ASAN insider files Form 144 to sell 458,878 common shares

Rhea-AI Filing Summary

Asana (ASAN) filed a Form 144 notice for a proposed sale of 458,878 common shares, with an aggregate market value of $6,708,796.36, to be executed around 10/21/2025. The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, and the shares are listed on the NYSE.

The filing shows the shares were originally acquired as Founders Shares on 02/04/2009. Shares outstanding are listed as 156,685,245. The notice also includes recent Rule 10b5-1 plan sales for Justin Rosenstein, including 1,199,560 shares on 10/09/2025 for gross proceeds of $18,274,816.78 and 966,576 shares on 07/22/2025 for $14,536,529.78.

Insights

Securities law analyst

Routine Form 144: proposed insider sale disclosed, neutral impact.

This notice states an intent to sell 458,878 Asana common shares under Rule 144, with an aggregate market value of $6,708,796.36 and an approximate sale date of 10/21/2025. The broker is Morgan Stanley Smith Barney LLC Executive Financial Services, and the listing venue is NYSE.

The shares were originally acquired as Founders Shares on 02/04/2009. The excerpt also lists recent Rule 10b5-1 sales for Justin Rosenstein, such as 1,199,560 shares on 10/09/2025 for $18,274,816.78 and 966,576 shares on 07/22/2025 for $14,536,529.78.

Form 144 is a disclosure of a proposed sale by an affiliate and does not itself change company operations. Actual market impact, if any, depends on execution and market conditions; the excerpt provides no further timing beyond the approximate date.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	458878	6708796.36	156685245	10/21/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/04/2009	Founders Shares	Issuer			458878	02/04/2009	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/10/2025	14500	218577.35
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/09/2025	1199560	18274816.78
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/08/2025	454913	6860861.39
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	07/28/2025	517635	7783936.31
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	07/25/2025	223894	3353305.22
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	07/24/2025	115936	1743051.39
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	07/23/2025	729228	10996831.16
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	07/22/2025	966576	14536529.78

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did Asana (ASAN) disclose in this Form 144?

A proposed sale of 458,878 common shares with an aggregate market value of $6,708,796.36, targeting around 10/21/2025.

Who is associated with the recent Rule 10b5-1 sales mentioned for ASAN?

The filing lists Justin Rosenstein with recent 10b5-1 sales, including 1,199,560 shares on 10/09/2025 for $18,274,816.78.

Which broker is named for the proposed ASAN share sale?

The broker is Morgan Stanley Smith Barney LLC Executive Financial Services.

What class of securities is covered in the ASAN Form 144?

The notice covers Common shares listed on the NYSE.

When were the ASAN shares originally acquired?

They were acquired as Founders Shares on 02/04/2009.

How many ASAN shares are outstanding according to the notice?

Shares outstanding are listed as 156,685,245.

What other recent ASAN sales are noted in the filing?

It lists 966,576 shares sold on 07/22/2025 for $14,536,529.78, among other entries.