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Eaton Timothy Mathias
(Last)(First)(Middle)
70 CASTILIAN DRIVE
(Street)
SANTA BARBARA CALIFORNIA 93117
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
APPFOLIO INC [ APPF ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Financial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/19/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/19/2026S(1)373D$202.6116,714D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. These shares were sold pursuant to a plan adopted by the Reporting Person on or around March 13, 2026.
Remarks:
/s/ Heather Peterson, as Attorney-in-Fact, for Timothy Mathias Eaton08/20/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR