Asana (NYSE: ASAN) co-founder Justin Rosenstein files to sell 850,233 shares

Rhea-AI Filing Summary

Asana insider Justin Rosenstein has filed a notice to sell 850,233 shares of Asana common stock. The shares are to be sold through Morgan Stanley Smith Barney’s Executive Financial Services group on the NYSE, with an indicated aggregate market value of $12,413,401.80. The securities relate to founder shares originally acquired from the issuer on February 4, 2009.

The notice also lists prior sales over the past three months under a Rule 10b5-1 trading plan for Justin Rosenstein. These include multiple sales of Asana common stock, such as 1,199,560 shares on October 9, 2025 for gross proceeds of $18,274,816.78 and 458,878 shares on October 21, 2025 for $6,872,982.91. As of the filing, Asana had 157,538,321 shares of common stock outstanding.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	850233	12413401.80	157538321	12/09/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/04/2009	Founders Shares	Issuer			850233	02/04/2009	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	12/08/2025	8215	122814.25
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/24/2025	13701	204843.65
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/21/2025	458878	6872982.91
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/10/2025	14500	218577.35
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/09/2025	1199560	18274816.78
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/08/2025	454913	6860861.39

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filing for ASAN disclose about Justin Rosenstein’s planned sale?

The notice states that Justin Rosenstein intends to sell 850,233 shares of Asana common stock through Morgan Stanley Smith Barney LLC on the NYSE, with an aggregate market value of $12,413,401.80.

How many Asana (ASAN) shares are outstanding according to this Form 144?

The filing reports that there are 157,538,321 shares of Asana common stock outstanding at the time referenced in the document.

What prior 10b5-1 plan sales by Justin Rosenstein in ASAN stock are disclosed?

The notice lists several Rule 10b5-1 plan sales, including 1,199,560 shares on October 9, 2025 for $18,274,816.78 and 458,878 shares on October 21, 2025 for $6,872,982.91, along with additional smaller transactions.

When and how did Justin Rosenstein acquire the Asana (ASAN) shares being sold under this Form 144?

The filing states that the 850,233 shares being sold are founder shares acquired from the issuer on February 4, 2009, with the nature of payment described as N/A.

Which broker is handling the planned sale of Asana (ASAN) shares in this Form 144?

The broker named in the filing is Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

On which exchange are the Asana (ASAN) shares in this Form 144 expected to be sold?

The notice identifies the NYSE as the securities exchange where the Asana common shares covered by this Form 144 are expected to be sold.