STOCK TITAN

[Form 4] Asana, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Eleanor B. Lacey, General Counsel and Corporate Secretary of Asana, reported two significant stock transactions:

  • On June 20, 2025, sold 13,915 shares of Class A Common Stock at $13.167 per share in a sell-to-cover transaction to satisfy tax obligations related to RSU vesting
  • On June 23, 2025, sold 13,760 shares at an average price of $12.9533 per share (range: $12.94-$13.05) pursuant to a Rule 10b5-1 trading plan established on March 12, 2025

Following these transactions, Lacey directly owns 559,293 shares of Asana Class A Common Stock. The second sale was executed under a pre-planned trading arrangement, demonstrating compliance with insider trading regulations. These transactions represent standard executive stock management practices for tax obligations and portfolio diversification.

Eleanor B. Lacey, Consigliere Generale e Segretaria Aziendale di Asana, ha comunicato due operazioni azionarie rilevanti:

  • Il 20 giugno 2025, ha venduto 13.915 azioni di Classe A Common Stock a 13,167 dollari per azione in un'operazione di sell-to-cover per adempiere agli obblighi fiscali legati alla maturazione di RSU.
  • Il 23 giugno 2025, ha venduto 13.760 azioni a un prezzo medio di 12,9533 dollari per azione (intervallo: 12,94-13,05 dollari) in base a un piano di trading Rule 10b5-1 stabilito il 12 marzo 2025.

Dopo queste operazioni, Lacey detiene direttamente 559.293 azioni di Asana Classe A Common Stock. La seconda vendita è stata effettuata secondo un piano di trading predefinito, dimostrando conformità alle normative sugli insider trading. Queste operazioni rappresentano pratiche standard di gestione azionaria esecutiva per obblighi fiscali e diversificazione del portafoglio.

Eleanor B. Lacey, Asesora General y Secretaria Corporativa de Asana, informó sobre dos transacciones accionarias importantes:

  • El 20 de junio de 2025, vendió 13,915 acciones de Clase A Common Stock a 13.167 dólares por acción en una operación de venta para cubrir impuestos relacionados con la adquisición de RSU.
  • El 23 de junio de 2025, vendió 13,760 acciones a un precio promedio de 12.9533 dólares por acción (rango: 12.94-13.05 dólares) conforme a un plan de trading Rule 10b5-1 establecido el 12 de marzo de 2025.

Tras estas operaciones, Lacey posee directamente 559,293 acciones de Asana Clase A Common Stock. La segunda venta se realizó bajo un acuerdo de trading preestablecido, demostrando cumplimiento con las regulaciones sobre uso de información privilegiada. Estas transacciones representan prácticas estándar de gestión accionaria ejecutiva para obligaciones fiscales y diversificación de cartera.

엘리너 B. 레이시, 아사나의 법률 고문 겸 기업 비서가 두 건의 주요 주식 거래를 보고했습니다:

  • 2025년 6월 20일, RSU(제한 주식 단위) 베스팅 관련 세금 의무를 충족하기 위해 1주당 13.167달러에 클래스 A 보통주 13,915주를 매도하는 셀 투 커버 거래를 진행했습니다.
  • 2025년 6월 23일, 2025년 3월 12일에 설정된 Rule 10b5-1 거래 계획에 따라 주당 평균 12.9533달러(범위: 12.94~13.05달러)에 13,760주를 매도했습니다.

이 거래들 이후 레이시는 아사나 클래스 A 보통주 559,293주를 직접 보유하고 있습니다. 두 번째 매도는 사전 계획된 거래 방식에 따라 이루어져 내부자 거래 규정을 준수함을 보여줍니다. 이 거래들은 세금 의무 이행과 포트폴리오 다각화를 위한 경영진 주식 관리의 일반적인 관행을 나타냅니다.

Eleanor B. Lacey, conseillère juridique générale et secrétaire d'entreprise de Asana, a déclaré deux transactions importantes sur actions :

  • Le 20 juin 2025, elle a vendu 13 915 actions ordinaires de classe A à 13,167 $ par action dans le cadre d'une opération de vente pour couvrir des obligations fiscales liées à la levée de RSU.
  • Le 23 juin 2025, elle a vendu 13 760 actions à un prix moyen de 12,9533 $ par action (fourchette : 12,94-13,05 $) conformément à un plan de trading Rule 10b5-1 établi le 12 mars 2025.

Suite à ces transactions, Lacey détient directement 559 293 actions ordinaires de classe A d'Asana. La seconde vente a été réalisée dans le cadre d'un plan de trading préétabli, démontrant le respect des réglementations sur les transactions d'initiés. Ces opérations représentent des pratiques courantes de gestion des actions par les dirigeants pour répondre aux obligations fiscales et diversifier leur portefeuille.

Eleanor B. Lacey, General Counsel und Unternehmenssekretärin von Asana, meldete zwei bedeutende Aktiengeschäfte:

  • Am 20. Juni 2025 verkaufte sie 13.915 Aktien der Klasse A Stammaktien zu je 13,167 USD in einer Sell-to-Cover-Transaktion zur Erfüllung steuerlicher Verpflichtungen im Zusammenhang mit RSU-Vesting.
  • Am 23. Juni 2025 verkaufte sie 13.760 Aktien zu einem durchschnittlichen Preis von 12,9533 USD pro Aktie (Spanne: 12,94–13,05 USD) gemäß einem am 12. März 2025 eingerichteten Rule 10b5-1 Handelsplan.

Nach diesen Transaktionen besitzt Lacey direkt 559.293 Aktien der Asana Klasse A Stammaktien. Der zweite Verkauf erfolgte im Rahmen eines vorab geplanten Handelsplans und zeigt die Einhaltung der Insiderhandelsvorschriften. Diese Transaktionen sind typische Maßnahmen des Managements zur Erfüllung steuerlicher Pflichten und zur Diversifikation des Portfolios.

Positive
  • The insider sales were planned and executed under a pre-established Rule 10b5-1 trading plan adopted on March 12, 2025, indicating compliance with insider trading regulations
  • One of the sales was specifically for tax obligation purposes related to RSU vesting, suggesting normal course of business rather than a negative sentiment
Negative
  • Eleanor B. Lacey (GC & Corporate Secretary) sold a total of 27,675 shares over two days (June 20-23, 2025) at average prices between $12.95-$13.17
  • The insider's holdings decreased from 573,053 to 559,293 shares, representing a reduction of approximately 4.8% in their position

Eleanor B. Lacey, Consigliere Generale e Segretaria Aziendale di Asana, ha comunicato due operazioni azionarie rilevanti:

  • Il 20 giugno 2025, ha venduto 13.915 azioni di Classe A Common Stock a 13,167 dollari per azione in un'operazione di sell-to-cover per adempiere agli obblighi fiscali legati alla maturazione di RSU.
  • Il 23 giugno 2025, ha venduto 13.760 azioni a un prezzo medio di 12,9533 dollari per azione (intervallo: 12,94-13,05 dollari) in base a un piano di trading Rule 10b5-1 stabilito il 12 marzo 2025.

Dopo queste operazioni, Lacey detiene direttamente 559.293 azioni di Asana Classe A Common Stock. La seconda vendita è stata effettuata secondo un piano di trading predefinito, dimostrando conformità alle normative sugli insider trading. Queste operazioni rappresentano pratiche standard di gestione azionaria esecutiva per obblighi fiscali e diversificazione del portafoglio.

Eleanor B. Lacey, Asesora General y Secretaria Corporativa de Asana, informó sobre dos transacciones accionarias importantes:

  • El 20 de junio de 2025, vendió 13,915 acciones de Clase A Common Stock a 13.167 dólares por acción en una operación de venta para cubrir impuestos relacionados con la adquisición de RSU.
  • El 23 de junio de 2025, vendió 13,760 acciones a un precio promedio de 12.9533 dólares por acción (rango: 12.94-13.05 dólares) conforme a un plan de trading Rule 10b5-1 establecido el 12 de marzo de 2025.

Tras estas operaciones, Lacey posee directamente 559,293 acciones de Asana Clase A Common Stock. La segunda venta se realizó bajo un acuerdo de trading preestablecido, demostrando cumplimiento con las regulaciones sobre uso de información privilegiada. Estas transacciones representan prácticas estándar de gestión accionaria ejecutiva para obligaciones fiscales y diversificación de cartera.

엘리너 B. 레이시, 아사나의 법률 고문 겸 기업 비서가 두 건의 주요 주식 거래를 보고했습니다:

  • 2025년 6월 20일, RSU(제한 주식 단위) 베스팅 관련 세금 의무를 충족하기 위해 1주당 13.167달러에 클래스 A 보통주 13,915주를 매도하는 셀 투 커버 거래를 진행했습니다.
  • 2025년 6월 23일, 2025년 3월 12일에 설정된 Rule 10b5-1 거래 계획에 따라 주당 평균 12.9533달러(범위: 12.94~13.05달러)에 13,760주를 매도했습니다.

