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ASAN insider filing: 14,500 founder shares to sell on 10/10/2025

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Form 144 notice: A holder linked to early founders proposes to sell 14,500 shares of common stock on 10/10/2025, with an aggregate market value of $220,255.00. The shares were acquired as founders shares on 02/04/2009. The filing names Morgan Stanley Smith Barney LLC as the broker and lists total shares outstanding as 156,685,245, which frames the proposed sale as immaterial to total supply.

The filing also discloses a series of prior Rule 10b5-1 sales attributed to Justin Rosenstein across 07/18/202510/09/2025, with multiple transactions and gross proceeds reported (individual proceeds listed). The filer attests there is no undisclosed material adverse information and notes compliance language about Rule 10b5-1 plans.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Routine founder sale under Rule 144 with prior 10b5-1 activity disclosed.

The filing documents a proposed sale of 14,500 founder shares acquired on 02/04/2009, using Morgan Stanley as broker and targeting 10/10/2025 for execution. The size ($220,255) is small relative to the reported 156,685,245 outstanding shares, indicating limited direct market impact.

Multiple prior Rule 10b5-1 sales for Justin Rosenstein between 07/18/2025 and 10/09/2025 are listed with reported gross proceeds, demonstrating ongoing prearranged sales. Key items to watch near term are the actual trade execution on 10/10/2025 and any subsequent Form 4 filings that report the post-sale beneficial ownership.

144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Asana Inc

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Software - Application
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United States
SAN FRANCISCO