이 거래들 이후 레이시는 아사나 클래스 A 보통주 559,293주를 직접 보유하고 있습니다. 두 번째 매도는 사전 계획된 거래 방식에 따라 이루어져 내부자 거래 규정을 준수함을 보여줍니다. 이 거래들은 세금 의무 이행과 포트폴리오 다각화를 위한 경영진 주식 관리의 일반적인 관행을 나타냅니다.

Eleanor B. Lacey, conseillère juridique générale et secrétaire d'entreprise de Asana, a déclaré deux transactions importantes sur actions :

  • Le 20 juin 2025, elle a vendu 13 915 actions ordinaires de classe A à 13,167 $ par action dans le cadre d'une opération de vente pour couvrir des obligations fiscales liées à la levée de RSU.
  • Le 23 juin 2025, elle a vendu 13 760 actions à un prix moyen de 12,9533 $ par action (fourchette : 12,94-13,05 $) conformément à un plan de trading Rule 10b5-1 établi le 12 mars 2025.

Suite à ces transactions, Lacey détient directement 559 293 actions ordinaires de classe A d'Asana. La seconde vente a été réalisée dans le cadre d'un plan de trading préétabli, démontrant le respect des réglementations sur les transactions d'initiés. Ces opérations représentent des pratiques courantes de gestion des actions par les dirigeants pour répondre aux obligations fiscales et diversifier leur portefeuille.

Eleanor B. Lacey, General Counsel und Unternehmenssekretärin von Asana, meldete zwei bedeutende Aktiengeschäfte:

  • Am 20. Juni 2025 verkaufte sie 13.915 Aktien der Klasse A Stammaktien zu je 13,167 USD in einer Sell-to-Cover-Transaktion zur Erfüllung steuerlicher Verpflichtungen im Zusammenhang mit RSU-Vesting.
  • Am 23. Juni 2025 verkaufte sie 13.760 Aktien zu einem durchschnittlichen Preis von 12,9533 USD pro Aktie (Spanne: 12,94–13,05 USD) gemäß einem am 12. März 2025 eingerichteten Rule 10b5-1 Handelsplan.

Nach diesen Transaktionen besitzt Lacey direkt 559.293 Aktien der Asana Klasse A Stammaktien. Der zweite Verkauf erfolgte im Rahmen eines vorab geplanten Handelsplans und zeigt die Einhaltung der Insiderhandelsvorschriften. Diese Transaktionen sind typische Maßnahmen des Managements zur Erfüllung steuerlicher Pflichten und zur Diversifikation des Portfolios.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
LACEY ELEANOR B

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
GC, Corporate Secretary
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/20/2025 S 13,915(1) D $13.167 573,053 D
Class A Common Stock 06/23/2025 S(2) 13,760 D $12.9533(3) 559,293 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This sale reported on this Form 4 was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs).
2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 12, 2025.
3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $12.94 to $13.05 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 06/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many ASAN shares did Eleanor Lacey sell on June 20, 2025?

Eleanor Lacey, Asana's General Counsel and Corporate Secretary, sold 13,915 shares of Class A Common Stock on June 20, 2025 at an average price of $13.167 per share. This sale was made to cover tax obligations related to vesting RSUs.

What was the purpose of ASAN insider Eleanor Lacey's June 20, 2025 stock sale?

The June 20, 2025 sale was executed pursuant to Asana's policy requiring a sell-to-cover transaction to satisfy certain tax obligations incurred with the vesting and settlement of Restricted Stock Units (RSUs).

How many ASAN shares does Eleanor Lacey own after her June 2025 transactions?

Following the reported transactions, Eleanor Lacey directly owns 559,293 shares of Asana Class A Common Stock. This reflects her holdings after selling 13,915 shares on June 20 and 13,760 shares on June 23, 2025.

Was ASAN insider Eleanor Lacey's June 23, 2025 stock sale part of a 10b5-1 trading plan?

Yes, the June 23, 2025 sale of 13,760 shares was executed pursuant to a Rule 10b5-1 trading plan that was adopted on March 12, 2025. The shares were sold at a weighted average price of $12.9533 per share.
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